ACTIVITY

Think of any object, place,

person or an event and
share to your classmates
some information about it
for one minute.
Communication
to ask for,
provide or obtain
information
1. Informative
Communication/Speech
• -a speech designed to convey
knowledge and understanding
• an informative speech relies less
on pathos and more on
communicating information.
• GOAL : to teach an
audience something using
objective factual
information
TYPES OF INFORMATIVE
SPEECH

•Descriptive
•Explanatory
•Demonstrative
•Definitional
TYPES OF INFORMATIVE
SPEECH
• Descriptive Speech
-Entails creating verbal pictures
for the audience.
-Good descriptions are based on
good observations.
TYPES OF INFORMATIVE
SPEECH
• Descriptive Speech
-creates a vivid picture in a
person’s mind regarding an
object, person, animal, or
place.
TYPES OF INFORMATIVE
SPEECH
• Descriptive Speech
-determine the characteristics,
features, functions, or fine
points of the topic.
TYPES OF INFORMATIVE
SPEECH
• Descriptive Speech
-think of ways to appeal to as
many of the senses as possible
TYPES OF INFORMATIVE
SPEECH
• Descriptive Speech
-think of ways to appeal to as
many of the senses as possible
TYPES OF INFORMATIVE
SPEECH
• Descriptive Speech
-”Imagine biting into a
fresh, bright, yellow,
freshly cut, juicy lemon
wedge”
TYPES OF INFORMATIVE
SPEECH
• Explanatory Speech
-entails sharing how something
works, how something came to
be, or why something
happened.
TYPES OF INFORMATIVE
SPEECH
• Explanatory Speech
-focuses on reports of current
and historical events, customs,
transformations, inventions,
policies, outcomes, and options.
TYPES OF INFORMATIVE
SPEECH
• Explanatory Speech
-focuses on the how or
why of a subject and its
consequences.
TYPES OF INFORMATIVE
SPEECH
• Explanatory Speech
-ex: a speaker might give a
descriptive speech on the daily
life of Ninoy Aquino, or an
explanatory speech on how he
came to his death.
TYPES OF INFORMATIVE
SPEECH
• Explanatory Speech
-less concerned with appealing to
the senses than connecting the topic
to a series of related other subjects
to enhance a deep understanding
(McKerrow, Gronbeck, Ehninger, &
Monroe, 2000).
TYPES OF INFORMATIVE
SPEECH
Ex: to explain the custom of the Thai
wai greeting (hands pressed together
as in prayer), you also need to
explain how it originated to show one
had no weapons, and the ways it is
tied to religion, gender, age, and
status.
TYPES OF INFORMATIVE
SPEECH
• Explanatory Speech
-helpful when topic is too
complex or abstract to
demonstrate
TYPES OF INFORMATIVE
SPEECH
• Explanatory Speech
-break the topic up into
manageable units
-avoid information overload
-include examples
TYPES OF INFORMATIVE
SPEECH
• Demonstrative Speech
-a speaker gives verbal
directions about how to do
something while also
physically demonstrating the
steps.
TYPES OF INFORMATIVE
SPEECH
• Demonstrative Speech
-focus is on a chronological
explanation of..
• some process (continuous or with
beginning and end)
• procedure
• application
• course of action
TYPES OF INFORMATIVE
SPEECH
• Demonstrative Speech
-Examples:
Cooking TV shows
Safety Instructions in an
airport
TYPES OF INFORMATIVE
SPEECH

•Demonstrative Speech
-can be challenging to
write (Rinehart, 2002).
TYPES OF INFORMATIVE
SPEECH
• Definitional Speech
-the speaker attempts to set
forth the meaning of concepts,
theories, philosophies, or issues
that may be unfamiliar to the
audience.
TYPES OF INFORMATIVE
SPEECH
• Definitional Speech
-entails defining concepts
clearly and concisely
-use of synonyms/antonyms,
use or function, etymology.
 TYPES OF INFORMATIVE
SPEECH
• Definitional Speech
-the topics in definitional
speeches are distanced from
reality. So provide explicit, real-life
examples and applications of the
subject matter.
1.Speeches about objects
2.Speeches about processes
3.Speeches about events
4.Speeches about concepts
5.Speeches about people
 Formal -audience has
assembled specifically to hear
what you have to say
 Vocational –use of informative
speech as part of careers.
 Impromptu -conveying
information daily in our regular
interactions.
Formal Informative Speech
-occur when an audience
has assembled specifically
to hear what you have to
say
Formal Informative Speech
-Examples:
Being invited to speak to a
group during a professional
meeting, a civic gathering, or a
celebration gala
Vocational Informative Speech
Examples:
-teachers doing lectures
-human resource professionals
providing training and information about
company policies
-technicians conveying machine
specifications
-tour guides explaining all about
specific tourist attraction
Impromptu
Examples:
-giving a freshman directions to a
campus building
-summarize the latest episode of
American Idol for our friend who missed it
-explain a local custom to an
international student.
Specific Purpose:
To inform my audience about four major
elements of Japanese garden

Central Idea:
The four major elements of a Japanese
garden are stones, sand, water, and
plants.
Main Points:

I.The first element of a Japanese garden is stones which

symbolize mountains and islands.

