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1
3D - CUBES2 3D
Unit of measure
* Footnote
Source: Source 2
3D - CUBES3 3D
Unit of measure
* Footnote
Source: Source 3
3D – CUTOUT 3D
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 4
3D - FORCES AT WORK
Unit of measure
New
entrant
Industry
Suppliers Buyers
competitors
Substitutes
* Footnote
Source: Source 5
3D - JOINT
Unit of measure
Text Text
Text Text
Text Text
Text Text
Text Text
* Footnote
Source: Source 6
3D - LEVEL SEPARATE 4
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Source 7
3D - LINEAR A 3D
Unit of measure
Text
Text
Text
* Footnote
Source: Source 8
3D - LINEAR B 3D
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 9
3D - LINEAR C 3D
Unit of measure
Text
Text
Text
* Footnote
Source: Source 10
3D - LINEAR D 3D
Unit of measure
Text
Text
Text
* Footnote
Source: Source 11
3D - LINEAR E 3D
Unit of measure
* Footnote
Source: Source 12
3D - LINEAR G 3D
Unit of measure
Text
Text
Text
* Footnote
Source: Source 13
3D - LINEAR I 3D
Unit of measure
Text Text
* Footnote
Source: Source 14
3D - LINEAR J 3D
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 15
3D - LINEAR N 3D
Unit of measure
* Footnote
Source: Source 16
3D - LINEAR P 3D
Unit of measure
Text
Text
Text
* Footnote
Source: Source 17
3D - LINEAR Q 3D
Unit of measure
Text Text
* Footnote
Source: Source 18
3D - LINEAR Q 3D
Unit of measure
Text Text
* Footnote
Source: Source 19
3D - LINEAR I 3D
Unit of measure
Text Text
* Footnote
Source: Source 20
3D - LINEAR J 3D
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 21
3D - LINEAR N 3D
Unit of measure
* Footnote
Source: Source 22
3D - LINEAR P 3D
Unit of measure
Text
Text
Text
* Footnote
Source: Source 23
3D - LINEAR Q 3D
Unit of measure
Text Text
* Footnote
Source: Source 24
3D - LINEAR Q 3D
Unit of measure
Text Text
* Footnote
Source: Source 25
3D - LINKS 3
Unit of measure
Plan Support
Implement
* Footnote
Source: Source 26
3D - PERSPECTIVE 3D
Unit of measure
* Footnote
Source: Source 27
3D - PROPELLER 3D
Unit of measure
* Footnote
Source: Source 28
3D - RINGS 3D
Unit of measure
* Footnote
Source: Source 29
3D - SCALE
Unit of measure
Text
Text
* Footnote
Source: Source 30
3D - SCALES
Unit of measure
Text
Text
* Footnote
Source: Source 31
3D - SIZES IN
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 32
3D - SPIRAL1 3D
Unit of measure
* Footnote
Source: Source 33
3D - SPIRAL2 3D
Unit of measure
Brakes
Spiral
* Footnote
Source: Source Tube in tube 34
3D - SPOTLIGHT
Unit of measure
Text Text
Text Text
* Footnote
Source: Source 35
3D - STAIRCASE
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 36
3D - STARS 3D
Unit of measure
* Footnote
Source: Source 37
3D - WIRE CUBES
Unit of measure
Text
Text
* Footnote
Source: Source 38
FILTERS - ARROWS
Unit of measure
Text
Text Text
Text
Text Text
Text
* Footnote
Source: Source 39
FILTERS - LEVEL 1
Unit of measure
Text
* Footnote
Source: Source 40
FILTERS - LEVEL 2
Unit of measure
Text
Text
* Footnote
Source: Source 41
FILTERS - LEVEL 3
Unit of measure
Text
Text
Text
* Footnote
Source: Source 42
FILTERS - LEVEL 4
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Source 43
FILTERS - LEVEL 5
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 44
FILTERS - LEVEL 6
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 45
FLOW BASIC - FLOW 2
Unit of measure
Header Header
Text Text
* Footnote
Source: Source 46
FLOW BASIC - FLOW 2 TITLE
Unit of measure
Header Header
* Footnote
Source: Source 47
