ticksa

ECO
Next-Gen Digital Eco System by
ticksa

Infos, Competition &

Integration Scenarios

06.08.2018

Marc Bender | CEO | +43 676 9313001

Business opportunities in insurance world

NEW BUSINESS OPPORTUNITIES

Ecosystems
shall add value to
the customer and
keep the customer
engaged with the
insurance

DEFENSIVE PARTNER SELL CROSS-SELL FS PARTNER NON-FS

Implementation Set up Introduction new use new data OFFERs PARTNERS
minimum req. partnerships services from own platform Offer products OFFERs
to better cross from other FS on offer non-FS
sell own products own platform products on own
“MINIMUM “UTILITY platform
(FULL
COMPLIANT” PROVIDER” AGGREGATOR / OWN ECOSYSTEM ECOSYSTEM)

Being compliant only will bring

the costs but not the benefits
2
Ticksa can ensure access to the whole EU market

STAGE I STAGE II STAGE III

• Insurance Situation • Insurance can get access

• Limited client base to the whole market and
SHORT • Limited product offerings gain new clients
DESCRIPTION (only own products)

How to
monetize the
scale?
CLIENT
BASE

Online client base Online client base with

always limited only to no limitation and
own insurance access to the whole
customers EU market
3
Ecosystem – How to leverage the client scale?
E
CLIENT BASE PROVIDERS
C DIGITAL ECOSYSTEM

O Credit card Loan Savings

Own
products

3rd party
financial
products
Insurance Investment Real estate

3rd party
non-
financial
Travel Retail products
Prospective clients
Existing
gained by Ecosysttem /
clients
own market place

INCREASED MORE
NEW REVENUE CROSS-SELLING ENHANCED
CUTOMER TOUCHPOINTS
STREAMS OPTIONS CUSTOMER BASE
LOYALTY WITH CLIENTS

4
Introduction of Ticksa, the provider of the ecosystem
platform
BASIC INFORMATION
WHAT IS
ECO
ECO is a social e-commerce platform

Founded in 2015
leverages social media to increase customer base

Located in Vienna (AT),

its digital ecosystem enhances customer loyalty
Penza (RU), Tel Aviv

Co-founders:
Marc Bender digital innovation within a quick time-to-market
Michah Himmelman
Thomas Eder
enables cross-selling with partners
Named one of the top 5
Austrian startups in 2016, by
EU-Startups
stand-alone, cloud-based solution with easy integration

5
5
Possible use case – Existing client & Non-client
Daniel receives
notification in
ecosystem or via
email from ECO about
a special offer for He purchases the He registers on the
Daniel buys airplane booking.com voucher and shares ECO platform and
tickets to Vienna with voucher the offer on purchases the
his credit card Facebook voucher
1 Your ECO
environment platform

ECO
platform

Insurance analyses He is redirected to the Daniel’s friend, Jan The insurance can
client data / platform, where he (non-client) is also now offer Jan
transaction history sees the offer joining the holiday target products
and clicks on the
offer

1. EXISTING 2. NON-CLIENT
CLIENT
6
6
 Ecosystem Collaboration Models
HOW DOES IT WORK E CLOSED MODEL
Ownership • Insurance selects and manages 3rd
Definition of Terms
& Conditions

Revenues
C •

•
party providers as partners
Digital ecosystem is accessible only
to partners of the insurance
3rd party providers need to sign a

O
Insurance DIGITAL ECOSYSTEM partnership contract with the
insurance
Any 3rd
Partnership Only
party Revenues
contracts partners
provider
OPEN MODEL
• Insurance defines terms and
conditions
• Digital ecosystem is accessible by
all 3rd party providers
• 3rd party providers do not need a
3rd PARTY PROVIDERS
separate contract

Closed collaboration model Open collaboration model

7
PSD 2 - Unlocking opportunities - 7
 ECO Features
• Cloud-based solution
Integration & • Multi-lingual, multi-currency, KYC compliant e-wallet,
Access international VAT compliant and invoicing functionality
• Existing API for integration with back-end processes

