Research Proposal

Francheska Fauni – EN202

 Research Question

What is the role of social media in the success of

business in the CNMI?
 Objectives of Study
1. To reveal and understand the demand in the
usage of social media as a business marketing tool
in the CNMI.

2. To study the impact of marketing technology on

potential costumers of businesses in the CNMI.

3. To create a correlation between social media and

a successful business.
 Literature
Academic Sources Non-Academic Sources
• Alharbie, A. (2015). Business growth • Press Release (2018). Learn how to
thru social media marketing. harness social media for your
International Journal of business. Saipan Tribune.
Innovation and Applied Studies,
13(4), 873.
• Bagnol, R. C. (2011) Social media
• Cox, S. (2012). Social media marketing advertising in the CNMI. Business
in a small business: A case study. Edge. Marianas Variety.
Purdue University. Department
of Computer Graphics • Gutierrez Jr., C. M., (2017) Technology
Technology.
has changed advertising forever.
Huffington Post.
• Barlow, M., & Thomas, D. B. (2011). The
Executive's Guide to Enterprise
Social Media Strategy: How
Social Networks Are Radically
Transforming Your Business.
 Methodology
• Surveys

o Sample group: 40 NMC students

o Goal of survey: to get an overview on how often students use social

media and evaluate correlation with consumer activity

o Can be carried out through hardcopy material or via web link.

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o Sample group: 10 business in the CNMI

o Goal of survey: to get an overview on how they utilize social media

and how it has affected their sales
 Methodology
• Interview

o Sample group: Tribe Marianas, Cha Café, and other business.

o Goal of interview: to acquire qualitative data

 Data Analysis
• Data will be broken down into coding (broken into
subcategories and labeled)

• Questions asked from survey allows the researcher

to categorize data for further analysis

• Quantitative data will be projected through graphs

and charts showing statistical findings.
 Schedule
Date Plan
1 October – 7 October Go through literature
8 October – 14 October Draft Survey Questionnaire and Interview
Questions

15 October – 28 October Consult for approval of materials – start

carrying out the surveys and interviews
29 October – 4 November Analyze data collected
5 November – 11 November Start drafting research paper
12 November – 25 November Start finalizing research paper
26 November – 2 December Submit paper.
 Conclusion
• This proposal summarizes the elements of the six-week study I plan to
conduct by providing the references, the methodology, and the
schedule I will work with. Through this study, I aim to gain a better
understanding on how business in the CNMI utilizes social media and
find a relationship between social media marketing in success in the
business world.