Sie sind auf Seite 1von 58

Project – We Like

Nikketta Tauro
HPGD/OC16/1210

1 we school -Welingkar Education


2 we school -Welingkar Education
3 we school -Welingkar Education
LEARNINGS

A brand name is the verbal part of the brand.


 TANGIBLE-PRODUCT INTANGIBLE- SERVICE
 Maggi Sauce DHL Courier
 Gillett Mach3 ICICI Bank
 Godrej Chicken Bombay Blues

A brand is a name, term, symbol, sign, design or unifying combination of them, intended to identify the goods or services of
one seller or group of sellers and to differentiate them from those of competitors.

A Strong brand is an asset.

“What's in the name, roses will still smell the same"....Shakespeare

Branding serves both:


- the seller
-the buyer

Parle G is a glucose biscuit from Parle Products and competitors are Britannia, Sunfeast from ITC.

4 we school -Welingkar Education


LEARNINGS

Brand Terms

 Brand Identity: Name is a critical element of identity in brand.


eg: Vadilal /Speed post/Shopper's stop
Product brand identity needs to create a product recall
eg: Cadbury/ Maggi
Service brand identity needs to create an experience recall
eg: Gold gym/ Talwalkar's

 Brand Insight: Knowledge in the form of perspective, understanding, inferences or deduction.


In Product brand insight attempts to capture rational aspect
eg: SKF Bearings in TGV Train of France -Precision -> Technology
In Service brand insight attempts to capture emotional aspect of brand with the relational aspect of brand.
eg: Talwalkar's Body building with Pioneers in fitness.

 Brand Image: The impression in the Consumers' mind of a brand's total personality.
In Product brand image is connected with brand promise delivery
eg: Kissan Sauce (thick), Maggi Chilli sauce (tangy)
In Service brand image is connected with experience of the customer
eg: DHL( Express delivery)
we school -Welingkar Education 5
LEARNINGS

 Brand Loyalty: The extent of the faithfulness of consumers to a particular brand, expressed through their Repeat
purchases, irrespective of the marketing pressure generated by the competing brands.
In Product, Brand Loyalty is developed with repeated delivery of the Brand promise.
eg: Parachute oil, Moov
In Service, Brand Loyalty is developed with repeated Satisfying experience as promised.
eg: Jet Airways, LIC, HDFC Bank.

 Brand Equity: A brand's power derived from the goodwill and name recognition that it has earned over time, which
translates into higher sales volume and higher profit margins against competing brands.
In product, Brand Equity is developed in long terms with delivery of quality, product services at the optimum cost.
eg: Kirloskar Motors
In Service, Brand Equity is developed in long terms with continuous enhancement of service experiences as promised.
eg: LIC

 Brand Value: A brand when builds large base of brand equity. Linked customer base, it acquires a goodwill. Goodwill
when gets translated in monetary value, it gives you Brand value.

6 we school -Welingkar Education


LEARNINGS

7 we school -Welingkar Education


8 we school -Welingkar Education
LEARNINGS

Direct marketing is a way of acquiring and keeping customers by providing a framework for three activities:
analysis of individual customer information, strategy formation and implementation such that customers respond directly.
Direct marketing is an interactive system of marketing which uses one or more advertising media to effect a measurable
response and/or transaction at any location …… US DIRECT MKTG ASSOCIATION.

An unsolicited mail communication from seller to prospects with built in response (lead generation) and monitoring
mechanism planned with the view to tap the maximum of Customer's Life Time Value‘

Brands going direct:


ebay, flipkart, amazon, jabong, bookmyshow, crossword, makemy trip.

9 we school -Welingkar Education


LEARNINGS

10
we school -Welingkar Education
LEARNINGS

Benefits: Limitations:

 Specific targeting possible  Intrusive (junk email)


 Minimal cost per reach
 Impact reliability
 Prospects empowered to take informed decision
 Environmental impact
 Allows you to build various databases
 Medium's effectiveness can be measured  Time lag
 Multiple users possible  Limited reach
 Network intervention is not required  Data quality
 Render effective customer service support  Legal restrictions
 Cross selling possible
 Testing capability
 Targeting of messages
 Consumer relationship building
 Increases speed and efficiency
 Shop from home

11 we school -Welingkar Education


12 we school -Welingkar Education
LEARNINGS

What is internet?

