RESEARCH PROPOSAL:

MULTIMODAL COMPONENT
Experiments highlighting the consumer and GMO relationship
 How much do consumers know about GM foods and biotechnolgy?
60.00%

50.00%

40.00%
Percentage

30.00%

20.00%

10.00%

0.00%
Nothing Little Fair amount A lot
Level of Knowledge
 KNOWLEDGE

• The CCAP, Center for Chinese Agricultural Policy, study was conducted to
measure how much consumers felt that they knew about GM (genetically
modified) foods and biotechnology. Overall, it seems that the consumer in
the United States knows “little” (54.6%) about GM foods and biotechnology.
In second place is having “no knowledge” on the subject at 21.8% and
coming in close it having a “fair amount” of knowledge at 21.2%. Only 2.2%
of the consumers in the study are extremely knowledgeable about
biotechnology and GM foods.
 Percent of consumers that accept GM animal and plant products based on different
gender, education, and residency
70.00%

60.00%

50.00%
Percentage

40.00%

Plant
30.00% Animal

20.00%

10.00%

0.00%
Male Female Education: High school College Residence: Urban Rural
Characteristics
ACCEPTANCE BASED ON CHARACTERISTICS
• The study was conducted to see how different variables affect the
acceptance of GM plants and animals. Males are more likely to accept
modified plants and animals over females. People who received a higher
education are also reported to have a high acceptance rate over those
who only received a high school education. Rural areas seem to be more
accepting of GM plants and animals when compared to urban areas.
 Consumer attitudes, knowledge, and behaviors towards GMOs

I think I have sufficient knowledge on GMO’s.

I see no harm in consuming a GMO-containing food.

I think product labels should contain information about GMO content

of the products.

I approve modification of the genetic materials of foods to prolong

their self life and to produce products more resistant to pests and
herbicides.

I approve modification of the genetic materials of foods to enrich their

Statements

nutritional content.

I approve modification of the genetic materials of foods to end the

famine in the world.

Production of the genetically modified food is risky for all living things in
the nature.

I think the society is duly informed on GMO’s.

I think the products I buy may contain genetically modified organisms.

I approve use of genetically modified seeds in the production in Turkey.

0.00% 20.00% 40.00% 60.00% 80.00% 100.00% 120.00%

Percentage

Agree Undecided Disagree

 STATEMENTS REVEAL ATTITUDES, KNOWLEDGE,
AND BEHAVIORS TOWARDS GMOS
• The results revealed that most people disagree with the 1,3, 5, 6, 7, 9
statements which relate to approval, education, and safety of GMOs.
Consumers agree with the 2, 4, 8 statements; those statement concern
safety, education, and labeling. Statement 10 is where the majority were
undecided and it is the statement about if people think they know enough
about GMOs.
 CITATIONS
• Turker, Turker, et al. “Determination of Knowledge, Attitude, Behavior about
Genetically Modified Organisms in Nursing School Students.” Gulhane
Medica
• Zhang, Caiping, et al. “ Consumer Acceptance of Genetically Modified
Foods: A Comparison between the US and China.” Feb. 2004.l Journal, vol.
55, no. 4, 2013, p. 297., doi:10.5455/gulhane.33326.