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Written Communications?
A Warming-up Session
Indeed, why bother about good writing?
We should bother because…
Office
communications
reflect an agency’s
image, self-respect,
and concern for
quality
…and because
Much of the
communication in
the office are
written, in order to
provide a more
permanent record of
events
…also because
Each written
communication to a
client or a potential
customer provides an
opportunity to show the
very best in office
service, goodwill, and
helpfulness
Moreover…
A well-thought-out,
precisely expressed
communication
delivers a positive
impression on the
reader and
encourages
cooperation
It’s also because…
Written
communication
produces a tangible
reflection on paper…