ABSORBTION

STUDY
CELLULOSE WITHOUT MTMS COATING
VS
HYDROPHOBIC CELLULOSE WITH MTMS COATING
 HYDROPHOBIC CELLULOSE IN
PETROLEUM AND WATER
Without MTMS With MTMS
 HYDROPHOBIC CELLULOSE AFTER
SOAKED IN PETROLEUM AND WATER

Without MTMS With MTMS

 REMAINS OF PETROLEUM AND WATER

Without MTMS With MTMS

THE MTMS COATED SAMPLE LEFT IN PETROLEUM AND WATER
CELLULOSE WITHOUT MTMS COATING IN PETROLEUM AND WATER
RAW MATERIAL INDICATIVE COSTING
1 gram of Cellulose

MTMS 1 liter = USD 1.774.00

MTMS 1 ml = USD 0.00177
MTMS 250 ml = USD 0.4425
( 250 ml of MTMS for 100g cellulose )

MTMS for 1g cellulose : USD 0.00425 / MYR 0.02

NaOH for 1g cellulose: MYR 0.001
Sodium Chlorite for 1g cellulose: MYR 0.082
Buffer sol for 1g cellulose : MYR 0.002
Total cost for raw materials = USD 0.216
Mark Up 40 % : MYR 0.084

TOTAL : MYR 0.30 / USD 0.07 per gram

 B2B 4Ps Marketing Mix

PRODUCT PRICE PLACE PROMOTION

Eco friendly Indicative sample pad Price Malaysia Niche industries are
High Quality MYR 0.55/ 360mm 2 International market. professional buyers
Light USD 0.13 / 360mm 2
Vary in size and shape  Private Companies
 White in color.  Government agencies:
Sterile & fumigated
packing  Jabatan Laut Malaysia
 Jabatan Parit dan Saliran
 SYABAS
 CONCERNS FOR PRODUCT DEVELOPMENT

Ocean & Marine Life Protection Preservation of surrounding

nature and habitat
Safety at industrial work place
Care for society – Corporate
Cleaner and safer sea shores Social Responsibility CSR

Create Job opportunity Contribute to global

environmental efforts
Profitability for investors ROI
Product’s advantage of higher
Lower cost water processing absorption rate - cost saving
 COMMERCIALIZATION PLAN FOR HYDROPHOBIC CELLULOSE PADS
 PATTERN RIGHTS REGISTERATION - PROJECT IDEA
 IP FOR PRODUCT & METHODOLOGY
 LEGALITY & ROYALITY TERMS
 BUSINESS ANALYSIS & CURRENT MARKET OVERVIEW
 ONLINE MARKET TEST & DEMANDS
 ENGAGING BUSINESS & INDUSTRIAL PARTNERS
 INDENTIFYING SUPPLY CHAIN
 PRODUCT BRANDING
 PRODUCT PRICING
 PRODUCTION VOLUME FORECAST
 PRODUCT PROMOTIONS
 PRODUCT SPECIFICATION & APPLICATION BROCHER
 MARKET STRATEGY AND LOGISTICS
 HANDLING & SAFETY TRAININGS
PRODUCTION SCOPE
 Production Facilities & Equipment's
 Lab facility & Instruments
 Production Policy & Quality Policy
 Product Quality & Specifications Standards
 Product Safety – MSDS
 Raw Materials Storage Conditions
 Finish goods storage Conditions
 Product approval Standards
 Human Resource
 Utilities

Maintaining an interactive social
media presence via Facebook,
Twitter & Linkedln
Attending industry
networking events and
building buyer relationships
Sending out email newsletters
to potential clients
Personalized presentations to the
management staff of potential clients
Hosting informational webinars
via video conferencing software
Informational websites such as
Promotion blogs with language directed at
other businesses
Strategy
Online videos displaying product
Setting up booths at popular industry demonstrations
tradeshows ( Marine exhibitions )