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  • Case Od

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    Ira Putri
    70 Ansichten7 Seiten
    - Lyon, France's third largest city, was facing issues of pollution, overcrowding, and traffic jams in the 1990s. Only 18% of citizens had easy access to public transportation, compared to 30% in other cities of equivalent size. - JCDecaux, a French outdoor advertising and public bicycle rental company, was tasked with implementing a bicycle sharing project in Lyon by 2002 to address these transportation issues. - The project faced challenges including pushback from local transportation unions and that only 3% of people used bicycles at the time, representing a large physical, organizational, and social change for the city. As project manager, a comprehensive action plan would need to

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    organization development_banon

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    CASE OD

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    - Lyon, France's third largest city, was facing issues of pollution, overcrowding, and traffic jams in the 1990s. Only 18% of citizens had easy access to public transportation, compared to 30% in other cities of equivalent size. - JCDecaux, a French outdoor advertising and public bicycle rental company, was tasked with implementing a bicycle sharing project in Lyon by 2002 to address these transportation issues. - The project faced challenges including pushback from local transportation unions and that only 3% of people used bicycles at the time, representing a large physical, organizational, and social change for the city. As project manager, a comprehensive action plan would need to

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    70 Ansichten7 Seiten

    Case Od

    Hochgeladen von

    Ira Putri
    - Lyon, France's third largest city, was facing issues of pollution, overcrowding, and traffic jams in the 1990s. Only 18% of citizens had easy access to public transportation, compared to 30% in other cities of equivalent size. - JCDecaux, a French outdoor advertising and public bicycle rental company, was tasked with implementing a bicycle sharing project in Lyon by 2002 to address these transportation issues. - The project faced challenges including pushback from local transportation unions and that only 3% of people used bicycles at the time, representing a large physical, organizational, and social change for the city. As project manager, a comprehensive action plan would need to

    Copyright:

    © All Rights Reserved
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    Markieren Sie unangemessene Inhalte
    von 7

    MANAGING CHANGE: ACTION

    PLANNINGN FOR THE VELO V


    PROJECT IN LYON, FRANCE
    BACKROUND :
    Lyon is third Largest
    city in France
    - High-tech
    - Pharmaceutical Industry
    - Gastronomical Country (Cuisine and Wine)

    - Pollution
    - Over Crowding
    - Traffic Jams

    -In 1990s Only 18% Citizens Had easy access to Public


    Transportation.
    -Other Town 30% OF Equivalent Size
    JCDECAUX

    -Founded in 1964 in Lyon France.


    -Founder Jean-Claude Decaux.
    -JCDecaux currently employs more than 13,030 people worldwide and
    maintains a presence in over 75 countries. In France alone, JCDecaux
    employs more than 3,500 people

    The JCDecaux Group specialises in advertising street furniture, large format


    billboards, advertising on public transport, and self-service bicycle rental
    systems
    PROJECT
    BICYCLE

    LRT BUS

    Public
    Transportation
    CHALLENGES:

    Implementation
    by 2002

    Conflict with
    Local
    Nongovernmental
    transportation
    union.
    3% people used
    Bicycle.
    ASSUME YOU ARE A PROJECT MANAGER AT JCDECAUX AND HAVE BEEN
    ASSIGNED TO WORK WITH THE CITY OF LYON TO IMPLEMENT THIS PHYSI- CAL,
    ORGANIZATIONAL, AND SOCIAL CHANGE. WHAT ARE THE PRACTICAL AND
    PHILOSOPHICAL IMPLICATIONS OF THIS WORK ?
    USING THE TOOLS, METHODS, AND PROCESSES DESCRIBED IN CHAPTER 8, CONSTRUCT A
    COMPRE- HENSIVE “ACTION PLAN” FOR THIS PROJECT. WHERE WOULD YOU START? WHO ARE
    THE KEY STAKE- HOLDERS AND HOW WILL YOU MANAGE THEM? WHAT ARE THE PRACTICAL
    CATEGORIES OF ACTIVITIES THAT NEED TO BE ADDRESSED? WHAT ARE THE SEQUENCES OF
    CHANGE THAT HAVE TO HAPPEN? WHAT DO YOU SEE AS THE KEY ACTIVITIES AND INITIATIVES ?

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