II.The second element of Japanese garden is sand

which symbolizes the sea or other vast areas.

III.The third element of a Japanese garden is water

which symbolizes the purity and life.
In groups, make an
informative speech about a
person, place, event,
concepts or objects. Prepare
to present it to the class.
Use either one or a
combination of the
types of informative
speech.
Assign a number for each member.
Choose one member to get the
number 1, another one member for
number 4, one member for number 2
and one member for number 3.
1. Speaker/s (2)
2. Facilitator
3. Secretary
4. Critique (2)
1. Speaker/s (2)- will deliver the speech
(memorized)
2. Facilitator- will explain the situation, the
types of informative speech used and the
level of informative speaking employed.
3. Secretary-encode the speech and will
record the time spent in the presentation.
4. Critique/s- will give comments/reactions
about the speech or the whole
presentation of other group
All critiques will give comments
after all the presentation.

Group 1 will critic group 2

Group 2 will critic group 3
Group 3 to group 4
Group 4 to group 5
Group 5 to group 6
Group 6 to group 1
The presentation is graded by
group and individually and is worth
30 points
Watch the video speeches by
Andrew Blum: What is the
Internet, Really?
Pranav Mistry: The Thrilling
Potential of Sixth Sense
Technology.
Answer on a ½ crosswise
1. What can you learn from the TED model
and/or TED speakers that will help you be
a better informative speaker?
2. In what innovative and/or informative
ways do the speakers reference or
incorporate technology in their
speeches?
3. List down the type/s of informative
speech they used in the speech
1. Limit your speech between two to five
main points

2. Keep main points separated

3.Use the same pattern of wording for all

main points
7. Make an informative
speech about anything
-a speech that creates, reinforces,
changes people’s beliefs or actions,
make people to do action
• “The more you know about
persuasion, the more effective you
can be in using your powers of
critical thinking to assess the barge
of persuasive messages you are
exposed to everyday.”
 Objectives of Persuasive
Speeches
a. to get listeners to agree with you, and/
or act on that belief

b.to defend an idea/ to disprove an

opponent
 Objectives of Persuasive
Speeches

c. to sell a program/ something

d. to inspire people to action

 While delivering a persuasive speech, your
listeners are assessing your:

a. Credibility

b. Delivery

c. Supporting details
 While delivering a persuasive speech, your
listeners are assessing your:

d. Language

e. Reasoning

f. Emotional Appeals
A. Questions of Facts

B. Questions of Value

C. Questions of Policy
-a question about the truth or the falsity of
an assertion

-similar to an informative speech, but you

take sides

-speaker acts as an advocate

Specific Purpose:
To persuade my audience that an earthquake
9.0 or above on the Ritcher scale will hit
California in the next ten years

Central Idea:
There are good reasons to believe that an
earthquake of 9.0 or above on the Ritcher
scale will hit California in the next ten years.
Main Points:

I.California is long overdue for a major

earthquake.

II.Many geological signs indicate that a major

earthquake may happen soon.

III.Experts agree that an earthquake of 9.0 or

above could strike California any day
-questions about the worth, rightness,
morality of an idea or action

-involves value judgments

-based on a person’s beliefs about what is
right from wrong, good or bad, moral or
immoral, fair or unfair
Specific Purpose:
To persuade my audience that capital
punishment is morally and legally wrong

Central Idea:
Capital punishment violates both the Bible
and US Constitution
Main Points:

I.Capital punishment violates the biblical

commandment “Thou shall not kill.”

II.Capital Punishment violates the

constitutional ban on “cruel and unusual
punishment.”
-questions whether a specific course of
action should be taken or not

-goes beyond questions of fact and value:

to decide on the action
A. To gain Passive Agreement

-get your audience to agree with your

idea
-does not urge them to take action
B. To gain Immediate Action
-you want your audience to do something

-make your recommendation as specific

as possible

-tell your audience what to do and

how to do it
1.Need: Convince readers that there is a
serious problem with things as they are.

2.Plan: Explain your plan for solving it.

3.Practicality: Explain how your plan will

work.
A. Problem-Cause-Solution Order

1. Identify the problem

2. Analyze the causes of the problem

3. Presenting a solution to the problem

B. Comparative Advantages Order

1. Convince your audience that

the problem exist

2. Compare the advantages

and disadvantages of
competing solutions
C. Monroe’s Motivated Sequence
1. Attention

: relating to the audience, showing

the importance of the topic, making a
surprising statement, arousing curiosity,
posing a question, telling a dramatic story
2. Need

:make the audience feel a need for a

change; show there is a serious problem
with the existing situation
3. Satisfaction

:provide a solution to the problem

:present a plan on how will it work

`
4. Visualization

:visualize the benefits of the plan/ solution

:show listeners how will they benefit from

your policy

:use vivid imagery

5. Action

: say exactly what your audience has

to do and how to do it

:state your final appeal that reinforces

their commitment to act
• Lucas, S. E. (2009). The Art of Public
Speaking. 10th ed. New York: McGraw-
Hill Companies, Inc.