FLOW BASIC - FLOW 3
Unit of measure
* Footnote
Source: Source 48
FLOW BASIC - FLOW 3 TITLE
Unit of measure
* Footnote
Source: Source 49
FLOW BASIC - FLOW 4
Unit of measure
* Footnote
Source: Source 50
FLOW BASIC - FLOW 4 TITLE
Unit of measure
* Footnote
Source: Source 51
FLOW BASIC - FLOW 5
Unit of measure
* Footnote
Source: Source 52
FLOW BASIC - FLOW 5 TITLE
Unit of measure
* Footnote
Source: Source 53
FLOW BASIC - FLOW 6
Unit of measure
* Footnote
Source: Source 54
FLOW BASIC - FLOW 6 TITLE
Unit of measure
* Footnote
Source: Source 55
FLOW CIRCLE - BLADES
Unit of measure
Text
Text
Text Text
* Footnote
Source: Source 56
FLOW CIRCLE - BOX
Unit of measure
Text Text
Text Text
* Footnote
Source: Source 57
FLOW CIRCLE - BOX
Unit of measure
Text Text
Text Text
* Footnote
Source: Source 58
FLOW CIRCLE - CYCLE 1
Unit of measure
Text
Text
Text
* Footnote
Source: Source 59
FLOW CIRCLE - CYCLE 2
Unit of measure
Text Text
* Footnote
Source: Source 60
FLOW CIRCLE - CYCLE 3
Unit of measure
Text
Text
Text
* Footnote
Source: Source 61
FLOW CIRCLE - CYCLE 5
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 62
FLOW CIRCLE - CYCLE 6
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 63
FLOW CIRCLE - CYCLE 7
Unit of measure
Text Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 64
FLOW CIRCLE - CYCLE 8
Unit of measure
Text Text
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 65
FLOW CIRCLE - INCOMING
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 66
FLOW CIRCLE - RIBBON
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 67
FLOW CIRCLE - RING
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 68
FLOW CIRCLE - UPON 2
Unit of measure
Text
Text
* Footnote
Source: Source 69
FLOW OTHER - CONTINUOUS
Unit of measure
Text Text
Text Text
Text
Text Text Text
* Footnote
Source: Source 70
FLOW OTHER - CUTOUT
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 71
FLOW OTHER - LINEAR A
Unit of measure
Text
Text
Text
* Footnote
Source: Source 72
FLOW OTHER - LINEAR B
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 73
FLOW OTHER - LINEAR C
Unit of measure
Text
Text
Text
* Footnote
Source: Source 74
FLOW OTHER - LINEAR D
Unit of measure
Text
Text
Text
* Footnote
Source: Source 75
FLOW OTHER - LINEAR E
Unit of measure
* Footnote
Source: Source 76
FLOW OTHER - LINEAR F
Unit of measure
Text
Text
Text
* Footnote
Source: Source 77
FLOW OTHER - LINEAR G
Unit of measure
Text
Text
Text
* Footnote
Source: Source 78
FLOW OTHER - LINEAR H
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 79
FLOW OTHER - LINEAR I
Unit of measure
Text Text
* Footnote
Source: Source 80
FLOW OTHER - LINEAR J
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 81
FLOW OTHER - LINEAR K
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 82
FLOW OTHER - LINEAR N
Unit of measure
* Footnote
Source: Source 83
FLOW OTHER - LINEAR P
Unit of measure
Text
Text
Text
* Footnote
Source: Source 84
FLOW OTHER - LINEAR Q
Unit of measure
Text Text
* Footnote
Source: Source 85
FLOW OTHER - PROPELLER
Unit of measure
* Footnote
Source: Source 86
FLOW OTHER - STEP 5
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 87
FORCES - 2 ON 1
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Source 88
FORCES - AGAINST
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 89
FORCES - AT WORK
Unit of measure
Text
Text
* Footnote
Source: Source 90
FORCES - COUPLED HORIZ
Unit of measure
Text Text
* Footnote
Source: Source 91
FORCES - COUPLED VERT
Unit of measure
Text
Text
* Footnote
