 Suyesh Choudhary

 Nikit Choudhary
 Kanwaljeet
 Niraj Rai
Amit Shukla
 a british-dutch transnational consumer
goods company.
 World’s largest consumer goods
company.
 Europe's seventh most valuable
company.
 headquartered in Rotterdam,
Netherlands
 founded in the year 1929, by lever
brothers and margarine uine.
 in 1925 lever brothers acquired t. wall & sons.
 formation in September 1929.
 in 1930 new ventures were launched in africa
and latin america.
 sunsilk was first launched in uk in 1954.
 unilever gained 30 per cent of western
european ice cream market by acquisitions.
 in 1984 unilever acquired brooke bond for 30
million pounds.
 IN 1993 UNILEVER ACQUIRED BREYERS AND KRAFT,
LARGEST MANUFACTURER IN U.S.
 IN APRIL 2000 UNILEVER ACQUIRED BEST FOODS
(Knoor, Hellann’s) For 13.4 BIllIon Ponds.
 TODAY UNILEVER SERVES IN 190 COUNTRIES.
 We work to create a better future every day.
 We help people feel good, look good and get
more out of life with brands and services that
are good for them and good for others.
 We will inspire people to take small everyday
actions that can add up to a big difference for
the world.
 We will develop new ways of doing business
with the aim of doubling the size of our
company while reducing our environmental
impact.
“to add VItalItY to lIFe”
 LIPTON IN 1972

BROOKE BOND IN 1984

POND’S(INDIA) LIMITED IN 1986

LAKME LIMITED

50:50 JOINT VENTURE WITH US BASED KIMBERLY

CLARK CORPORATION IN 1994

MODERN FOODS IN 2002

 Market penetration
Market: India
Product: Lifebuoy

• re-launched as sales droped by 15%, in

2001
• Swasthya Chetna Campaign and a new
shape of the soap.
• In 2009, Introduced tHe lIFeBuoY WaY to
reach rural markets.
 Product development
New Product: Various new products of Dove

• sHIFt From soaP Brand to a BeautY Brand.

• tHe ads made used real Women as oPPosed to
models.
• HIgH PrIced and good qualItY.
• needed to Be dIFFerentIated to remaIn
competitive.
• Brand extensIon- Deodorant, Facewash,
Lotions etc.
 Market development
Market: India
• exIstIng Product- Citra, skin care brand
which is available in Middle east and South
East Asia
• comPetItIon to Patanjali, Dabur and
Himalaya
• targets Women BetWeen tHe age 15-35 yrs
• WHY-FurtHer strengtHen Hul’s domInance In
skin care
 Diversification
New Product: Ayurvedic products under
brand Ayush
Market: India

• launcH 20 Products oF tootHPaste, sKIn

creams and other
beauty products with mass market
positioning
• PrIce range BetWeen rs. 30 and rs. 130
In the BCG matrix, the personal care and oral
care segment of the business is Stars in the
BCG matrix while the home care and packaged
food are a question mark due to the presence
of a large number of local, national
and international players in the market.
HUL works on go-to-market strategies to reach
out each and every part of the country with
its varied types of a distribution channel. By
closely working with 2700+ redistribution
stockists and shoppers every day to maximise
their sales HUL makes sure that whether it is a
small Kirana store or drug store or pops and
mums store at a distant location their product
should reach to all these locations on time
every time.
 UNILEVER uses a mix of demographic,
geographic and psychographic segmentation
variables to address the changing needs of
the customers.
 It uses differentiating targeting strategies
to make the products available to the
customer accordingly as per their choice.
 IT has a large number of brands in its brand
portfolio and it positions the brands on
benefit and usage based positioning
strategies.
 Around one-FIFtH oF unIleVer’s sales are
through ten major retail chains.
 products are sold in over 10 million
small shops in developing and emerging
markets.
 50% of sales from developing and
emerging markets.
 Inbound Logistics:
Tie up with Mahindra logistics with farmers and owns 19
tea estates

 Operations:
Implements kaizen, TQM and cost optimization

 Outbound Logistics:
 Total 35 C&F agents . Partnered
with Future Group logistics
 uniLever Network-Direct selling
channel
 Covers 50,000 villages in india