Beruflich Dokumente
Kultur Dokumente
Aquino, Joker
Gahol, Mark Xyrelle
Geralde, Princess
Mortel, Aphol Joyce B.
Whether the buyer is satisfied after
purchase depend on the offers performance in
relation to the buyer expectation. In general
satisfaction is a person’s feelings of pleasure or
disappointments resulting from comparing a
product perceived performance relation to his
or her expectations.
Furthermore, customer is the key role in any
business, without any customer it’s difficult to
do business, and that’s the fact.
The purpose of the study is to know the
satisfaction of selected customer among
different fast food chains at Lemery,
Batangas.
The data that were gathered by the
researchers were properly tabulated,
calculated, and interpreted using appropriate
statistical treatment.
The researcher used the following
descriptive statistics such as frequency
weighted mean and rank.
This was applied to know the customers
satisfaction among different fast food chains
at Lemery, Batangas.
• Construction of the Questionnaire
• Validation of Questionnaire..
15-20 18 45%
21-25 16 40%
Total 40 100%
Findings
1.1 Age. The age of the respondents is considered as
one of the important factors that effects the
business growth. 18 or 45 percent of the respondents
are in 15-20 age group, closely followed by 16 or 40
percent of the respondents that fall on age 21-25. It
also appears that 15 percent falls on the 26 and
above group.
Conclusion
1.1 The number of the customer from older age is less
than the younger age.
Recommendation
1.1 The study has shown that 18 respondents or 45
percent were 15 and below years of age where as 16
respondents or 40 percent of the sample were 21-25
years of age. The number of the customer from older
age is less than the younger age, therefore fast food
chains should established some foods that can suit
the taste of older person to gain more older
customer.
Table 2
Frequency and Percentage Distribution of the Respondents in terms of Gender
Male 15 37.5%
Female 25 62.5%
Total 40 100%
Findings
1.2 Gender. There was 40 fast food customers, 15 or
37.5 percent are males and 25 or 62.5 percent are
females.
Conclusion
1.2 The number of female customer is greater than
the number of male customers.
Recommendation
1.2 The investigation revealed that the number of
female customer is greater than the number of male
customers, it say that male are more likely to eat
healthy food rather than eat in fast food chains. The
advice is fast food chains should established healthy
food to gain more male customer.
Table 3
Level of Customer Satisfaction in terms of Food Quality
Statement Weighted Ranking Verbal
Mean Interpretation
Food Quality
1. The price of each meal is 3.75 4th Highly Satisfied
affordable.
2. The food has its own trademark. 4.06 3rd Highly Satisfied
3. The food suits the taste of the 4.25 1st Highly Satisfied
customer.
Recommendation
2.1 Fast food chains should decrease the price of the
meal for them to gain more satisfied customer.
Because the investigation revealed that the fast food
chains food quality suited the taste of the customer
but the price of each meal is not that affordable.
Table 4
Level of Customer Satisfaction in Terms of Sanitation
Statement Weighted Ranking Verbal
Mean Interpretation
Sanitation
Recommendation
2.2 Fast food chains should regularly established cleaning
schedule to maintain the cleanliness of their area. Because
the investigation revealed that the fast food chains
employees are responsible when its comes for wearing
safety wears but fast food owner or operators did not
make sure they have established a regular cleaning
schedule for their employees.
Table 5
Level of Customer Satisfaction in terms of Amenities
Recommendation
2.3 Fast food chains should established highest
wireless internet service to gain more satisfied
customer. Because the investigation revealed that
the number of fast food chains employees is enough
and the wireless internet service in fast food are
slow.
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