A STUDY ON

FOOD INDUSTRY OF INDIA

BY-
RACHIT GUPTA
IMBA
ROLL NO.-17
 INTRODUCTION
• India is the world's second largest producer of food next to China, and has the potential of
being the biggest with the food and agricultural sector

• Health food and health food supplements is another rapidly rising segment of this industry
which is gaining vast popularity amongst the health conscious.

• India's food processing sector covers fruit and vegetables; meat and poultry; milk and milk
products, alcoholic beverages, fisheries, plantation, grain processing and other consumer
product groups like confectionery, chocolates and cocoa products, Soya-based products,
mineral water, high protein foods etc

• There is a vast scope for both investors and exporters

• Exports of agricultural products from India are expected to cross around US$ 22 billion mark
in the next five years

• Despite a global slowdown, Indian spice exports are growing. India exported 470,520 tonnes
of spices valued at US$ 1.2 billion—an all-time high—in 2008-09

• According to a report the Indian non-alcoholic drinks market was estimated at around US$ 4.8
billion in 2008 and is expected to grow at around 15 per cent during 2009-2012 and moreover
alcoholic drinks have emerged as the largest and fastest growing product category
 INDIAN CUISINE
Indian cuisine is characterized by sophisticated use of various spices, herbs and
other vegetables and sometimes fruits grown in India
it varies from region to region, reflecting the varied demographics of the ethnically
diverse Indian subcontinent
Indian cuisine has had a remarkable influence on cuisines across the world

There are various types of cuisines in india

•Mughlai
•Awadhi
•Bengali
•Punjabi
•Rajasthani
•Gujarati
•Maharashtrian
•Kashmiri
•Andhra
•Hyderabadi
 POPULARITY

• Chicken tikka, a well-known dish across the globe, reflects the

amalgamation of Indian cooking styles with those from Central Asia

• There were as many as 10,000 restaurants serving Indian cuisine in

England and Wales alone

• Apart from Europe and North America, Indian cuisine is popular in South
East Asia too because of its strong historical influence on the region's local
cuisines

• Indian cuisine is also fairly popular in the Arab world because of its similarity
and influence on Arab cuisine.
 FAST GROWING
FAST FOOD INDUSTRY
The growth in nuclear families, particularly in urban
India, exposure to global media and Western
cuisine and an increasing number of women
joining the workforce have had an impact on eating
out trends.
The main reason behind
Major players in fast the success of the
food multinational chains is
McDonalds 132 outlets their expertise in product
KFC 72 outlets development, sourcing
Pizza hut 147 outlets practices, quality
Dominos Pizza 274 outlets standards, service levels
Café Coffee Day 833 outlets and standardised
Barista 200 outlets operating procedures in
their restaurants,

Health related issues
(obesity):
Studies have shown that a
typical fast food has very high
density and food with high
density causes people to eat
more then they usually need.
Leading to obesity
DRAWBACK
Low level customer
commitment Because
of the large number of
food retail outlets
TARGETS
They introduce
varieties of things
that will attract the
children’s attention
and by targeting
children they
automatically target
their parents
 Processed food
• Fruits and vegetable based products
• Dairy products
• Cooking oils
• Meat and poultry Fisheries
• Non-alcoholic beverages
• Alcoholic beverages
• Confectionary Grain and grain-based products (milling & baking)

Rapid urbanization, increased literacy, changing life-styles, more women in work force and
rising per capita income, have led to rapid growth and new opportunities in food and
beverages sector.

The food processing industry provides crucial connections between industry and agriculture.
To aid the growth of the food processing industry, the government has implemented
schemes including the setting up food parks, packaging centres, integrated cold chain
facilities, value-added centres, and modern abattoirs

The food processing industry provides crucial connections between industry and agriculture.
 Food Safety and Standards Act,
2006
• The Act establishes a new national
regulatory body, the Food Safety and
Standards Authority of India, to develop
science based standards for food and
to regulate and monitor the
Not into manufacture, processing, storage,
distribution, sale and import of food so
effect as to ensure the availability of safe and
wholesome food for human
consumption.

The standards, safety requirements

All food imports will be subject to
the provisions of the Act and any
rules and regulations made under
the Act
and other provisions of the repealed
Acts and Orders and any rules and
regulations made under them will
continue to be in force until new rules
and regulations are put in place under
the Food Safety and Standards Act,
2006.
FOOD RETAILING
Food items were sold in small road
side grocer shops & mandis, now being
sold through supermarket stores.

Food retail has surpassed the

dominating apparel and accessories
sector

Food Retailing is growing at 30% rate

which makes it a major driving force of
the economy

There are 10 million street vendors in

India, of which 6 million only sell food.

From simple trading activity, food

retailing is now heading to the status of
an industry.
 Food Supply Chain in India
In India, about 60 percent of food quality is lost in the
supply chain from the farm to the final consumer.
Consumers actually end up paying approximately
about 35 percent more than what they could be paying
if the supply chain was improved, because of wastage
as well as multiple margins in the current supply
structure. The farmer in India gets around 30 percent of
what the consumer pays at the retail store.
The supply chain perspective can help the
retailers identify superior suppliers and
distributors and help them improve
productivity, which ultimately brings down
the customers costs
Till now most retailers in India have
invested majorly into the front end, but
relatively little on the back end and
supply chain.

Till now most retailers in India have invested

majorly into the front end, but relatively little
on the back end and supply chain. Even in
countries like the USA, Germany and
England, where organized retail is highly
developed; supply chain efficiency is a major
concern. The nature of retail sector in India
is different from other countries around the
world.
Major players of retail food in india
Future Group is the country's
leading retail business group that
caters to the entire Indian
consumption space.

Reliance Retail is also going to open

one store for every 3,000 families
within a radius of 2 km across all
locations by 2011. The company is
competing directly with the large
number of traditional local provision
stores. Reliance Retail is either going
to set up new stores in the identified
areas or take over existing stores

Just like Reliance Fresh, Bharti Group

in a joint venture with NM Rothschild
is launching Field Fresh to provide
premium quality fresh produce to
markets worldwide. It has over 5,000
acres of land under cultivation all over
the country producing many varieties
of fruits and vegetables