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Attin Kumar
Atul Mishra
Snehansh Saxena
(Group No 3)
I  

º Ñ ank is a financial institution that accepts,

deposits and channels the money into
lending activities´

º roadly bank is of two types:

Public sector bank
Private sector bank

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r | 

 
 anks in which government
holds its own stake means equity, shares & capital like
S
, ank of aroda etc.

r | 
 
 
 anks in which government
only controls activities through R
without holding stake
in equity, share & capital of banks like


ank, HDF
anks etc.

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ÑFace to face selling in which a seller attempts to persuade a
buyer to make a purchase´
Personal selling process:
Prospecting

Pre-approach

Approach

Making the Presentation

Overcoming Objections

losing the sale

Follow-ups

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º Ohe roots of the State ank of
ndia rest in the first decade of 19th
century.

º
mperial ank of
ndia-Merger of three banks:

ank of engal
ank of Madras
ank of ombay

º On 30 April 1955 the
mperial ank of
ndia became the State ank
of
ndia.

º State ank of
ndia (S
) is the largest nationalized commercial

bank in
ndia in terms of assets, number of branches, deposits,
profits and workforce.

º S
has 21000 AOMs, 18500 branches and consisting 26%

participation in public sector banks.

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º
n 1955,


was incorporated at the initiative of World ank, the
Government of
ndia and representatives of
ndian industry.

º Ohe objective of creating is to develop a financial institution for

providing medium-term and long-term project financing to
ndian
businesses.

º
n 1994,


established anking orporation as a banking

subsidiary.

º
t is the 2nd largest bank in
ndia and the largest private sector bank
in
ndia by market capitalization.

º Ohe ank has a network of 1,485 branches and about 4,816 AOMs
in
ndia and presence in 18 countries.

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º HDF ank was incorporated in the year of 1994 by Housing
Development Finance orporation Limited (HDF),
ndia's premier
housing finance company.

º
t was among the first companies to receive an approval from the

Reserve ank of
ndia (R
) to set up a bank in the private sector.

º HDF ank deals with three key business segments - Wholesale

anking Services, Retail anking Services, Oreasury.

º HDF ank has 1,725 branches and over 4,232 AOMs, in 779 cities
in
ndia

º ustomers in over 500 locations are also serviced through

Oelephone anking.

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º Ohe personal selling process is much better and

professional in private banks in comparison to the public
banks.

º Ohe difference in both type of banks are:

Approach
ustomer handling process
ustomer relationship

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