Source: Source 92
FORCES - FOCUSED
Unit of measure
Text Text
Text Text
* Footnote
Source: Source 93
FORCES - FORCES AT WORK
Unit of measure
New
entrant
Industry
Suppliers Buyers
competitors
Substitutes
* Footnote
Source: Source 94
FORCES - PARALLEL
Unit of measure
Text
Text
Text
* Footnote
Source: Source 95
FORCES - SPLIT
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 96
FORCES - SURROUND
Unit of measure
Text
* Footnote
Source: Source 97
FORCES - TWISTED
Unit of measure
Text
Text
* Footnote
Source: Source 98
FORCES - UP & AWAY
Unit of measure
Text Text
* Footnote
Source: Source 99
FORCES - UP & DOWN
Unit of measure
Text
Text
* Footnote
Source: Source 100
FRAMEWORKS - 2S-5S
Unit of measure
The people in the
organization, considered
in terms of corporate
demographics, not individual
The processes and personalities
procedures through The way
which things get done managers
Staff collectively
A coherent set from day to day
behave with
of actions aimed Systems Style respect to use
at gaining a of time,
sustainable Strategy Skills attention,
advantage and symbolic
over competition Capabilities actions
Shared
possessed by Structure
the organization Values
as a whole as Those ideas of what
distinct from the is right and desirable
The organization chart
individuals. (in corporate and/or
and accompanying
Some companies individual behavior)
baggage that show
perform which are typical of the
who reports to whom
extraordinary organization and
and how tasks are
feats with common to most of its
both divided up and
ordinary people members
integrated
* Footnote
Source: Source 101
FRAMEWORKS - 3CS TRIANGLE
Unit of measure
Customer
Distributors
Clients Competitors
Suppliers
* Footnote
Source: Source 102
FRAMEWORKS - 3S-4S
Unit of measure
High
Competitive position
Medium
Low
Product/market attractiveness
* Footnote
Source: Source 105
FRAMEWORKS - CHANGE BOARD
Unit of measure
Commitment Capability
Change
vision Individual Enabling
Conviction Courage
activity devices
Chief
Executive
Leadership
groups
Down the
line
External
constitution
* Footnote
Source: Source 106
FRAMEWORKS - DELTA P
Unit of measure
• Accurate measurement • Flow of 2-way communications
of action and results • People’s understanding, belief
• Clear accountabilities and contribution to act on vision
• Early wins and action plans
Problem
• Action plans sufficient to Solving
People
achieve goals Process
Development • Client managers
• Agreement on objectives (particularly middle
by line management management) have
• Management of high- skill to lead program
involvement process implementation
• Change in actual
behavior
* Footnote
Source: Source 107
FRAMEWORKS - MACS
Unit of measure
• Industry attractiveness
• Competitive position
• Restructuring/rationalization opportunities
valuation
differences
* Footnote
Source: Source 108
FRAMEWORKS - MANUFACTURING STRATEGY
Unit of measure
Business Strategy
Manufacturing Strategy
Configuration Research
Systems Focus
Organization Labor
Policy
Make
vs.
Process Buy Product
Design Design
* Footnote
Source: Source 109
FRAMEWORKS - PENTAGON
Unit of measure
2 5
Restructuring
framework
3 4
* Footnote
Source: Source 110
FRAMEWORKS - PRICE BENEFIT
Unit of measure
Benefit
Competitive
advantage
Competitive
disadvantage
Price
* Footnote
Source: Source 111
FRAMEWORKS - SMILE CHART
Unit of measure
4 6
Redesign Assess change
pivotal jobs 5 readiness
Design the skill
building process
* Footnote
Source: Source 112
FRAMEWORKS - STRAT GAMEBOARD
Unit of measure
3.
