PROCESSED FOOD AND

FROZEN FOOD
SUBMITTED BY :-
SHIKHA SAHU – PGDM 1054
BHAVYA SINHA -2576
AKASH GUPTA –PGDM 2550
KUMAR RAJ -2552
SHERIN SAJI -0001
DIKSHA GROVER -0030
s.no. PROCESSED FOOD s.no. FROZEN FOOD
1 Dried fruits 1 Ice creams
2 Flavoured nuts 2 Frozen dessert
3 Cookies / cakes 3 Frozen sea food
4 Macaroni / pasta 4 Frozen paratha
5 Muffins 5 Frozen fruits / vegetables
6 Pita bread 6 Frozen snacks (spring roll,
potato veg etc..)

7 Ketchup 7 Frozen pulps

8 Sausage 8 Soft drinks
9 Mayoneese 9 Frozen paste (ginger, garlic
etc..)
ICE CREAMS BRANDS:-
 Amul ice cream
 Baskin Robbins
 Kwality walls
 Mother dairy
 Vadilal
 Cream bell
 Top n town
 Nirula’s
 Dinshaw’s
 Blue berry
 KWALITY WALLS
 Kwality walls is a frozen desserts brand owned by the Indian consumer
goods company Hindustan Unilever.
 Headquarter – Mumbai
 Founded – 1956
 In 1995, its product ranges ‘Feast’ was launched that dealt with
Frozen Desserts and ice creams and targeted the Youth
MARKET SHARE:-

22%

6%
38%

8%
12% 14%

Amul Kwality Walls Vadilal Mother dairy Cream Bell others

Product :-

• Double
Chocolate Choco
Butterscotch
•

bar
Choco Coffee Kesar
•

Chocolate
•

Rose
Choco Vanilla
•

Fruit &
•

Disc Black
•

Nut
Forest
• Disc Pistachio
Red velvet
4 p’s :-
Product
Popular brands such as Cornetto, Feast, Fruttare,
Paddle Pop, Kulfeez, Cassata, Carte Dor, Creamy
Delights and Magnum
offer delicious fruity and sweet flavours
Place
National:- Indian cities like Pune, Mumbai,
Bangalore, Kolkata, Delhi, Hyderabad and
Chennai
International:- Malaysia, Pakistan, Sri Lanka,
Italy, Germany, Turkey, Brazil, Australia and
Singapore
Price
Aggressive pricing strategy in its marketing mix
Minimum- RS 15
Maximum- RS 80
Cornetto sit between rs 20 to rs 40 enables it to
capture a wide range of audience and dominate
every market category they are present.
Promotion
It projected itself as a family brand.
Increases the social visibility of the
product through discounts, one on
one free, added amount of ice-cream
on existing prices.
 Net sales :-
net sales in croress

5724.23
5269.19
4578.05

3692.29

2394.63

2016 2015 2014 2013 2012

Net profit :-

144.25
140.93
126.63

96.53
90.99

2015 2014 2013 2012

2016
CUSTOMER ANALYSIS:-

 Indian palette is restricted to 3 flavors which was: Vanilla, Butter scotch and
Chocolate.
 Strong adaptability of new flavors by the Indian audience came as a new
strategy for them.
 Different advertisements and promotional strategies were used to cater its
target market.
 Concentration is more on quality at affordable prices.
 Company is able to connect to the psyche and their affection.
Competitor Analysis

 Amul being the biggest competitor believes in Red Ocean

thinking which means attacking on price points of each
other products.
 Amul keeping ahead of its all the competitors by
launching sugar free and pro life Pro biotic wellness ice
cream which was first launched by India.
 Availability of Kwality walls was more seen as compared
to Amul.
 Amul is mainly for health conscious and is considered
more natural.
New Flavours for your unique taste buds
Kwality Walls v/s Amul
Product Features AMUL

 Made from Fresh Milk (Real Milk, Real Ice cream): No added vegetable oil,
hence no Frozen Dessert.
 No Differentiation in Quality Standards of Consumer & Catering/
Institutional Packs: Stringent Standards than Specified by PFA & BIS for more
fat and less overrun (less air) to give creamier feeling.
 Best Ingredients: Fresh milk, superior fruits & nuts.
 Manufacturing Facility: Made in ISO & HACCP certified state of the art plants
with stringent hygienic standards to ensure food safety.
 Prolife & SUGAR FREE Probiotic: The first company in India to introduce
probiotics in ice cream (IDF Award for Best Nutrimarketing Category, Oct '07)
& SUGAR FREE Probiotic products.
Product Details:AMUL

