NEEDS ASSESSMENT

SURVEY FOR SENIOR

CITIZENS IN GOA

Group 8 in association with

• Registered charitable trust – Promoting
mental health

• Founded – Ms. Theresa Trinidad

(Founder Trustee)

• Dr. Peter Castelino – Managing Trustee

• Ms. Aarti Sinha – Our Mentor

 PROGRAMS/ SERVICES

 Memory Clinic
 Senior Therapy Center
 Counseling
 Physiotherapy Services
 Community Programs
 SCOPE

• Helping the elderly to feel more connected and less isolated through regular social and
interactive activities

• Providing assessment and treatment opportunities for seniors facing memory problems

• Providing various platforms for them to exercise and maintain their cognitive, emotional and
physical abilities

• Motivating and inspiring them to find and sustain their self-worth and confidence.

• Reducing caregiver burden through various support services

OBJECTIVES
• To prepare a questionnaire to capture qualitative
data for senior citizens of Goa which in turn would
help us realize and understand the needs of the
target population

• To spread awareness for “COOJ” and highlight the

programs which are currently being offered by them
for senior citizens

• To help the organization design better programs as

per the needs of senior citizens so that they offer
the right services
 TIMELINE

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
 INTERVIEW GUIDE
A detailed questionnaire that captures details such as:

• personal details

• living circumstances - family information and daily schedule

• financial support and independence

• medical ailments and complications

• behavioral aspects like emotional support, quality of life

• willingness to be a part of COOJ

GEOGRAPHICAL
COVERAGE
DATA ENTRY
 ANALYSIS

Gender Wise Age Wise

25%
33%
45%
67% 30%

FEMALE MALE Responses from the 55-70 70-80 80-90

Survey
60
40
20
0
Willing to attend COOJ Not Interested
 WORK DONE

Provided analysis based on the data

Target achieved in terms of number
to help COOJ prepare better elderly
of interviews conducted
care programs

Provided suggestions and solutions

Listed out prominent reasons for
to manage and overcome the specific
people not willing to join the
reasons for unwillingness to join
organization
found during survey

Proposed plan & implementation for

Digital marketing and spreading
awareness
FACEBOOK POSTS
INFOGRAPHICS
 LIMITATIONS

• Language barrier
• Stigma attached to sharing personal details - specifically disease related and
due to family pressure
• Stigma attached to the term “mental health”
• Time limitation (9 am to 1 pm) - Thursdays
• Non-receptive people
• Disabilities of Seniors – hearing and speech problems
• Misconception that we were sales personnel/imposters
• Delayed and incomplete follow-ups  A lag of almost 2 months
 KEY INSIGHTS

Sensitization with respect to neglect felt by

We had three conversions through our
elderly people, as a result of which they
approach who had expressed willingness to
long for an opportunity to
join/volunteer at COOJ
converse/engage with others

Some people are unaware about medical Due to past experiences where they have
conditions they suffer from, while some are invested and not gotten any return, they
aware but deny when asked have trust issues

We tried to find KOL doctors who could play

an important role in influencing the patient The entire assessment helped provide COOJ
and family members to join such with specific needs of the society and thus
organizations develop better programs
 LEARNING
& EXPERIENCE
A sense of fulfillment to interact with seniors
who longed for company and the realization
of how much our own elders long for our
company

Nostalgia about times spent with our

grandparents/elderly relatives who are no
more with us/away from us

Regret for not being able to give our elders

enough time and reciprocate the love and
attention we have received from them in our
childhood