DEVELOPMENT

OF A
BUSINESS PLAN
Opportunity Seeking
OBJECTIVES
Identify the market problem and the opportunities need to be met.

Analyze the needs of the customers through assessment

Determine the possible products/ services that will meet the need.
 IMAGINE…
•Metro Manila has again
become severely flooded.
What opportunities do you
see in this dangerous
situation?
 IMAGINE…
•A large American multinational
company announced that it is leaving
the Philippines to set up its regional
manufacturing in Thailand. Your are
one of the toll manufacturers of that
company (you make the products for
them). What opportunities do you see
 IMAGINE…
•The bird flu has affected
chicken farms in China,
Taiwan, Hong Kong,
Thailand, and Vietnam. What
opportunities do you see?
 ENTREPRENEURIAL
MIND FRAME
•This mind frame allows the
entrepreneur to see things
in a very positive and
optimistic light.
 ENTREPRENEURIAL
HEART FLAME
•The surging passion to find
fulfillment in the act and
process of discovery.
 ENTREPRENEURIAL GUT
GAME
•Ability to sense without using the five
senses
•Courage
•Total involvement of the entrepreneur in
the exciting game of business, demanding
the keenest of intuitive abilities and the
strongest intestinal fortitude.
 ACTIVITY: THE MILLION PESO
INVESTMENT
• In addition to your group’s research into the
macro-environment, take a look at your
city/municipality and the surrounding towns.
What are the notable customer, market, industry,
and other sources of opportunities? Now imagine
that an investor gave your group Php
1,000,000.00 to start a business in response to
these opportunities. What would you do?
 ACTIVITY: THE MILLION PESO
INVESTMENT
• List at least five (5) opportunities that can be found in your surrounding area.
• Brainstorm on several possible businesses for each opportunity. Your group
should have at least two (2) business proposals for each opportunity.
• Compile the listed opportunities and proposals into a report following the format
below.
• Be as creative as you can be! Don’t be afraid to tackle difficult opportunities or
come up with expensive ideas. Assume you have Php 1,000,000.00 to invest.
• Discuss your opportunities and proposals with your teacher. He or she should help
you decide on the top three to five (3 to 5) most promising proposals.
 ASSIGNMENT
• As a group, interview at least three entrepreneurs
from around your neighborhood. Ask them how and
why they chose their current business. Was their
decision based on a macro-environmental factors?
On consumer trends? Their existing hobbies,
interest, and skills? Some lucky opportunity? Or
maybe all of the above?
THANK YOU!
MARY ANN C . ISANAN , M.M