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V Founded : 1949(chennai)
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V Headquarters : Chennai, India
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V Industry : Manufacturing
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V Products : Car tyres, Motorcycle tyres
Indian tyre industry
Farm
MHCV HCV LCV OTR
Vehicle Industrial
Vehicle
motorc
Car Scooters
ycles
Passenger Cars
Two wheelers
Heavy Commercial Vehicles (HCV)
Light Commercial Vehicles (LCV)
Of the Road Vehicles (OTR)
Farm Vehicles (FV)
Passenger cars
x
V Radial
Tyre Pattern °
Passenger cars ¦Computer generated tread block ¦Multi layered reinforced
sequence and structure profile steel belt package with
¦Cut resistant tread compounds N-66 ply enhances
ensure superior performance on performance in all
rough/off-road conditions terrains
¦Specially designed for Sports Utility ¦Bold sidewall graphics
Vehicles to give your vehicle a
distinctive look
¦Multi layer hi-modulus
carcass and sidewall for
superior driving
experience
VTM Large tread blocks Superior tyre life and
See through circumferential grooves durability
and wide lateral grooves Excellent traction and
grip in dry and wet
conditions
x
°
aVTS ¦Carcass incorporates supple ¦Supple sidewalls for
sidewalls comfort and reliability
¦Deeper tread grooves in an ¦Outstanding traction
optimised tread design and responsive braking
¦Tread deign features higher sipe capability
density and computerised tread ¦Optimum traction and a
pitch sequence smooth, quite ride
¦Premium all-season tread ¦Special polymer
compound compound provides
long-term even tread
wear
ÿarehouse/ C & F
Agent
Dealer
Consumer
[ Improved capacity utilization and overall cost efficiency
V Basic product
V Expected product
V ÿe at MRF tough are using silica instead of
carbon black
V because it will improve the
V durability of tyres.
V
V Tough has worked on replenishment of the
stock.
V
V ÿe have also brought in promotions with
offers such
V as wheel-per-deal
V Sales advance scheme
V Credit Terms
V Prompt payment discount
Cash discount
Quarterly Turnover discount
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V Exports account for around 12% of the gross
sales in MRF. The company exports to over 65
countries worldwide.
V Advertising
V Sales Promotion
V Events and Experiences
V Public Relations
V Direct Marketing,
V ÿord-of-Mouth marketing,
V Personal selling.
V MRF has aggressively pursued a PULL
á
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V