Create and
pursue a unique
2. advantage 4.
Resegment the Exploit unique
market to create a advantage
niche 1. industrywide
When to
Do more and
compete
better of the
same
* Footnote
Source: Source 113
FRAMEWORKS - STRAT MANAGE
Unit of measure
Stage 4
Stage 3
Stage 2
Stage 1
Value system
* Footnote
Source: Source 114
FRAMEWORKS - TREE PRODUCTIVITY
Unit of measure
Selling margin
Contribution
Effectiveness Sales
Contribution Available
selling time Selling rate
Sales
Available selling time
Productivity
Contribution Utilization
Total selling costs Available selling time
Total sales time
Support intensity
Support costs
Total selling costs
* Footnote
Source: Source 115
FRAMEWORKS - VALUE CREATION
Unit of measure
Improve core
Redeploy
business
assets
performance
Maximize
shareholder
value
* Footnote
Source: Source 116
FRAMEWORKS - VALUE SOURCES
Unit of measure
Industry restructure
Corporate
center skills Internal controller
Shared resources
Linkages
between Transfer of capability
business units Vertical integration
Client’s relative
ability to extract
value
Differences in tax position
Real
Existence of non-cases objectives
Financial
ownership fit Inefficiencies in financial markets
Perceived
Difference in valuation technique
* Footnote
Source: Source 117
GANTT - GANTT10
Unit of measure
<##>
Header <##> <##> <##> <##> <##> <##> <##> <##> <##> <##>
Text
* Footnote
Source: Source 118
GANTT - GANTT10
Unit of measure
<##>
Header <##> <##> <##> <##> <##> <##> <##> <##> <##> <##>
Text
* Footnote
Source: Source 119
HIERARCHIES - LEFT TO RIGHT
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Source 120
HIERARCHIES - STUDY OBJECTIVE
Unit of measure
Text
Sub-objectives
Text Text Text Text
Process objectives
Text
* Footnote
Source: Source 121
HIERARCHIES - TOP DOWN
Unit of measure
Text
Text
* Footnote
Source: Source 122
LEVERAGE - SCALE
Unit of measure
Text
Text
* Footnote
Source: Source 123
LEVERAGE - SCALES
Unit of measure
Text
Text
* Footnote
Source: Source 124
MAPS - CITIES
Unit of measure
800 km
800 miles
Murmansk
St. Petersburg
Moscow
Nizhny Novgorod
Russia Petropavlovsk-
Kamchatskiy
Perm Yakutsk
Saratov Samara
Volgograd
Omsk
Novosibirsk
Irkutsk
Vladivostok
* Footnote
Source: Source 125
MAPS - EUROPE
Unit of measure
Reykjavik ICELAND
Norwegian Sea
FINLAND
SWEDEN
Helsinki
Oslo
Tallinn
Stockholm ESTON
IA
Moscow
North Sea
Riga LATVIA
RUSSIA
LITHUANIA
IRELAND Dublin Copenhagen
DENMARK Vilnius
Minsk
NETHERLANDS
U.K.
