MUKUND MISTRY

GLS-ICT(MAB0920)

INTERNAL GUIDE : EXTERNAL GUIDE :

PROF. JASMIN PADIYA MR. MEET MAKWANA
 AUTOMATION AND CONTROL PANEL
INDUSTRY
( ENCLOSUSER MANUFACTURING )
Use of control systems and information technologies reducing
the need for human intervention.
According to Mr. Ravi Uppa –ABB Ltd.
Market size in India : Rs. 4000 crore
Annual Growth Rate : 20-25 percent per annum for next few years
Automation industry would be driven significantly by metals
industry , and with the capacity of steel industry is expected to
grow about 38 million tonnes to 100 million tonnes over the
next decade.
ABOUT RITTAL
LOH Group Company in Germany
Largest manufacturer of control panel
More than 10,000 products
Provides Application based solution
Electrophoretic Dip-Coating
International and Indian Certification of all products .
Provide IP Rating (Ingress protection)
PU Form Gasketing
MAJOR PLAYERS IN THE INDUSTRY
 ELDON
 HOFFMAN
 SIEMENS
 BCH
 RITTAL

MAJOR FACTORS INFLUENCING THE

INDUSTRY
 Mainly Metal industry comprising Steel
aluminum , copper and zinc etc.
RESEARCH METHODOLOGY
 Type of Reseach: Descriptive
 Primary Objective:
To find what exactly market demands in this
control panel world and find awareness and
satisfaction level of Rittal’s products in industries
 Secondary Objectives:
• To know the factors most affecting the
customers while purchase decisions.
• To know the response level of company to the
customer complains.
• To know the future scope of the company in
the market.
Sample size: 242 Companies

Sampling unit:
Industries in the areas like Changodar GIDC, Gandhinagar
GIDC, Naroda GIDC, Rajkot GIDC, Vatva GIDC, Vadodara
GIDC, Ankleshwer GIDC, Kalol GIDC.
Data Sources:
Primary Data:
Questionnaire
Secondary Data:
Company Brochures
Library Research
Internet Surfing
HYPOTHESIS
1.Bionomial Test :
Ho = awreness is 40 %
H1 = awareness <40 %
so , H0 can not be selected
2.Pearson Chie-squre Test :
Ho: There is no association between
“area visited” & “Responded
category”
for purchase of product
H1: There is association between
“area visited” & “Responded
category”
for purchase of product
( Since P value is less than alpha.
i.e.0.05 ( 95% confidence level ),
therefore Ho is rejected.
This shows that there is
high association between both.)
SWOT ANALYSIS
STRENGTHS
• Cost effective technology
• Strong and well-developed
manufacturing base
• High-quality Product Variety
• Future growth driver
• Excellent Brand Image
OPPORTUNITIES
• Full market is available
• Future growth
• Brand value is higher
• Expansion of product
WEAKNESS
• Lack of strategic planning
• Poor delivery and service
• Low market share
• Dissatisfied existing customers
THREATS
• Local competitors
• Competition from MNCs
KEY SUCCESS FACTOR
Quality
Safety is Top priority
Cost effective technology
Strong and well-developed manufacturing base
Excellent Brand Image
High-quality Product Variety
After sells Services
KEY CHARTS
1. FACTOR INFLUENCES
Scale
Price
Scale
0 1 2 3 4
 Scale scale
Brand Value service
Scale scale
0 1 2 3 4 0 1 2 3 4
CUSTOMER SATISFACTION
AWARENESS OF CUSTOMER INTERST IN
IRIS/RITTAL PURCHASE ( 60% )
PARATO CHARTS
KEY FINDINGS
33% small to medium scale companies aware about
IRIS/RITTAL.
11.6 % companies is approached by Rittal in last six month.
Above 90% Customers consider ‘QUALITY’ as first priority
while purchase decisions.
19% companies purchased the any product of the
Iris/Rittal.
60% companies are interested in purchase of Iris/Rittal
product.
14% companies are existing customers of Iris/Rittal,
Around 15% companies want to purchase product of
Iris/Rittal, Around 22% companies may be purchase
product of Iris/Rittal in near future, Around 50%
companies are not interested in product of Iris/Rittal.
RECOMMENDATIONS
 Only around 33% companies aware about IRIS/RITTAL.
Create awareness by the taken part in the industrial
exhibitions, by giving advertisement in the industrial
magazines, by marketing campaign.
Provide fast delivery as possible. Due to delay in delivery,
company image is going down.
Improve service. Appoint service persons in different
areas.
Only around 42% companies are fully satisfying with the
services of Rittal , so company should improve the services
by making the service stations in the different industrial
areas.
Proper communication/personal meeting is required with
dissatisfied customer.
CONCLUSION
 Only 33% customer are aware of Rittal’s Products and
fetchers in market .

 Above 90% customer are satisfied with Rittal’s quality ,

safety and durability .

 Only 42% are fully satisfied with Services and delivery .

 Price is comparatively higher than other , so small scale

industries can't afford for RITTAL.

 But as the above 90% customers consider quality as a 1st

influence in their purchase decision, Rittal has the big
opportunities in the market in future.