A worldwide network of computers


The fastest and the cheapest communication medium in the world with Global reach
Internet is a marketing channel, distribution channel and a business implementation tool

The only medium to offer interactivity with the client/consumer in the real sense, resulting in Highly focussed Audience
Coverage and Involvement.

No other medium will allow the personalized "one to one' reach with your clients -wherever, whenever!

Internet is a Pull Medium.

What is internet Marketing?

Internet marketing refers to advertising and marketing efforts that use the Web and email to drive direct sales via
electronic commerce, in addition to sales leads from Web sites or emails.

13 we school -Welingkar Education


LEARNINGS

The 5 Principles of Internet marketing:

1) Make it easy to find what’s being sold


eg: Amazon.com

2) Deliver solid service!


eg: Dell

3) Individual customization is key


eg: Ingram

4) Make navigation simple!


-Use small graphics, site maps, indexes
-Avoid clutter, frames
eg: C&K Components

5) Business-to-Business focus - initially


Commerce on the net is a big reality and is applicable to all companies, both users and enablers.
eg: Birla's, Coke, FMCG supply chain network, Steel companies, Tea auctions, etc.

14 we school -Welingkar Education


LEARNINGS

Benefits analysis Why should you adopt Internet


 New business opportunities marketing now?
 Global reach and market penetration  Increased client satisfaction/ service

 Improved customer services  Improved efficiency and effectiveness

 Competitive advantage  Enormous business returns

 Easy analysis-MIS  Good business sense

 Faster response to market changes  First mover advantage

 Reduced cost of operations  Even if you don't, your competitors will!

 Improved profitability
 Improved budgeting and planning
 Better forecasting , decision making

15 we school -Welingkar Education


we school -Welingkar Education
16
LEARNINGS

What is a 'Customer'?
A customer (Sometimes Known as a client, buyer, or purchaser) is the recipient of goods or a service, or a product or an
idea, obtained from a seller , vendor or a supplier via a financial transaction or exchange for money or some other
valuable consideration.

Types of Customer:
 External Customers: External Customer includes not just paying customer but also anyone who receives the benefit of
the goods and services.

 Internal Customers: Internal customer includes specific people and departments who play role in helping you to serve
external customers

What is Customer Service?


Act of taking care of customer's needs by providing and delivering professional, helpful, high quality service and
assistance before, during and after the customer's requirements are met.

Eg: After selling laptop, the service provided during and after warranty period.
It provides marketers and business owners a competitive edge to manage and enhance the business.

17 we school -Welingkar Education


LEARNINGS

 Phone(Call Center)
 In Person(Service Center)
 Written Communication (Email)

18 we school -Welingkar Education


LEARNINGS

Providing good customer service Good Customer Service Includes:


 Satisfying Customer need
spells 'SUCCESS'!
 Providing a quality product or service
 Sincerity  Resulting in a repeat customer
 Understanding  Deliver more than you promise
 Meet your commitments
 Convenience
 Express empathy
 Communication  Go an extra mile
 Expertise
 Sociability Results of Good Customer Service
 Sense of responsibility  Continued Success
 Increased Profits
 Higher Job Satisfaction
 Increased Organization Morale
 Better Teamwork
 Market expansion of service/products
 Brand Development

19 we school -Welingkar Education


20 we school -Welingkar Education
LEARNINGS

Rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and services
leading to desired exchange with rural customers to satisfy their needs and wants, and also to achieve
organizational objectives.

'The fortune at the bottom of the pyramid' -CK Pralhad

Understanding Rural Markets-


The Reality
 Rural India constitutes 70% of India's population
 Constitutes 50% of India GDP
(Source-Accenture study)

 Between 2001-2009 Rural India spent $69Bn


 Urban spend stood at $55Bn

 Constitutes 55% of manufacturing GDP


 Constitute S 70% of new manufacturing jobs

 75% OF FACTORIES BUILT IN LAST DECADE are in rural areas

21 we school -Welingkar Education


LEARNINGS

The Rural economic Power House:


 Companies eg: HUL, Dabur restrategising keeping Rural India as key segment
 Innovations & customizations dedicated to cater to unique Rural segment

 HUL- Shakti Project brings 20% of Rural sales.