London BYELARUS
Amsterdam Berlin Warsaw
Brussels GERMANY
Kiev
BELGIUM POLAND
Prague UKRAINE Caspian Sea
LUX Luxembourg
Paris CZECH
SLOVAKIA
Bratislava MOLDOVA
Vienna
Chisinau
Budapest
Bern AUSTRIA
FRANCE SWITZERLAND HUNGARY
ROMANIA
Lubliana GEORGIA
Zagreb Tiflis AZERBAIJAN
Bucharest Black Sea
BOSNIA Belgrade Erevan
SLOVENIA Sarajevo ARMENIA
MONACO SERBI BULGARIA
ITALY GROATIA A
PORTUGAL CORSICA MONTENEGRO Sofia
Rome
Madrid MACEDONIA Skopje Ankara IRAN
Lisbon Tirana
SPAIN TURKEY
SARDINIA
GREECE
ALBANIA
Athens SYRIA
Bagdad
Nicosia
Ionian Sea CYPRUS
Valletta Damascus
Beirut
MALTA IRAQ
LEBANON
North West
Far East
Northen
Center
Volgo-Vyatskiy
Central Black West Siberia
Earth
Povolzhie
Urals East Siberia
Northern
Caucasus
* Footnote
Source: Source 127
MAPS - OBLASTI
Unit of measure
* Footnote
Source: Source 128
MAPS - RUSSIA
Unit of measure
* Footnote
Source: Source 129
MAPS - USSR
Unit of measure
800 km
800 miles
Latvia Murmansk
Estonia
Kaliningrad
Lithuania
St. Petersburg
Belarus
Moldova Moscow
Ukraine
Nizhny Novgorod
Petropavlovsk-
Russia Kamchatskiy
Perm Yakutsk
Saratov Samara
Volgograd
Georgia
Omsk
Armenia
Novosibirsk
Azerbaijan Kazakhstan
Irkutsk
Uzbekistan
Turkmenistan Vladivostok
Kyrgystan
Tajikistan
* Footnote
Source: Source 130
MAPS - WORLD
Unit of measure
* Footnote
Source: Source 131
MATRIX - 2X2
Unit of measure
Text Text
Text
Text
Text Text
Text
Text Text
Text
* Footnote
Source: Source 132
MATRIX - 2X2 CUBED
Unit of measure
Text Text
Text
Text Text
Text
Text Text
* Footnote
Source: Source 133
MATRIX - 2X2 EXTENDED
Unit of measure
Text
Text Text
Text
Text
Text Text
Text
* Footnote
Source: Source 134
MATRIX - 2X2 TOWER
Unit of measure
* Footnote
Source: Source 135
MATRIX - 3X3
Unit of measure
Text
Text Text Text
Text
Text
Text
* Footnote
Source: Source 136
MATRIX - 3X3 EXTENDED
Unit of measure
Text
Text Text Text
Text
* Footnote
Source: Source 137
OBSTACLES - DIFFRACTION
Unit of measure
Text
Text
* Footnote
Source: Source 138
OBSTACLES - FLOW DOWN
Unit of measure
Text
Text
Text
* Footnote
Source: Source 139
OBSTACLES - PASS THROUGH
Unit of measure
Text Text
* Footnote
Source: Source 140
OTHER - 4 BOX 3D
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Source 141
OTHER - BOUNCE
Unit of measure
Text
* Footnote
Source: Source 142
OTHER - CUBE WITH CIRCLES
Unit of measure
Text Text
* Footnote
Source: Source 143
OTHER - LINKS 3
Unit of measure
* Footnote
Source: Source 144
OTHER - PUZZLE
Unit of measure
PURPOSE CONTENT
LAYOUT
STYLE CONTACT
* Footnote
Source: Source 145
OTHER - SEESAW
Unit of measure
Text
Text
* Footnote
Source: Source 146
PROCESSES - DECISIONS
Unit of measure
Text
Text
Text
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 147
LOOPS
Unit of measure
* Footnote
Source: Source 148
PROCESSES - ROLLERS
Unit of measure
Text
Text
Text
* Footnote
Source: Source 149
PROCESSES - WAY THRU
Unit of measure
Text
Text
* Footnote
Source: Source 150
PYRAMIDS - LEVEL 03
Unit of measure
Text
Text
Text
* Footnote
Source: Source 151
PYRAMIDS - LEVEL 04
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Source 152
PYRAMIDS - LEVEL 09
Unit of measure
Text
Text
Text
