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Definition:
The cost indifference point analysis tool determines
the point at which there is no difference in total cost between two
alternative methods. This tool is used to compare two strategies
and this analysis can be used to decide between
different cost structures or selling prices.
Distinction between Cost Indifference Point and Break Even
Point:
(i) The cost indifference point is the activity level at which
total cost under two alternatives are equal.
Whereas break-even point is the activity level at which the
total revenue form a product mix is equal to its cost.
(ii) Cost indifference point is used to choose between two
alternative processes for achieving the same objective. The choice
depends on the estimated activity level.
Break even point is used for profit planning.
Cost indifference point can be calculated as follows:
Cost Indifference Point = Differential fixed
cost/Differential variable cost per unit
Alternatively, we may calculate the indifference point by
setting up an equation where each side represents total cost
under one of the alternatives. (Because selling price is the same
under both of these alternatives, profits will be the same when
total costs are the same.) At unit volumes below the indifference
point, the alternative with the lower fixed cost gives higher
profits; at volumes above the indifference point, the alternative
with the higher fixed cost is more profitable.
Illustration: (Selection of Machine)
X Limited has been offered a choice to buy a machine between ‘A’
and ‘B’. You are required to compute:
a) Break-even point for each of the machines.
b) The level of Sales at which both machines earn equal
profits.
c) The range of Sales at which one is more profitable than the
other.
The relevant data is as given below: Machines
A B
Annual Output (in units) 10,000 10,000
Fixed Cost (₹) 30,000 16,000
Profit at above level of production (₹) 30,000 30,000
How far can the volume of sales decline before the price
indifference point is reached?
Solution:
Determination of sales levels at which profit of ₹30,000 is earned
with revised selling price:
We know that
(Selling Price per unit x Units sold = (Variable Cost x Units sold +
Fixed Costs + Target Profit) Suppose, x represents number of units
sold, then
9x = 5x + ₹45,000 + ₹30,000
or 4x = ₹75,000 or x = ₹18,750 units
This means that, if new price is to be accepted, sales must be more
than 18,750 units, which represents price indifference point.