• Powerful product catalogue designed for conditional cross-

Own & Third-party selling, and up-selling insurance products
Offers • Built-in marketing tools for customer communication and social
media campaigning

• Revenue-sharing functionality in real-time with 3rd party

Payment and providers and recommending users
Revenues • Purchases using e-wallet or account (SEPA)
• Dashboard and reporting functionality

• Gamification and incentives to create touchpoints

Benefits &
• Affiliate marketing for win-win with users
Incentives
• Cash-out from e-wallet possible via account (SEPA)

8
PSD 2 - Unlocking opportunities - 8
 High-level business impact analysis
BENEFITS COSTS
Cross-selling based on user Integration
Interface configuration
profile costs1
New
Discounts / additional offers
retail Marketing
for your customers
clients
Recommendation by existing
License fee Platform
clients
New usage
Cash-out only possible via a retail/ fees
Operational fee and support
account of your ecosystem corporate
clients
Cross-selling of own
New Product development
products Operating
revenue
Commissions from 3rd party costs
streams Partnership management
products

Enhanced touchpoints to solution implementation + Pre-

existing/ new clients Lower running costs requisite
churn
Increased loyalty of rate
customers
9
1) The integration of ECO does not build on legacy systems 9
 Development approach

• Identify most
profitable revenue
streams
Platform launch
• Faster trust and • Increase number of
build community monetization
• Support power opportunities
• Identify and sellers • Optimize business
enhance hot spots • Develop ecosystem model
• Grow user base with of value-added
• Develop proof of
existing customers services
concept with 3F1
• Increase number of • Increase user base
• Solve the chicken-
partners and offers and product range
and-egg problem –
attract suppliers
• Validate business
and iterate if needed

INCREASE LOYALTY & OPTIMIZE & AUTOMATE

LEARN & ADAPT & BOOST CUSTOMER &
REVENUE STREAMS / PERSONALIZED
EVALUATE PARTNER BASE
GET NEW CLIENTS OFFERING
1) 3F = Friends, Family, and Fools
10
 The ECO System with
one view Voucher &
Afiliate
E-Wallet & Product
Management
Payment Catalogue
Interfaces
Features Email Features
Content
Notification
Management
System

Geo Gamification
Fencing

Billing &
Social Media Revenue Share
Interface
Digital Eco System
by Ticksa

Attract Personalisation &

Prospect Context Based
Clients

Increase Touch VIP &

Insurance Points private Customer
Key Benefits offers
Increase
Revenue &
Kickbacks
Sales

Partner Hold
IT Simplified Cash
Engagement Social
Integration
Network
Time-to-Market
Infusion Gami-
fication

Unique Selling Points

11
Competitor Analysis

12
 Integration
Integration example of ECO

Integration API and Topics

SSO - Single Sign On with existing web site; With this integration, a user logs in with a single ID and password and gains access
to the regular web site without using different usernames or passwords. This can be accomplished either using the Lightweight
Directory Access Protocol (LDAP) and stored LDAP databases on (directory) servers when Ticksa is on a different domain name. A
simple version can be achieved using cookies when the sites share a common DNS parent domain. Our platform typically runs on
AWS servers and there are many possibilities to implement SSO through existing 3rd party services e.g. OneLogin

Payment Integration - Currently Ticksa uses Lemonway payment services to offer credit/debit card transactions as well as e-wallet
functionality. It is possible to implement another payment gateway to implement a different set of API.

API integration - Ticksa manages backward compatible and secure HTTP APIs that enable interfacing to the platform through a set
of programmatic function calls that enable to perform activities such as adding, editing, channels, contents and users. This can be
used for setting limits and shutting down items on target values.

Dashboard integration - Access through APIs for the purpose of monitoring in real time Ticksa user activities. e.g. monitoring the
number of times an item was purchased and by whom.

Graphic and UX integration - The platform offers an easy way to incorporate the graphic entities such as Content Cards in other 13
web sites through HTML5 scripts that can be exported. Ticksa also enables easy modification of the HTML5 CSS template.
 Thank you for your attention

www.ticksa.net | marc.bender@ticksa.com | +43 676

9313001