 Dabur India- Shared product samples & benefited from word of mouth.
 Havells- plans to enter with 'RIO' switches to cater to housing growth

The Message:
McKinsey Survey : Indian rural markets poised to become larger than total consumer market in countries like South
Korea & Canada. It will quadruple in size in next few years.

Stop treating rural folks as poor or victims...instead view them as....


'VALUE CONSCIOUS CONSUMERS

22 we school -Welingkar Education


LEARNINGS

Key foundation stones of Rural Marketing: Key marketing channels:


 Affordability-reasonable & stable  Television, focused rural programs
 Awareness-Communication  Radio
 Accessibility-Sales & distribution points of reach  Vernacular cinema
 Acceptance-Holding on to customer  Festivals, traditional events, fairs
 Opinion Leaders
The rural opportunity:  Focused media/social events
 Urban markets increasingly saturated  Newspaper ads
 Rural offers the untapped  Mobile phone ads
 First entry/loyalty opportunity  Wall paintings
 Volumes opportunity
 Transport hoardings
 Community development

'

23 we school -Welingkar Education


24 we school -Welingkar Education
1. FACEBOOK TO GIVE PEOPLE MORE CONTROL OVER THEIR FACEBOOK PROFILE PICTURE

 Facebook is piloting new tools that give people in India more control over who can download and share
their profile pictures. In addition, they are exploring ways people can more easily add designs to profile
pictures, which researches have shown helpful in deterring misuse.

 Profile pictures are an important part of building community on Facebook because they help people find
friends and create meaningful connections.

 In a research with people and safety organizations in India, Facebook heard that some women choose not
to share profile pictures that include their faces anywhere on the internet because they’re concerned
about what may happen to their photos.

 These tools, developed in partnership with Indian safety organizations like Centre for Social Research,
Learning Links Foundation, Breakthrough and Youth Ki Awaaz, are designed to give people more control
over their experience and help keep them safe online.

25 we school -Welingkar Education


New Controls:

 People in India will start seeing a step-by-step guide to add an optional profile picture guard. When
you add this guard:

 Other people will no longer be able to download, share or send your profile picture in a message on
Facebook

 People you’re not friends with on Facebook won’t be able to tag anyone, including themselves, in
your profile picture

 Where possible, we’ll prevent others from taking a screenshot of your profile picture on Facebook,
which is currently available only on Android devices

 We’ll display a blue border and shield around your profile picture as a visual cue of protection

26 we school -Welingkar Education


2. THE 4 SECRETS OF REMARKABLY EFFECTIVE LEADERS

The best leaders organize, plan, and execute with talent and skill, and they also embody these four secrets
of remarkably effective leaders.

 Empower

The act of voluntarily giving power away to your employees may seem counterintuitive, especially for more
traditional leaders accustomed to operating in rigid power structures. However, empowering your
employees to possess their own sway and say in the organization inspires them to do a better a job--as well
as a chance to grow and succeed in their jobs.

 Support

Giving constructive and productive support is actually not as easy as many of us think. In order to properly
offer support to your team, you need to be sure that you clearly communicate your goals and give feedback
along the way for improvement.

27 we school -Welingkar Education


If you're not accessible as a leader, often, the work comes out differently from what you expected--resulting
in disappointment and discouragement on both sides. Employees are most engaged and happy in supportive
environments where their boss considers their work to be valuable, appreciated, and necessary to the team.

 Energize

Very often, teams will fall into ruts where they no longer have the motivation or energy to work as efficiently
as they used to. Leaders communicate thoughtfully, with the knowledge that their words have the power to
inspire change from the heart of others on the team. If you present an authentic, compelling vision of the
future, people will be sure to want to help contribute to making it a reality.

 Communicate

One of the greatest downfalls of poor leadership is an inability to communicate effectively with others in the
organization. Contrary to popular belief, communicating is more than simply speaking--it's listening actively,
being able to clarify objectives, and considering the audience's intentions in your responses when you offer
them. Giving thoughtful, intentional messages aids in inspiring your team members to follow suit with their
own work.

28 we school -Welingkar Education


3. TWITTER GETS LIGHTER, FASTER, AND EASIER TO USE`

Twitter has refreshed its look to make it feel lighter, faster, and easier to use. These latest developments
are based on the feedback and ideas from users.

