A Feasibility Study on Hotel, Beach

and Spa Business

Martina Reich O. Montealegre
Gimuel M. Miguel

November 2017
PROJECT
STUDY
Highlights of the Project
The Vision Hotel & Beach Eco Resort Spa is a
architectural design using the area's natural resources such
as stone, coconut trees, wood and cane to create a calming
and comfortable environment, making the hotel a peaceful
place to celebrate special events and occassions. It is located
in Bagac, Bataan. It consists of three major services which
are very affordable accomodations, nature spa and both
beach & resort.
Brief Description of the Project

The perfect location is found in Bagac, Bataan away from

the city hustle and bustle and yet close to the modern business
rhythm. The architecture accommodates the style and
characteristics of nature lover business people. Nature is an
important highlight in both, the exterior and interior design and
the green message is conveyed in all symbols of the new
brand.
 Mission
Provide an unforgettable experience of calming and comfortable environment,
peaceful place, overwhelming service and turning a moment into a memories for
our guests.
Vision
To be recognizable by a high quality service standard; and to be consistent in
promotion of excellence, and provide a economic development through tourism
and destination for fun and showcasing the natural beauty of Bataan.
Objectives
To develop and provide unique tourist product.
To develop and sustain a positive image of a well-established trademark.
To ensure invariable high standards of the hotel facilities in compliance with out
category, the modern trends in the hospitality industry and the related sectors.
INTRODUCTION
 Background of the Study
This Feasibility Study suggesting a proposal to the Government of
Bataan Tourism (GBT) that we will create an eco-environmental; spa
service and tourist attraction that could coordinate their efforts and be
promoted under an emerging and increasingly important tourism in niche
market in general should, like many other Bataeno’s and Government
Tourism in Bataan is able to reap the many economic and other social
benefits in the specific area. It was further reasoned that tapping into new
and expanded markets might require some product unique or
reorientation, but could ultimately work with many tourism initiatives
already in place to position the Bataan as a unique year-round vacation
destination.
 Objectives of the Study
A number of more specific objectives related to this study include
providing support to the:

• Development of eco-cultural and historical tourism products and services.

• Consistent with market trends, and the rapidly-growth of the tourism

status.

• Packaging of existing and new hotel & eco resort tourism products and
services

• To develop the tourism and give opportunities to the resident of the

Bagac, Bataan to have benefits in this study.
Scope and Limitations of the Study
This study is feasible to Bagac, Bataan and will be based on

the niche market, technical, management, financial and socio-

economic aspect of the business. Our target market is respondents
will take a broad aspect of a customer’s (foreigners, family,
balikbayans, adults etc.) The supply aspect of the market study is
rapidly-growth in the tourism status. Moreover, the majority of
the demand and supply data are based on the assumption of the
proponents.
MARKET
STUDY
 Objectives of the Study
 To reach a room occupancy rate of 75 per cent after the 3rd year
of activity.

 To contribute for the creation and development of the national and

international tourism segment.

 To establish loyal customers

 To lead the business travellers segment “cost consciousness”

 Target Market

Possible Market : Bagac Population

Target Market : 25-34 years old

Services Offered :

Hotel
Beach & Resort
Spa
 Competitors
Morning Breeze Beach Resort Poblacion, Bagac, 2107, Bataan

Bagac Bay Beach QuirinoStreet, Brgy. Pag-asa,

Bagac, Bataan
Stella Maris Beach Resort National Road, Bagac, 2107

Fajardo Beach Resort Bagac,Bataan

Sunrise Casilyn Cove Beach and Sitio Pinaitan Looc, Banawang,
Resort Bagac, Gov. J.J. Linao National Rd,
Bagac, 2107 Bataan
Las Casas Filipinas De Acuzar Brgy. Ibaba, Bagac, 2107 Bataan
Floen Beach Resort Saysain, Mariveles Road, Bagac,
Bataan
 Population
Year Total Population

2011 25,822
2012 26,080
2013 26,340
2014 26,602
2015 26,936
2016 27,204
Projected: 2017 27,475

2018 27,478
2019 28,024
2020 28,303
 Method of Forecasting

For both projection of the demand and supply, the

method used by the proponents is linear regression
approach.
 Demand
2
Year Demand x x xy Year Demand
2011 25,822 -2 4 -51,644 2016 28,006
2012 26,080 -1 1 -26,080 2017 28,205
2013 26,340 0 0 0 2018 28,486
2014 26,602 1 1 26,602 2019 28,769
2015 26,936 2 4 53,872 2020 29,055
Total 131,780 0 10 2,750 Projected market demand of
Bagac, Bataan
Historical Date of the market demand of
Bagac City, Bataan (2011-2015)
 Supply
Year Supply X x2 xy Year Supply

2011 7,747 -2 4 -15,492 2016 8,403

2012 7,824 -1 1 -7,824 2017 8,487

2013 7,902 0 0 0 2018 8,572
2014 7,981 1 1 7,981 2019 8,657
2015 8,081 2 4 16,162 2020 8,742
Projected Supply of Bagac,
Total 39,535 0 10 827
Bataan
Assumption of Supply
(2011 to 2015)
 Demand and Supply Gap
Target Market
Year Demand (94%) Supply Gap Market share (30%)
2015 26,936 0.94 25,320 8,081 17,239 0.3 5,172
2016 28,006 0.94 26,326 8,403 17,928 0.3 5,378
2017 28,205 0.94 26,513 8,487 18,026 0.3 5,408
2018 28,486 0.94 26,777 8,572 18,205 0.3 5,462
2019 28,769 0.94 27,043 8,657 18,386 0.3 5,516
2020 29,055 0.94 27,312 8,742 18,570 0.3 5,571
 Marketing Strategies

Creating a Website
Social Media
Flyers, Tarpaulins & Brochures
 Services
• Beach & Resort - Our beach resort offers world-class snorkelling,
fun water sports and opportunities for ocean kayaking and more.
You won’t have to worry about calling around and finding rentals
or the best spot on the islands for whichever activity you choose, as
they are all offered within our beach resort.

• Spa -It is a place of renewal for body, mind and spirit. Fitness,
nutrition, relaxation, and pampering treatments will always be
available.
 Place
The Vision Hotel & Beach Eco Resort Spa will be located

along the Saysain, Mariveles Road, Bagac Bataan and nearby

Saysain Elementary School. TVHBERS will aim to attract business
guests, their partners also tourists needing to hold planning or
strategy sessions away from the office in a new and comfortable
surroundings, in order to even out revenues throughout the week.
 Promotion

TVHBERS will vary depending on the target market

segments. Given the importance of word-of-mouth referrals
among all market segments when choosing a "getaway" hotel or
small business meeting location, our efforts are designed to create
awareness and build referrals. A cost-effective campaign focused on
direct marketing, publicity, our frequent guest reward program,
and advertising is being proposed.
TECHNICAL
STUDY
 Objectives of the Study

 To know the procedure of each service.

 To determine the related factors for pre-operations.

 To identify the supplies and equipment needed in the service.
 To specify the actual location and facilities of the business.
MANAGEMENT
STUDY
 The type of business is partnership. Ms.
Martina Reich O. Montealegre and Gimuel M.
Miguel will be capitalist partners. They have
agreed to divide their profits equally.
 SOCIO –
ECONOMIC STUDY
Contribution to the environment

Contribution to individuals

Contribution to the society

Contribution to the government