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 153
PYRAMIDS - LEVEL 10
Unit of measure
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 154
PYRAMIDS - LEVEL INVERTED 02
Unit of measure
Text
Text
* Footnote
Source: Source 155
PYRAMIDS - LEVEL INVERTED 03
Unit of measure
Text
Text
Text
* Footnote
Source: Source 156
PYRAMIDS - LEVEL INVERTED 04
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Source 157
PYRAMIDS - LEVEL INVERTED 09
Unit of measure
Text
Text
Text
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 158
SEGMENTS - 2 AROUND
Unit of measure
Text
Text
* Footnote
Source: Source 159
SEGMENTS - 4 IN 1 SQUARE
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 160
SEGMENTS - 4 IN 1 TRI
Unit of measure
Text
Text
Text Text
* Footnote
Source: Source 161
SEGMENTS - CROSS SECTION
Unit of measure
Text Text
* Footnote
Source: Source 162
SEGMENTS - HONEYCOMB
Unit of measure
Text
Text Text
Text
Text Text
Text
* Footnote
Source: Source 163
SEGMENTS - JOINT
Unit of measure
Text Text
Text Text
Text Text
Text Text
Text Text
* Footnote
Source: Source 164
SEGMENTS - PYRAMID
Unit of measure
Text Text
Text
* Footnote
Source: Source 165
SEGMENTS - SIZES IN
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 166
SEGMENTS - SPOTLIGHT
Unit of measure
Text Text
Text Text
* Footnote
Source: Source 167
VENN - VENN 2
Unit of measure
Text Text
* Footnote
Source: Source 168
VENN - VENN 3
Unit of measure
Text Text
Text
* Footnote
Source: Source 169
DATA DRIVEN
170
AREA
Unit of measure
350
300
250
Label 1
200
150
Label 2
100
50
Label 3
0
1996 1997 1998 1999 2000 2001
* Footnote
Source: Source 171
BAR
Unit of measure
Label 1 50
Label 2 40
Label 3 30
Label 4 20
Label 5 10
* Footnote
Source: Source 172
BAR 2
Unit of measure
Title Title
Unit of measure Unit of measure
Label 1 50 Label 1 50
Label 2 40 Label 2 40
Label 3 30 Label 3 30
Label 4 20 Label 4 20
Label 5 10 Label 5 10
* Footnote
Source: Source 173
BAR BUTTED
Unit of measure
40
Label 1 50
55
30
Label 2 40
50
20
Label 3 30
45
10
Label 4 25
30
5
Label 5 15
25
* Footnote
Source: Source 174
BAR STACKED
Unit of measure
Label 1 50 23 43 000
Label 2 40 25 23 000
Label 3 30 45 23 000
Label 4 20 65 23 000
Label 5 10 96 23 000
* Footnote
Source: Source 175
BAR STACKED 100%
Unit of measure
Label 1 45 90 50 000
Label 2 20 80 40 000
Label 3 30 70 30 000
Label 4 40 60 20 000
Label 5 50 50 10 000
* Footnote
Source: Source 176
BUBBLE
Unit of measure
Title
Unit of measure
700
600 Label 5
500 Label 6
Label 4
400
300 Label 3
Label 2
200
Label 1
100
0
0 50 100 150 200 250
Title
Unit of measure
* Footnote
Source: Source 177
COLUMN
Unit of measure
60
50
40
30
20
* Footnote
Source: Source 178
COLUMN 2
Unit of measure
Title Title
Unit of measure Unit of measure
76 76
67 67
45 45
30 30
20 20
Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5
* Footnote
Source: Source 179
COLUMN BUTTED
Unit of measure
80
70 70
60 60 60
50 50 50
40 40 40
30 30
20
* Footnote
Source: Source 180
COLUMN STACKED
Unit of measure
000
000 30
25
000
50
000 20
000 40
20
30
Series 20 20
20 20
Series 20 20
20
Series 20 60
50
40
30
Series 20
* Footnote
Source: Source 181
COLUMN STACKED 100%
Unit of measure
15 10 10 10
Series 20