Following are some of the changes rolling out across twitter.com, Twitter for iOS, Twitter for Android,
Tweet Deck and Twitter Lite over the coming days and weeks:

 Profile, additional accounts, settings, and privacy – all in one place: A new side navigation menu and
fewer tabs at the bottom of the app will ensure less clutter and easier browsing.

 Links to articles and websites now open in Safari’s viewer in the Twitter app so people can easily access
accounts on websites they’re already signed into.

29 we school -Welingkar Education


 Twitter has refined its typography to make it more consistent and added bolder headlines to make it
easier to focus on what’s happening. Also, rounded profile photos make it clearer to see what’s being
said and who’s saying it.

 More intuitive icons make it easier to engage with Tweets – especially if people are coming to Twitter
for the first time.

 Tweets now update instantly with reply, Retweet, and like counts so people can see conversations as
they’re happening – live.

- exchange4media

30 we school -Welingkar Education


4. REASONS WHY MEDITATION IS THE SMARTEST THING YOU CAN DO FOR YOUR CAREER

What are the benefits of meditation for busy, career-driven people?

Answer by Yuhna Kim, Founder & CEO of Simple Habit, on Quora:

A common issue for busy, career-driven people (myself included) is stress, because we tend to put a lot of
pressure on ourselves. A moderate amount of stress is good, but too much can cloud our focus, judgment,
and interactions with others. Here are the key benefits I've noticed from meditation:

 Reducing stress: Meditation helps clears the mind and slow down the nervous system so that you can
think better on your feet, problem-solve more creatively, and focus better.

31 we school -Welingkar Education


 Improving relationships: Meditation teaches you to respond, not react. As a leader or team member,
emotional intelligence is key to approaching each situation with even-headedness and compassion,
rather than an emotional reaction that you might regret afterwards.

 Sleeping better: Sleep is crucial for career-driven people, but they often don't get enough of it.
Meditating even briefly before bed can help calm the mind so you can fall asleep quicker and feel more
well-rested.

32 we school -Welingkar Education


5. TECHNOLOGY IS REVOLUTIONISING BUSINESS FINANCING

 Technology has changed many aspects of business operations, including how they finance
themselves

 Technology has revolutionised business as people know it. From information gathering to
communication, marketing to conducting meetings and conferences, there’s no doubt that
technological advancements have changed the way we run our companies. But, how has it
revolutionised business financing in particular?

 It’s easier to get a business loan

The application process is far smoother, for one thing, with many entities giving out business loans
online.

 It’s cheaper to run a business than ever before

33 we school -Welingkar Education


 Technological advancements have revolutionised this, eliminating the need for businesses to maintain
large offices where employees are permanently chained to their desks.

 Reducing the likelihood of human error or fraudulent activity

 Finally, the hardware and software necessary for businesses of all sizes to keep a careful eye on their
cash flow, profit margins and taxes is becoming ever-better thanks to technology.

 Gone are the days in working offline in spread sheets and books. Nowadays, sophisticated accounting
technology has replaced these out-dated, time-consuming and error-prone methods with revolutionary
tools.

 This means that businesses no longer need to pay for the services of an expensive external accountant.
Instead, in-house accountants can be helped to work more efficiently and productively than ever before.
It is quite clear, technology has revolutionised business financing. What might be next?

34 we school -Welingkar Education


6. FIVE TIPS TO NAIL YOUR FIRST JOB INTERVIEW

Do you have a job interview coming up? The best way to get ready for an interview is to take the time to
review the most common traits you will most likely be evaluated.

Here are five tips for walking into the unknown and facing your interview:

1. Do your research
• Find out company information you are interviewing for and use information smartly and at right
time
• Do not walk for interview without enough knowledge about company and job. It helps you judge if
the company matches your expectations and values

2. Practice for the interview


• Make a list of the most common interview questions for fresh candidates and practice the
appropriate answers you will respond with. You do not have to memorize the responses
• Know your strengths and weaknesses
• Get your friends or a family member to ask you questions. A mock interview session helps you
assess your body language as well
35 we school -Welingkar Education
3. Make a lasting impression – “First Impression is last Impression”
• Put on best formal attire
• Be punctual and reach interview 15minutes before. Stay Calm and Composed
• Enter room with smile and confidence and ensure you greet people
• Be a good listener