Product Name Amul Ice Cream

Utterly delicious ice cream made from fresh milk available
Description
in a wide range of flavours and packs.
Packing
Cone 120 ml, 100ml, 80 ml & 50 ml
Cup 125 ml, 100 ml, 80 ml, 90 ml & 40 ml
Plastic Container 1 litre, 750 ml, 500 ml, 125 ml, 100 ml, 80 ml & 60 ml
Stick 70 ml, 60 ml, 40 ml
Bulk / catering packs (5 litre, 4 litre), take home packs (2.2
Take Home litre, 1.5 litre, 1.25 litre, 1 litre), combo packs (750
ml+750ml Free) and family packs (500 ml, 250 ml)
CSR-Reducing green house emissions
from refrigeration

Environment friendly freezer cabinets

that use hydrocarbon (HC) refrigerants.
There are currently 43,000 freezers with
HC technology in our fleet in India.
Frequently Asked Questions about Frozen
Desserts and Ice Creams.
Q. Has Amul lost a lawsuit to Kwality Wall's?
Yes. HUL had filed a case against Amul’s factually incorrect advertisement on frozen desserts on 21st
March 2017. The Hon’ble Bombay High Court has issued an order on 16th June 2017 asking Gujarat
Cooperative Milk Marketing Federation (GCMMF), which markets Amul ice cream, to stop telecasting its
misleading television advertisement with immediate effect. The Court found the advertisement
disparaging the ’Frozen Desserts’ category.
Q. Do Kwality Wall’s products have milk in them?
Yes, Kwality Wall’s products have milk/milk solids in them.
Q. Do Kwality Wall’s products have Vanaspati in them?
No, Kwality Wall’s products do not have Vanaspati in them.
Q. Is there a difference between Frozen Desserts and Ice Cream?
Both ice cream and frozen dessert contain milk/milk solids. To make an Ice cream/Frozen dessert, in
addition to milk protein, fat is also needed. The difference between frozen dessert and ice cream is that
frozen dessert use vegetable fat (referred to as edible vegetable oil/palm oil in the labelling) in place of
milk fat, which actually makes it healthier with no cholesterol, and lower saturated fat.
Q. How is Vanaspati different from Vegetable Oil?
Vanaspati means any refined edible vegetable oil subjected to the hydrogenation process. Vegetable oils
have lower saturated fat and no trans-fat unlike Vanaspati.
Q. Are Frozen Desserts unhealthy?
No, in fact, Kwality Wall’s products follow highest nutritional standards, which are based on globally
recognized dietary guidelines viz. WHO (World Health Organization), FAO (Food and Agriculture
Organization of the UN), etc. Kwality Wall's frozen desserts use milk without cholesterol to offer
healthier products to consumers.
Q. Why do you call Kwality Walls Products healthier?
Frozen desserts are healthier than ice cream in terms of fat content since frozen desserts contain
vegetable fat, which is naturally cholesterol free, has less saturated fat content when compared with
dairy fat.
Q. Why does Kwality Wall’s use Vegetable Fat?
This is because we are committed to offering consumers great tasting and healthier products.
We use vegetable fat since it is naturally cholesterol free source of fat; contain lower saturated fat than
dairy fat. This makes our products healthier than other ice creams.
Q. Is Frozen Dessert/Ice Cream unhealthy Food?
No, Frozen Desserts/Ice Creams can definitely be a better snack treat. Kwality Wall’s frozen desserts contain less calories than most
traditional desserts and make for a healthier option.
Q. Are Kwality Wall’s products healthy for my children?
Yes, Kwality Walls’ Paddle Pop product range has been formulated to contain less of the nutrients of concern (like saturated fatsand
sugar) and makes for an excellent choice of snack for your children. It is a delicious, low-fat and low-sugar product and makes for a
treat your kids will love.
Q. Are Kwality Wall’s desserts more fattening than the other ice creams?
No, our global technical expertise has helped deliver products with better nutrition profile without compromising on taste. The
calories of our frozen desserts are lower than traditional desserts on weight-by-weight basis and have more healthy fat profile.
Q. Are Kwality Wall’s products 100% vegetarian?
Yes, all Kwality Wall's products are 100% vegetarian.
Q. Does Kwality Wall’s abide to a set standard of manufacturing and safety procedures?
All Kwality Wall's products are made as per the standards laid down by FSSAI (Food Safety Standard Authority of India), follow global
best practices of ice cream/frozen desserts manufacturing and are 100% microbiologically safe.
Q. Do Kwality Wall's products have Dalda?
No, Kwality Wall's products do not use Dalda in any of their products.