ABRAHAM MASLOW

ABRAHAM HAROLD MASLOW

 Born in April 1, 1908 at New York.
 He is the American psychologist who was
best known for creating Maslow's hierarchy of
needs .
 Received BA psychology and MA psychology
and PhD ,all from university of Wisconsin
 Professor at Alliant international university,
Brandesis university and Brooklyn college.
 Maslow suffered a severe heart attack and
died on June 8, 1970 at age of 62 in California.
WHAT YOU MEAN BY MOTIVATION !!
One’s willingness to exert effort towards
the accomplishment of his/her goal .
About Maslow's hierarchy of needs
 Maslow first introduced his concept of a
hierarchy of needs in 1943 his paper “A
theory of human motivation “.

 It is the motivational theory in psychology.

 Pyramid shaped and comprising with five –tier

model of human needs.
PHYSIOLOGICAL NEEDS
 Maslow believed that these needs are the
most instinctive needs because all needs are
secondary until these are met.
 food
 water
 Shelter/ home
 clothes
SAFTEY NEEDS
 Safety and security needs are about keeping
safe from harm.
 Law and order
 Employment
 Health
 freedom from fear
Belongingness & love needs
 The need for interpersonal relationships
motivates behaviour.
 Engaging in social activities
 Trust
 Acceptance
 Family relations and attachments
 friendship
ESTEEM NEEDS
 Esteem needs are the basis for the human
desire.
 We all have wish to be accepted and valued
by others.
 self–esteem
 self–confidence
 status
 recognition
 strength
Need for respect
Self Actualization needs
 It refers to the need for personal growth and
development that exist throughout in life.
o A few characteristic of self actualized persons
are
problem centred (not self-centred)
 highly creative
Take responsibility and works hard
Strong moral / ethical standards
 honest
Advantages & Limitations
 Simple to understand.  Difficult to forecast human
 Relevant in all fields. behaviour
 Difficult to measure
 Instigates avoiding work
 Leads to inefficiency
Criticism of Maslow's theory.
 The needs may not follow a definite
hierarchical order.
for example: if safety needs is not satisfied ,
the social need may emerge
• The need hierarchy model may not apply at
all times in all places.
 References
• Essentials of management

• Simply psychology
www. Simplypsychology.org