4. Body language
• Your verbal as well as non-verbal communication is important, hence body language will also be evaluated
• Both the types of communication should be in sync. For instance, steady eye contact and a firm handshake show
confidence
• Below are few don’ts for interview
• Avoid playing with your hair
• Don’t bend and sit
• Do not fold hands
• Avoid being less attentive

5. Honesty is the best policy


• Be honest as you will be judged as Most of the times, your body language conveys it
• If you do not know something, accept it

Before you leave the room, thank the interviewer. Acknowledge them for giving you their time. Facing an interview is
about confidence and managing the situation. Be yourself and face it with a smile.
36 we school -Welingkar Education
7. FLIPKART ACQUIRES EBAY INDIA; ALL FORMALITIES COMPLETED

 Flipkart has completed the process of acquiring the Indian arm of eBay and now eBay.in will be a
Flipkart Group company.

 Flipkart announced it will buy eBay.in in April this year when it raised $ 1.4 billion from global
technology majors eBay, Tencent and Microsoft.

 In exchange of an equity stake in Flipkart, eBay had made a cash investment of $500 million and sold
its eBay.in business to Flipkart.

 "Effective immediately, Flipkart will own and operate eBay.in, which will remain an independent entity
as part of Flipkart," Flipkart said in a statement.

37 we school -Welingkar Education


 "As a result, Flipkart customers will get expanded product choices with the wide array of global inventory
available on eBay while eBay customers will have access to a more unique Indian inventory from Flipkart
sellers," the statement said.

 "Our coming together directly benefits Indian customers and sellers for whom we want to provide the
best possible e- commerce experience. This is a step in that direction," Flipkart CEO Kalyan Krishnamurthy
said.

38 we school -Welingkar Education


8. WHATS APP LAUNCHES NEW FEATURES, FROM UNSEND TO STICKERS, CHECK HERE WHAT THEY ARE ALL
ABOUT

The social network site WhatsApp is all set to come out with some new features. As per Beebom, in its
upcoming features, WhatsApp, will give an opportunity for users to edit or unsend the messages if need
arises, within five minutes. Not only this, users can even transfer money through WhatsApp. Talks are on with
the government in this regard. As per the report, when users are on audio call, they will have an option to
convert it into a video call too. Here are some of the features that WhatsApp is planning to introduce,
according to Beebom.

1) Editing and unsend text messages: With this option, users can edit or unsend messages within five minutes
after sending. Beebom said that with this new feature, users can send text, media, documents, as also status
replies.

2) Integration of YouTube videos: According to the report, users will be able to able to play YouTube videos
with the help of Picture in Picture mode.

39 we school -Welingkar Education


3) Money transaction through UPI: When this feature comes into being, users will be able to transfer money
without any problem. WhatsApp is also in discussion with the government in this regard, Beebom said.

4) Businessmen can connect: This feature will help those who need to connect for business purposes. The
report said that the social media site will also verify profiles.

5) Stickers like in Instagram: Just like in Instagram, stories in WhatsApp will also support stickers, said
Beebom.

6) Shifting from voice to video call: The users, when in the audio call, can also switch over to video call, when
needed.

7) Location sharing: After the feature is launched, users can share real-time location too.

40 we school -Welingkar Education


9. SIX WAYS CONSISTENTLY PRODUCTIVE PEOPLE GET THINGS DONE

How you think about time and how you organize it in your mind is key.
Here are some ways to think about time and getting more done.

1) Take two minutes to imagine your productive day: Before you get out of bed, or while you are starting
your morning routine, make an appointment with your mind. Spend two minutes imagining your peaceful,
productive day. Imagine yourself responding to emergencies with ease and grace, working diligently and in a
focused way on your projects, handling all of your email and incoming messages.

2) Create a theme and a personal promise: Maybe you're working on a lot of projects and they all need your
attention. You can create a theme for your day that will remind you how will approach these tasks, not how
to do them. Take out a sticky note (I like the bright pink ones) and write this:
"Today my theme is __________", and fill in the blank with how you will approach today. Maybe your theme
is "positivity" or "peace" or "grace" or "fast" or "focused". Stick it somewhere where you can refer to it
throughout the day.

