Window Display: APRIL 2018

Theme: Travel/ Denim

Theme Fest
• Ideas: Road trip, bikes,
landscape crafts, picnics
outdoor activities, etc.
Promotion:
• Travel/ Discount Offer:
Banners/ Standees/ E-
Mailer/ Online/ Leaflets/
Pillar (lit)
• Starts 1st Apr -6th May
Instore:
• Travel signage's & props
in-store
• In-store highlight casual
zone
• Klaw range on all
mannequins with
easel/signage in window
(highlighting product
features)
Window Display: MAY 2018
• Change mannequin styling:
promoting the slow movers
among casual range

Promotion:
Theme: Summer bliss
• Standee or easel/ Mailer/
Online: Starts 11th May (for
3 weeks)
Instore:
Summer selfie booth or pillar
or window (few stores)
• 4 Male mannequin cutouts
with the slow movers of the
SS range
• Ideas: beachball, umbrella,
crafty palm tree, sandy
beach, surf board etc.
Window Display: JUNE 2018
Theme: Eid festivities
• Concept: Traditional/ethnic
• Colors: Green background
with golden creative
• Takedown logos post Eid &
replace with Father’s Day
Promotion:
Eid Offer: Banners/ Standees/
Leaflets/ online/ e-
mailer/pillar
World Environment Day: Easel
Stand/A3 Signage/Online
Fathers Day Promotion offer:
Standee/Easel/Online/Mailer
Instore:
• Fathers Day promotion from
14th to 17th June: Nesting
Table/ gift counter set up in
store: sale on few items
Window Display: JULY 2018
Theme: End of Season Sale
• Highlighting discount %’s
• Colors: Red & fluorescent
green
Promotion:
Discount Offer: Banners/
Standees/ Leaflets/ online/ e-
mailer/ easel/ pillars/ Mktg
promos

Instore:
• Focal sale display
• nesting table display with
dropdown
• Sections – size wise
display with size stickers
• Door strip
• Tent cards
Window Display:
• Tricolor theme: All
AUGUST 2018
mannequins to be dressed in
orange, white & green colors
• Window: Rakshabandhan
creative to be put up
Promotion:
EOSS Clearance dropdowns &
easel
Independence Day Greetings:
Easel/A3 Signage/Online
Raksha Bandhan promotion
week: Standee/ Banner/
Leaflet/ Dropdown/ mailer/
online by 17th Aug
Instore:
• Gift counter setup for
Raksha Bandhan
• Post 3rd Aug: Organize
apparels into sale zones &
add dropdowns
• Put all clearance items at the
entrance for mega sale area
• CG Store: Independence day
facade display & Selfie booth
for raksha bandhan
Window Display: SEPTEMBER 2018
Theme: Color Theme
• Highlighting different
colors in the new
collection of fall winter
• Introduce autumn line
• Duration: 3rd Sep-5th Oct
Promotion:
• New autumn collection
launch: Banners/ Pillars/
online/e-mailer/
Standees/ Leaflets
• Janmashtmi greetings:
easel stand/ A3 signage
on 1st sept
Instore:
• In-store props setup
• Focal point: wooden
frame & new arrivals
• Men’s style kits A4 tent
cards in-store
Window Display:
Theme: Royal Festivities
OCTOBER 2018
• Window for both Diwali &
Wedding Season
• Ideas: curtains, sofa,
carpet, mirror, golden
artifacts etc
Promotion:
• Durga Puja/ Navratri offer:
Moving light Pillars/
online/ mailer/ Easel/ A3
Signage/ Standee
• Diwali gift offer: Banners/
online/ e-mailer/
Standees/ Leaflets/
Pillars(contd)
Instore:
• Danglers for both festivals
• Add few props from
window theme in sections
• New festive focal point
from 6th Oct onwards
 NOVEMBER 2018
Window Display:
• S&J Fest: Diwali window
to be continued as
Wedding Season/ Suits
& Jackets Fest
Promotion:
• S&J Fest: Banners/
online/ e-mailer/
Standees/ easel/
Leaflets/Pillars
Instore:
• Danglers for the fest
• New S&J focal point
• S&J Fest: Highlight S&J
section with lights
• S&J tent cards in store
Window Display:
Theme: Winters & Christmas
DECEMBER 2018
• Ideas: snow, party mood,
party wear on display,
xmas tree etc
• Sale Patch on window &
doors
Promotion:
EOSS (continue party theme
creative): Banners/ online/
e-mailer/ Easel/ Standees/
Leaflets/ Pillars
Founders day: Easel/ A3
Signage/ online/ e-mailer
Instore:
• Danglers with offer & also
danglers for new year
• Party wear display on
nesting table
• Size wise display for
cutpieces with stickers
• EOSS Tent cards
Window Display:
Theme: Winters & New Year’s JANUARY 2018
• Highlighting winter
collection
• Takedown:31st jan
Promotion:
EOSS Offer: Banners/
Standees/ Leaflets/ online/ e-
mailer
Uttrayan/Pongal Greetings: A3
Signage/Easel Stand/online
Republic Day Greetings: Easel
Stand/ A3 Signage/online
Instore:
• Post 18th Jan: Clearance
stock to be put up in one
section @POS area with
dropdown
• Orange/Green/ White color
scheme Apparel Display
 Ideas for window theme
Window Display:
Theme: Spring Season FEBRUARY 2018
• Nature coming to life
• Introduce spring line
• Duration: 3rd Feb - 4th Apr
Promotion:
• New spring collection
launch: Banners/
online/e-mailer/
Standees/ Leaflets
• Valentines Day: e-mailer
by 1st/ Standee & online
by 9th
• Holi greetings: e-mailer/
online promotion by 22nd
& standee by 26th
Instore:
• Gift counter for valentines
day by 9th
• Selfie booth for Holi by
24th
 MARCH 2018
Window Display:
• Change mannequin styling:
promoting the spring line
• Introduce window signage
acrylics

Instore:
• Last day for selfie booth of
Holi: 4th Mar
• In-store props & Branding
change for Spring Summer
done in stores by 8th Mar
• Men’s style kits A4 tent cards Holi
in-store
• Special Focal display
highlighting the slow movers
of the season
• POS Display for Hit Season
items
BUDGET
Month COCO Budget FOFO Budget Total Amount
January 0.36 0.30 0.66
February 1.25 1.43 2.68
March 1.04 0.75 1.79
April 1.16 1.20 2.36
May 0.40 0.56 0.96
June 1.16 1.43 2.59
July 1.42 1.80 3.22
August 0.24 0.23 0.47
September 1.56 1.65 3.20
October 1.77 1.88 3.65
November 1.12 1.80 2.92
December 1.78 2.25 4.03
Total 13.30 15.30 28.60
WORKING TIMELINES: EVENTS
Offer Mailing Dt Creative Dt Artwork Dt PR dt PO Dt PO Release Execution
Dt Dt
Uttrayan/Pongal/Lohri/ 19/11/18 26/11/18 06/12/18 13/12/18 20/12/18 27/12/18 03/01/19
Republic Day Display
Summer19/ GG Window 26/11/18 03/12/18 06/12/18 13/12/18 20/12/18 27/12/18 15/02/19
WORKING TIMELINES: VM ASSETS
Offer Mailing Dt Creative Dt Artwork Dt PR dt PO Dt PO Release Execution
Dt Dt
Uttrayan/Pongal/Lohri/ 19/11/18 26/11/18 06/12/18 13/12/18 20/12/18 27/12/18 03/01/19
Republic Day Display
26/11/18 03/12/18 06/12/18 13/12/18 20/12/18 27/12/18 03/01/19