Beruflich Dokumente
Kultur Dokumente
Geographical : Localized pockets Families in the lowest income An extremely inexpensive yet
group who are looking for a
around the country. Places cheap detergent to clean their effective detergent brand. As
around Delhi, Rajasthan and UP clothes cheap as Rs 20/kilo.
Demographic: Targets low income
groups in urban, suburban and rural
markets in various regions around
india.SEC classification E2,R3,R4
Tagline: “Daag achchhe hain”
www.youtube.com/watch?v=_9e0h2YQcoY
http://www.youtube.com/watch?v=ruTnUO
edGvU
http://www.youtube.com/watch?v=-
SDcw6zj-KQ
http://www.youtube.com/watch?v=euO9T-
jPLPE
http://www.youtube.com/watch?v=SSjliwct
rsQ
http://www.youtube.com/watch?v=Zrfmy9
4VFD0
Parent Company
Rohit Surfactants Private Limited
Ghari 2013 ad
https://www.youtube.com/watch?v=f4b63
QRY-Os
SEGMENTATION TARGETING POSITIONING
Geographical: Home state – Tier-4 & Tier-3 families, A detergent which
Uttar Pradesh, provides cleansing at
Housewives
Adjoining markets – Madhya competitive prices
Pradesh, Bihar, Punjab
Tagline:- Nimbu ki shakti aur hazaro phoolo ki
khushboo; mehangi wali dhulai
budget mein samai
Parent Company
HUL (Unilever)
Parent Company
HUL (Unilever)
Parent Company
Nirma Ltd
Nirma 2013 Ad
https://www.youtube.com/watch?v=6Laupyq
EkGc
SEGMENTATION TARGETING POSITIONING
Parent Company
Procter and Gamble
https://www.youtube.com/watch?v=KSii9d7
P5D8
https://www.youtube.com/watch?v=dtcLO9I
KzoU
https://www.youtube.com/watch?v=y9OZZ
TLfnWI
SEGMENTATION TARGETING POSITIONING
It enables people to look
Geographical: Presence in Every Indian household- for good in superior white
urban, semi-urban and rural washing purpose clothes and hence giving
areas confidence
https://www.youtube.com/watch?v=2wE
iuL1t-NI
https://www.youtube.com/watch?v=LBfH-
MEI1TY
SEC A1,A2
Tagline: “Trust pink- Forget stains”
https://www.youtube.com/watch?v=u8unX
NuH49E
Geographical: Presence in urban Housewives, working women Removes tough dried stains
and semi-urban areas
Thank You