10 10
15 20
Series 20 20
40 20
35
Series 30
60
50
35 40
Series 30
* Footnote
Source: Source 182
COMBO PIE SEGMENT COLUMN
Unit of measure
Title Title
Unit of measure Unit of measure
Label 5 100% = 000
10
30 Series
Label 4
10
45 Label 1
30 Series
Label 3 15
20 Series
20
20 Series
Label 2
Label 1
* Footnote
Source: Source 183
COST CURVE
Unit of measure
Title
Unit of measure
300
Label 5
250
Label 4
200
150
100
Label 3
50
Label 2
Label 1
0
0 50 100 150 200
Title
Unit of measure
* Footnote
Source: Source 184
DUAL COLUMN LINE
Unit of measure
Title Title
Unit of measure Unit of measure
200 1,000
176
180 900
160 150 800
140 700
120 600
100
100 500
85
80 70 400
60 300
45
40 30 200
20 10 100
0 0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 185
DUAL LINE
Unit of measure
Title Title
Unit of measure Unit of measure
200 1,000
180 900
160 800
140 700
120 600
100 500
80 400
60 300
40 200
20 100
0 0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 186
LINE
Unit of measure
600
Label 1
500
400
Label 2
300
Label 3
200
Label 4
100
0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 187
PIE
Unit of measure
Label 5
10
Label 4
10
45 Label 1
Label 3 15
20
Label 2
* Footnote
Source: Source 188
PIE 2
Unit of measure
Title Title
Unit of measure Unit of measure
Label 5 Label 5
10 10
Label 4 Label 4
10 10
45 Label 1 45 Label 1
Label 3 15 Label 3 15
20 20
Label 2 Label 2
* Footnote
Source: Source 189
RANGE HIGH LOW
Unit of measure
250
200
150
100
50
0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 190
SCATTER X & Y
Unit of measure
300
250
200
150
100
50
0
0 50 100 150 200
* Footnote
Source: Source 191
WATERFALL BAR
Unit of measure
Label 1 50
Label 2 25
Label 3 45
Label 4 65
Label 5 185
* Footnote
Source: Source 192
WATERFALL COLUMN
Unit of measure
80
20
20
20
20
* Footnote
Source: Source 193
NAMED
OBJECTS
194
ARROWS
Unit of measure
* Footnote
Source: Source 195
DISCLAIMERS CLIENT
Unit of measure
This report is solely for the use of client personnel. No part of it may be
* Footnote circulated, quoted, or reproduced for distribution outside the client
Source: Source organization without prior written approval from McKinsey & Company. 196
DISCLAIMERS INTERNAL
Unit of measure
This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
* Footnote This material was used by McKinsey & Company during an oral
Source: Source presentation; it is not a complete record of the discussion. 198
LEGENDS Legend
Unit of measure Legend
Legend
* Footnote
Source: Source 199
MCKINSEY LOGO
Unit of measure
* Footnote
Source: Source 200
MISC
Unit of measure
–
* Footnote
Source: Source 201
MOONS Legend
Unit of measure Legend
Legend
Low
Medium
High
Low
Medium
High
* Footnote
Source: Source 202
STICKER STICKER
Unit of measure
ILLUSTRATIVE
CONFIDENTIAL
PRELIMINARY
DRAFT
ESTIMATE
EXAMPLE
FOR DISCUSSION ONLY
FOR DISCUSSION
* Footnote
Source: Source 203
STICKER OTHER
Unit of measure
PRELIMINARY TO BE COMPLETED
DISCUSSION DRAFT DRAFT
BACKUP
DISGUISED PRELIMINARY
ESTIMATE HYPOTHESIS
DRAFT FOR DISCUSSION
CONFIDENTIAL STRAW MAN
SAMPLE DISCUSSION DRAFT
REVISED
CONCEPTUAL DISGUISED
CLIENT EXAMPLE
PROPOSED
ROUGH ESTIMATE
* Footnote
Source: Source 204