41 we school -Welingkar Education


3) Make appointments with yourself: To respect yourself and your time, make appointments with yourself
on your calendar. Sometimes your appointment with yourself will simply be one hour to tackle some tasks.
That's okay, as long as you respect yourself as much as you would respect anyone else with an
appointment. Don't be tempted to cancel on yourself because of someone else's emergency.

4) Schedule your week by types of tasks: First, determine the types of tasks you do regularly. Schedule
regular blocks of time to do these types of tasks. Put these time blocks on your calendar and stick to them
for maximum productivity.

5) Or schedule your week by types of time: There are four types of time: Focus, Flexible, Family and Free
Time. Family time is obvious. Make time for family to maintain balance and happiness in your life. Free time
means free from what you have to do and do what you want to do.

6) Train your brain to get to work during focus time: Develop a ritual that trains your brain to go into focus
time. Music works well. Use a headset and choose music that has no words, only calming tones. Start the
music right before you want to focus. Do it every time and pretty soon you will anchor yourself to focus
each time the music plays.

42 we school -Welingkar Education


10. THE 5 REMARKABLE SECRETS OF TEAM SUCCESS

Getting everyone doing his or her personal best isn't always as easy as it seems.

Sometimes, problems like miscommunication and internal competition greatly affect the way people want
to or are able to work with each other.

1. Set the standard: Leading by example is the easiest way to show others on a team the kind of behavior
you expect from them. Be on time, be responsible, meet your deadlines, and work cooperatively. It'll show
everyone else they don't have room to slack off.

2. Emphasize that mistakes aren't the end of the world: Mistakes happen. In fact, they happen quite
often. As a leader, it's your duty to delineate the difference between a careless one-time goof, and a
recurring habit or error that hinders the team's ability to reach its true potential.

3. Reward where it's due: When people do make good decisions, however, it's important that they feel as
if they're doing the right thing as well. Openly praising others' efficient actions--without fostering feelings
of resentment, of course--is an easy way to promote good work.

43 we school -Welingkar Education


4. Give options: Micromanaging how your employees should do their job is an absolute path to failure.
Nobody likes constantly being told what to do, especially in roles where they feel like they deserve some
free will. Give your team free reign to complete their tasks how they best see fit; emphasize results, not
process.

5. Offer feedback: There are few things more valuable than honest feedback. Usually, team members
know that, if a leader takes the time to give them feedback, it means he or she is interested in the work
they are doing--encouraging them to keep improving.

44 we school -Welingkar Education


45 we school -Welingkar Education
MR. RANJEET MUDHOLKAR
CHAIRMAN & CEO FPSB–
FINANCIAL PLANNING
STANDARDS BOARD OF INDIA

46 we school -Welingkar Education


 MR. RANJEET MUDHOLKAR (CHAIRMAN & CEO FPSB– FINANCIAL PLANNING
STANDARDS BOARD OF INDIA

 Currently serving as the vice chairman & CEO of FPSB.

 He has lead the transformation of FPSB India, from its early inception as association of Financial planners
in 2002 till date.

 He has also served as the chairman of the Asia pacific forum comprising Financial planning (FPSB) during
this period.

 He has also served as the nominating committee for selecting the candidate for the 2013 FPSB Global
Board of Directors.

 He is also the editor of the financial planning journal, a leading monthly periodical for the financial
planning community in India.

47 we school -Welingkar Education


 Earlier he has served as the director of Symbiosis Institute of Management Studies (SIMS) during
1997-2001.

 He is a (BSC) graduate in statistics & computer programming with post graduation in management.

 He has been called as ‘Mr Turnaround’ by the Times Of India & has featured under ‘Smart people’ by
business standard & ‘Front runner’ by business India.

 FPSB is a public private enterprise & professional standard setting body that proactively guides the
essential to protect & benefit the country.

 It closely works with the media, public & private sector firms, government of qualified & experienced
professionals.

48 we school -Welingkar Education


 He has shared his views on many financial planning tool & their uses by a individual for personal
financial planning like buying a home, car, children marriage etc.

 He says Holistic approach is the key, a CFP Certified Financial planner focuses on comprehensive
financial advisory services to individuals.

 He says, one of the key differentiator between other qualification & the CFP is the fact that a CFP
certificant is committed to 4 Es of the CFP certification : Viz Education, Examination, Experience &
ethics.

