Sie sind auf Seite 1von 24

ORGANISATION

DEVELOPMENT
ORGANISATION
 Organisation is a ‘social unit’ with some
specific purpose (s)
 “Organising” is a subject of the larger
activity of “managing”
 It is the process by which the structure of
of an organisation is created and
maintained
 All activities involving 2 or more persons
 Simple or complex depending on their purposes, size,
technology, or nature of activities
Characteristics of organisation
 Organisations have purposes (be they explicit
or implicit), it attracts people, acquire and use
the resources to achieve the objectives, use some
form of structure to divide (division of labour)
and coordinate activities, and rely on certain
positions/ people to lead or managing others
 Organisation being part of the society
affects and is affected by the changes in
society.
 It is essential to develop a perspective understanding
about organisations because human behaviour and
organisational behaviour are influenced by the people in
organisations and the specific characteristics in the
basic elements in the organisations and the way they
adapt themselves to the environment
ORGANISATION
DEVELOPMENT
 An organisation is a system consisting of
four interacting subsystems
STRUCTURE, TASK, TECHNOLOGY,
PEOPLE
 Organisation as a system can be changed
and developed to achieve its goals in the
best possible way
GOALS OF AN ORGANISATION
 The goals of an organisation, generally, are: survival,
stability, profitability, growth and service to society.
 From one organisation to another, the goal or goals
may differ depending upon at what stage of
development the organisation is
 An organisation can achieve its goal if it is able to
respond to changes within the external and internal
environment
ORGANISATIONAL
ENVIRONMENTS
External Environment
 The external environment is in terms of forces
in the social, political, economic and cultural
factors. Competition from similar organisations,
changing needs of the public, knowledge
explosion, rapid growth of technology- all
constitute threat to organisational effectiveness
INTERNAL ENVIRONMENT
 Organisation has also to take into cognizance its
internal environment which includes existing
structure, technology, needs and expectations of
its people, and the changing scenario of labour
force
 ORGANISATION DEVELOPMENT (OD)
is a planned approach to respond
effectively to changes in external and
internal environments
SCHOOLS OF THOUGHT
Essentially there are two schools of thought
in OD
1) Programme – Procedure School
2) System- Process School
PROGRAMME-PROCEDURE
SCHOOL
 It is older approach. According to it, OD is the
effective implementation of the organisation’s policies,
procedures and programmes. It is concerned with
personnel activities and contribute to the overall growth
and development of the organisation such as
recruitment, training, career development,
compensation, welfare and benefits, labour relations,
etc.
 Personnel development is primarily concerned with
OD activities
SYSTEM- PROCESS SCHOOL
 This school considers organisation development in the ‫ سياق‬context of both
its internal and external environment
 ‫ مؤيدين‬Proponents of this approach view organisation as a system which can
be changed and developed to best achieve its goals and objectives
 An ‫ ناشئ‬role for OD is a system based and focuses on total organisation
effectiveness and hence goes beyond the traditional personnel programme
 The emphasis is much more on work groups within and across departments
rather than individuals as such
 While personnel programmes demand ‫تطابق‬conformity for prescribed ‫محدد‬
policies and procedures, the system process school encourages openness and
‫تعاوني‬collaborative ways of solving problems so that the outcomes as
advantageous to both individuals and organisation.
( It is likely that the objectives of both the schools are contradictory ‫مختلف او‬
‫متناقض‬to some extent)
Differences between the two schools
 Programme Procedure System Process
Internal Internal and
external
Personnel oriented Department
Individual Group
Sectional ‫مقطعي‬ Holistic ‫كلي‬
Prescriptive ‫ توجيهي‬- ‫ موجه‬Open
System internal Interdisciplinary ‫متعدد‬
DEFINITION OF OD
 OD may be defined as a systematic, integrated and
planned approach ‫ اسلوب اومنهج‬to improve the
effectiveness of the enterprise
 It is designed to solve problems that adversely effect
the operational efficiency at all levels.
 It is based on scientific awareness of human behaviour
and organisation dynamics
 Being an organisation wide effort, it is directed towards
more participative management and integration of
individual goals and organisational goals
GOALS OF OD
 OD is intended to create an internal
environment of openness, trust, mutual
