Insights To Improve Your Career

Insights to improve your career
You Exec editors interview Fortune 100

executives & read 100s of editorials ―
and only email you the insights and
resources that will help you develop
your career. All, in a brief report so you
can stay ahead of the curve.
When you join our Plus subscription

you will receive exclusive resources
and insights to propel your career even
TERMS OF USE
Do not to sell these slides or redistribute them — Do not use these slides as a template
further.
— These slides, are an end-product that summarize You Exec's services only — Do not
use these slides as part of an “on demand”, “made to order” or “build it yourself” product
that automatically generates presentations — These slides are an end-product that
summarize the services that You Exec provides — You can only use these slides for
lawful purposes.
10x
GROWTH Y/Y SINCE 2014
Resources
Content to stand out
You Exec has helped thousands of

professionals to master the skills Interviews
necessary to become an executive. Exclusive understanding
Insights
Knowledge is power
Articles
Weekly summaries
PROBLEM
Career development has halted
Xxxx xxx xx x xxxxxx xx xxxxx xx. Xx xxxx

01 x xxxxxxxx xx xxxx xxxxxxx xxx.
Xxxxx xxxx
Executives and directors need a trusted

02 source of industry news that helps them lead
Xxxxxxx xxx
Managers do not understand how to

03 manage new global generation of mobile
individuals
Xxxxx xxxxx xxxxxx xxx
New college graduates around the world do

04 not have a mentor to guide them through the
obstacles that a corporate or startup career
Xxxxxx x xxxxxx xx xxxxxxxxxxx x
can throw their way
FOUR PILLARS OF DEVELOPMENT
Xxxxxxxxxxxxxxxxxx x xxxxxxxx xxxxx
Article summaries to Actionable insights to Interviews to learn of Resources to stand out

stay ahead of the curve prosper week after best in trade from the crowd.
Week. Strategies.
ARTICLE ACTIONABLE EXCLUSIVE RESOURCES

01 SUMMARIES 02 INSIGHTS 03 INTERVIEWS 04
TIMELINE
Time, it flies when you’re busy
Launched You Exec Xxx Xxxx xxxxxx xxxx Xxxxx xxxxx xxxxxx
with xxxx subscribers xxxxxxxx xxxxxx xxx xxxxxxx xxx
2014.5 2015.5 2016.5
2014 2015 2016

Raised friends and Launched Plus X xxxx xxxxx xxxxx
family seed-round subscription model for xxxxxx-xxxxx xx
corporate accounts
TARGET USERS
Size
Small/medium Innovators seek the latest

business need digital studies and resources
SMBs Founders when it comes to defining
resources and
services to help them organizational culture
compete
Style
Corporate Enterprises
Corporate employees Enterprises seek to hire

have few mentors and the best-in-class
resources to guide engineers, managers,
them to success designers in their
industry
LANDSCAPE
Xxx xxxxxxxx x xxx xxxx
Xxx xxx Xx x xxx
Xx xxx x
Xxx xxxxx
xxxxxx x xxxxxxxxxxxxxxx x xxxxxx x
X
Xx x xxx x
xxx x xxx xx xxx xxx xxxx x xxxxxx xxx
xxxxxxx xxx
X Xxxxx xxx xxxx xxxxx xx xxxx xxxx

xxxxxx
Xxxxx
Xxx xxx x
Xxxx xxxxxx X
xxxx xxxx xx Xx x xxxxx xxxxx xxx xxx
xxx xxxx xxxxx x
Xxx xxx
MARKET SIZE
Xxxxx xxxxx xxx xxxxx xx
6 of 10
Xxxxx xxxxxx x xx
9 of 10
Xxxxx xxxxx xxx xx
XXXXXXX & XXXXX
X xx xxx xxxx XX xxxxxx
(%) Xxxxx Xxxxxxx
600%
500%
400%
300%
200%
100%
0%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
43%
XX,XXX
26%
X,XXX
5%
XXX
13%
X,XXX
Xxx xxxxx xx xxxx

SOLUTION
A tiered approach to corporate education
RESOURCES
Finding and distributing
the best corporate
resources is a daunting
task. We will master it.
INTERVIEWS
Fortune 100
executives have much
to share, we will
interview them an INSIGHTS
compile best-practices We will email our
members weekly
insights to help them
develop their career.
MIND DEVELOPMENT (RIAI)
RESOURCES
R Share best-in-class resources
INTERVIEWS
I Learn from the best
ARTICLES
A To identify best practices
INSIGHTS
I To build on knowledge
OUR USERS DESIRE KNOWLEDGE
All the knowledge is out there, we
just have to connect the dots and
share it with the right people.
RESOURCES
Crowd-find materials
INTERVIEWS
Connect a new
generation with past
ARTICLES executives
Allow others to become
their own HBR
INSIGHTS
Share knowledge
across companies
POSSIBLE SALES TEAM
CEO
South America &

US EU & Middle East Africa
National Director National Directors National Director
Manager 1 Manager 2 Manager 1 Manager 2
Reps. Reps. Reps. Reps.