 He has played a pivotal role in making FPSB the institution it is and taking it to higher levels.

49 we school -Welingkar Education


Ms. Kainaz Turel
Manager- Promotion Planning &
Execution Excellence, Big Bazar

50 we school -Welingkar Education


 Alumni from the Batch of 2003-2005 PGDM, Marketing and Retail from We
School.

 Started off as an Asst. Manager- Pantaloons Retail India Ltd.


 Sales immediately after the course

 Today she is a Manager-Promotion Planning & Execution Excellence, Big Bazar

 A well-rounded consumer retail professional with 11+years of progressive track


record in bringing in Consumer Thinking in Retail Operations, Product Buying
and Merchandising Management as well as Promotion Planning & BTL Execution
Excellence.

51 we school -Welingkar Education


 Start of the professional journey in Retail Industry:
The journey has been exciting, with lots of hard work and leanings and unlearning's.

 Lots of excitement.
The excitement of doing something new every time.

 First day of work, Joined Pantaloons retail India limited which is now Future Group, part of 200
management trainees across the country, I was extremely confident, Life is a treadmill. I had
never travelled, I being born and bought up in Dadar. First job in Jogeshwari. MBA is just a start of
career.

 Tremendous hard work both mental and physical. You need to prove yourself.

 Openness to learn, ability to unlearn and relearn, Focus on the consumers. You need to handle
pressure and respect the consumer. Consumer is the king.

52 we school -Welingkar Education


 I was very keen on corporate communication but got into Retail. First visited the Pantaloons store
and noted How the customer looks at merchandise, how is he shopping, will the customer buy or
not buy...and this became far more exciting, and the love for retail became unchallenged and
unparalleled.

 Dr Swapna Pradhan helped me in the entire journey for retail.


That set my foundation for retail.

 Motivating, Meeting the targets, the incentive plan boosted us.

 Learning many aspects at one go, and being willing to work and open to challenges.

 Struggle was a part of success.

 Retail Is all about understanding the consumer mind-se. Being close to the consumer-Knowing what
the consumer wants. Retail is you never know anything -Innovation.

 Vendors were treated as a part of a joint family.

53 we school -Welingkar Education


Mr. Himanshu Saxena
VP – Brand Management and Integrated
Reliance Jio Infocomm.

54 we school -Welingkar Education


 Mr. Himanshu Saxena, graduate from Bhavans Ahmedabad and with extensive work experience of 25
years, is now the Head of the Brand Management at one of the most renowned telecom service of the
time “Reliance Jio”.

 Professional Journey:

 His successful track record is in Brand Management, Marketing Communication, Advertising and Market
Research.

 He was wide experience in different industries like HSBC, Unilever, Nike, Barclays, etc.

 He started his career with Sterling holidays and had gained good experience of direct interaction,
marketing, sales management

 McCann is the company where Mr. Himanshu had a longest work experience

 His current association Reliance has gained him huge fame wherein it broke most records in the country
and have the huge subscribers in the very short span of time.

55 we school -Welingkar Education


 Reliance Jio touched the 100 million mark in 6month which is by far the largest in country like India

 Learnings:

 Sales Management: It helps personally on various aspects like Communication, Direct Interaction, Brand
Management, etc.

 Practice: Important to practice your skills so that it can be turning point of your career

 Realistic Ambition and Finite Resources: Marketing journey is bound by this 2 philosophy where you have
finite resources and you need plan a realistic ambition out of it

 Targeted and Precise thinking: Have a targeted and precise thinking for any of the journey be it life or
professional

 Grass Root Thinking: Think from the lowest level of any problem and ideas and then groom it

56 we school -Welingkar Education



 Use the strength of the Brand and Communication is no longer best suited for the customer. We need to
have the tactile/tangible solution with the combination of Product, Brand and Communication

 Brand which continue to deliver tactile and honest solution are now successful in the marketing

 Consumers are now not bound by emotional boundaries and looking for the genuine and honest solution

 Specialization will never die but will limit the width of the profession
 Any role which puts you in integration, must be taken up as you move out of the boundary limit

 Future Plan:

 Mr. Saxena is most interested to work when there is integration of Communication and Brand Practices

57 we school -Welingkar Education


58 we school -Welingkar Education