confidence and collaboration and to help the
members of the organisation to interact more
effectively in the pursuit ‫متابعة‬of organisational
goals. Thus the organisation is enabled to cope
effectively with external forces in the
environment.
OBJECTIVES OF OD
 1. Improved organisational performance
as measured by profitability, market
share, innovativeness etc.
 2. Better adaptability of the organisation
to its environment
 3. Willingness of the members to face
organisational problems and contribute
creative solutions to these problems
 4. Improvement in internal behaviour patterns
such as interpersonal relations, inter-group relations,
level of trust and support among role members,
understanding one’s own self and others, openness
and meaningful communication and involvement in planning for
organisational development.
CHARACTERISTIC FEATURES
OF OD
 In any OD effort the totality of the organisation
is to be taken into account.
 The approach should be holistic either for
identifying the need for change within or
for planning and implementing a change
 Until the intended change is absorbed‫ ينتشر‬in
the total system, optimal collaboration ‫تعاون امثل‬,
synergism ‫تأزر‬and efficiency cannot be obtained
Continued
 The intended changes in OD programmes may be
carried out at any of the sub-system level such as:
- organisational structure
- task accomplishment ‫انجاز المهمة‬
- work climate (inter personnel and
inter group relations, work values)
- methods of decision making and
problem solving
- technology
Benefits of planned effort
 The benefits of the planned effort to the
organisation are measured in terms of
improvements noticed in the performance
of the sub-system where the change has
been implemented, related sub-systems
that have an interface ‫ وسيط‬with the changed
sub-system, and the organisation as a
whole
Intended changes ‫التغيرات المقصوده‬
a) Intend changes in the organisational
structure should be initiated on the basis
of a study of the existing structure
especially the formal relationships, span
of control‫ نطاق السيطرة‬and functions performed by
each individual in the context of the others (macro level)
b) Another approach to OD is at micro level
ie. At the job level. Job related aspects such as
authority, responsibility, activities performed, overlapping ‫تداخل‬
roles etc, are considered for modification in keeping with
the attitudes, expectations of the role incumbents. ‫شاغلي الوظائف‬
Intended changed continued
 Research studies have shown that job attitudes and job satisfaction influence
performance
c) OD practitioners also aim at improving the
interpersonal climate. The work climate of
openness, trust and collaboration has positive
influence on performance, while the climate of suspicion, ‫الشك‬distrust and
hostility ‫عداء او خصومة‬result in low or mediocre ‫متوسط او عادي‬performance.
The climate should be supportive, proactive ‫استباقي‬and allow for opportunities
to be creative and original
d) Communication is the life of an organisation and effective communication is
basic to internal work climate
e) Decision making is another important area for OD intervention ‫تدخل‬
Salient issues‫ قضايا بارزة‬in OD
 1. The OD effort should begin at the top
level of the management and permeate ‫تتغلغل‬
organisation till it reaches the lower
levels.
2. The external consultant helps in
problem identification, problem solving
and implementing action plan without
creating dependency needs ‫احتياجات التبعية‬in the client
system. In other words, the external agent
helps the client to help himself so that the
latter develops ability to function independently.
3. Client is either a particular target group ‫فئة مستهدفة‬or the total
organisation
Continued
4. Change may occur in individual behaviour
or organisational behaviour.
5. Identifying the needed change depends
upon determining the nature and type of the problem within the
organisation
6. While the earlier approaches have concentrated in individual
changes, the
present trend emphasizes on the holistic approach of dealing
with group or teams.
7. Evaluating effectiveness of OD programmes is as important as
identifying the problem and the
appropriate intervention techniques
SUMMARY
OD Effort
 is a planned change

 involves the total system

 managed with total acceptance and


commitment of the top management
 is designed to improve organisational
effectiveness
 makes use of behavioural science knowledge
Summary- Contd
 is in terms of intervention at the task or
structure or technology or people level
 is an ongoing process and long term process

 relies primarily on experiential learning ‫يعتمد في‬


‫المقام االول علي التعلم التجريبي‬
 uses an action research intervention
mode ‫يستخدم طريقة تدخل البحث االجرائي‬

Das könnte Ihnen auch gefallen