EXAMPLES
X Concepts from “How to Win Friend and Influence People”
X Top 10 X, Y, Z to XXXXXXX for each industry

Insights
X Podcast-like audio interviews
Interviews “Mixergy” for corporate enthusiasts

X
You Exec
X Summaries from the best business editorials
Articles
X Find material to share from different MBA programs
Resources X Books, email templates, thank you notes….
X Anything that will help recruiting world-class talent

TESTIMONIALS
What our subscribers are saying
“As a software
“Tremendous value for developer it was hard “Its like my
the time I spend for me to practice
reading my weekly public speaking and
personal
report. In less than six connect. This service professional
months my …” has helped me find
mentors…” advisor!!”
MATRIX OF SERVICES
Hardness to acquire
RESOURCES INTERVIEWS
Abstract materials that Suggestions and case-
anyone can use for most Best in class Very practical studies focused on industry
occasions people dynamics
Actionable
ARTICLES INSIGHTS
High level Actionable insights to
High-level Spot on
develop one’s career
ADVANTAGES
Care &
consultation
Great support
services
Help our members with

strategic decisions
Based on data
analytics Help enterprises
recruit best in
class talent
HOW IT ALL CONNECTS
Website Time
Member comes to website and Once article, insight, or resource is
shares a resource or article finalized it can be shared with others
Monthly New members

Want to the article, insight,
Each month Plus members can
resource that is shared
share new resources via the
website and native apps
Plus Service Shared Feed

Members who are truly interested Content appears on news feed of
can further join the Plus offering new potential members
MARKET PERSONAS
Audience breakdown after some interviews
12% Executives
25% Recruiting firms

D C B Early
Managers & Directors in
48% a corporate employees
New hires and recent

68% grads
REVENUES
$300K $210K
xxxxxx xxxxx xxx xx Xx xxxx x
$150K Xx xx xx xxxxx xxx xx

xxxxx xxx xx
$300K Xx xxxxx xxx xx

xxxxxx xxxxx xxx xx
DROPOFFS
Drops off after
downloading 1-5
resources Drops off due to lack
of insights for
specific industries
Clicks out due to
unknown reasons
5% Customer
Conversion
Drives to cart
Visitors from page but does
advertising not convert
campaigns that
are likely bots
HOW WE DO IT
We interview Fortune RESOURCES

100 executives & read D To help our members look
more professional
100s of editorials ― and
INTERVIEWS
only email you the C To pass knowledge down
insights and resources
that will help you ARTICLES
develop your
B Xxxxx xxxxx xxxxxx xxx x
xxxxxxxxxxxxxxx
career. All, in a brief INSIGHTS
report so you can stay A Actionable insights each week
ahead of the curve.

MARKETING STRATEGY
Consulting
Allow corporate members to gain access to our
consulting expertise
Paid subscribers
This is optional, not sure yet. Ideally everything
should be free for everyone
Free services
Capture potential members with free-mium model
Incredible content
Develop incredible content such that our members
will not be shy to share the content
THE FIRST THREE YEARS
Y1
Introduce
Y2
Ensure
Y3
Focus on
services to members use consulting
corporate all four of our services
employees. products
Spray and
pray
This is broaden the brand – Focus on depth and Allow large enterprises to use
both in the US and abroad acceleration of member our consulting services. Help
professionals our members find amazing
jobs
TRAFFIC FLOW
Where do members on our website
80%
Only landing page
Top three most desired pages
15%
Visited cart page
5%
Converted
xxxxxx x xxxxxx x xxxxxx x
xxxxxxxxxxxxxxx xxxxxxxxxxxxxxx xxxxxxxxxxxxxxx
X xx xxx X X xx xxx X X xx xxx X

99% OF THE
NEWS YOU
Xxxxx X
xxxxxx x
xxxxxxx
XX
READ WILL NOT
IMPROVE YOUR
CAREER.
Xxxxx X
xxxxxx x
xxxxxxx
XX
We only send you actionable insights that can

develop your career. We read 100s of business
editorials and interview Fortune 100 executives
Xxxxx X
xxxxxx x
xxxxxxx
to discover the best insights, the most valuable

XX
articles, the most used resources you can use to
succeed in your industry.
20%
48% UK, Germany,
Spain, France
US & Canada
4%
Xxxxx xxxxx
GEO-
12% BREAKDOWN
Brazil We are still in the early stages of capturing
the market. We have 0.01% penetration
OUR WEEKLY REPORT IS
20% 18% 40%
UK France Germany
BRIEF BUT PACKED WITH

INSIGHTS
Insights that will help you forge stronger

relationships at work to advance your career.
We only focus on identifying and reporting the
latest insights and trends that will allow our
subscribers to succeed.
TRAFFIC BY REFERER
Summarized by source and type
23% 23% 11% 45%

Xxxxx Xxxx xxx Xxxxxxx Xxxx
16%
Xxxxxx
2% 6%
Xxxx Xxxxx
7%
19% 24% Xxxxx
Xxx xxxx Xxxxxx
23%
Xxxxx xxxx
EFFECTIVENESS
Resources vs. Interviews vs. Articles vs. Insights
3% 45% 60% 55%

45%
Xxxxxx x xxxxxx x xxx x xxx xx xxx x
90%
Xx xxxxxx xxxxxxxx x xxxx xxxxx
Insights Articles Interviews Resources

GENDER USAGE DISTRIBUTION
How different genders use our content
65% X X 30%
X X
X X
72% 38%
28% 26%
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