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Meet the Team


Shea Flood-CEO
Ryan Swift-CAO
Dillon Leahy-COO
Dillon Milani-CMO
Lexxi Guadagnoli-Design
Representative
Dominick Mastrangeli-CFO
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Our Mission
● Provide our customers with
fashionable and affordable jewelry
● Help our customers shine smarter
● Have everything you need & price
you can afford 6
Business
Rationale

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Company Goals
Brillare Goals Description
New Products ● Continue to add 2-3
products each month to
update the product line

Increase in Sales ● Increase revenue by 15%

Company Meetings ● Bi-weekly meetings

Customer Feedback ● Send out emails to


customers
System 9
About the
Business

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Organization

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Directing and Controlling

Meetings Agendas

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SWOT Analysis
Strengths Weaknesses
● Affordable for ● Start up Company
customers
● Chiefs have plenty of
experience

Opportunities Threats
● Attending future trade ● Firms with more
shows experience

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External
Environment

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Inflation Rates

● Lower Inflation Rates = More Buying Power


● Inflation Rates Dropping

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GDP

● GDP increased 2% since the January


● More goods = more supply = more demand
Industry Analysis - Real World
Jewelry Industry
● 2% expected growth
● Consumer Spending up from
$12,722.84 USD Billion to
$12,842.02 USD Billion from Q1 to
Q2
● High Demand
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Virtual World
● Over 300 VE Firms Nationally
○ 63 Clothing Firms
● 2 Jewelry Focused Companies Nationally
● Approximate annual salary = $65,000
● High School students have high demand for
jewelry

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Competitive Analysis
● No Direct Competitors
○ Competitors sell in sub-categories
● Indirect competitors- Cloud Nine and Bryans
Kloset
○ Sells clothes with an “accessories” tab
● Real World Direct Competitors
○ Kay, Tiffany, Rolex
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Marketing
Plan

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Marketing Mix

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Product

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Pricing

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Positioning

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Promotion

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Discussion Of Business
Risks

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Demographics:
● 15-18
● $10-15 per hour
○ $15,000-75,000 Annual Salary

Geographics:
● All States
○ VEI Firms
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Psychographics:
● Gen Z
● Phones/social media accounts
○ Shy away human interaction
○ Rely on the internet for instant
satisfaction

Socioeconomics:
● VE employees in our secondary market
is middle class incomes=$35,000-
$70,000.
○ Tiers
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Financials

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Start of our Financial Year

$150,000 $20,000
Seed Money

$170,000
Starting Funds
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Sales Projections
Projected Trade Show Sales

150,000 Total Project Sales


Projected Web Based Sales
1,338,500
363,000
Projected Contractual sales

825,500

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Income Statement Projection
Gross Profit:
1,002,474
Total Expenses:
644,037
Income from
Operations: 358,437
Net Income:
122,668
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Balance Sheet

Total Current Total Liabilities &


Assets: 137,275 Capital: 170,000

Total Assets:
170,000

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Monthly Cash Budget
Sales per month: 191,215

Total Cash in per


month: 237,640

Total Cash Out at end


of month: 172,781

Net increase in cash


flow per month: 64,585
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Break Even Analysis
Average Profit
Rate: 340%

Break Even in
Dollars:
$1,246,391.83

Break Even in
Units: 1,466.34 35
Questions?

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