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UNIT I Lectures: 20

Overview: International Business- Introduction, Concept, Definition, Scope, Trends,


Challenges and
Opportunities; Nature, Meaning and Importance of International Competitive Advantage,
Multidimensional view of Competitiveness- Financial Perspectives:
UNIT II Lectures: 20
Theories of International Trade: International Business Theories, Trade Barriers- Tariff and
Non Tariff
Barriers.
UNIT III Lectures: 15
International Bodies: International Monetary Systems and Financial Markets, IMF, World
Bank, IBRD, IFC, IDA, Existing International Arrangements; Globalization and Foreign
Investment- Introduction FDI, national FDI Policy Framework, FPI, Impact of
Globalization.
UNIT IV Lectures: 15
Issues in International Business: Outsourcing and its potentials for India; Strategic
alliances, mergers and acquisitions; Role of IT in international business; International
business and ecological considerations; Global Human Resource Management-
Selection, Development, Performance Appraisal and compensation, Motivating
employees in the global context and managing groups across cultures, Multicultural
Ms. Antriksha Negi, Assistant Professor ,
2/m25/a2n01a6geme
VSBS, VIPS
For BBA 6th Semester
IB_Assignment 1:
1. How is international business different form managing domestic
business. Bring out factors influencing international business and
explain using relevant examples. (15 marks)
2. Discus the strategies for achieving global competitive
advantages. (10 marks)
3. Write a short note on : (7.5 marks each)
a. Role of World bank in development of countries
b. IMF
c. IDA
d. IFC
4. Discuss various IB theories. How these theories are helpful to
IB. (15 marks)
5. Write short notes on various types of Non Tariff and Tariff Barriers
to International Business (15 marks)
Last date to submit assignment of unit 1: 17th Feb 2016`
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
International Business

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
Introduction To IB

• International business refers to business that


takes place between 2 or more countries
beyond their political boundaries
• It includes any types of business activity that
crosses national boundaries.
• IB involves :
– Transfer of goods, services, capital , knowledge
and information across national boundaries

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
Transfer of goods, services, capital , knowledge and information across national
boundaries

Japan to loan India Rs5479 crore for metro project

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
Introduction To IB

• International business refers to business that


takes place between 2 or more countries
beyond their political boundaries
• It includes any types of business activity that
crosses national boundaries.
• IB involves :
– Transfer of goods, services, capital , knowledge
and information across national boundaries

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
• International Business:
– It is defined as the process of extending the business
activities from domestic to any foreign country with
an intention of targeting international customers
– It is also defined as the conduction of business
activities by any company across the nations.
– It can also be defined as the expansion of business
functions to various countries with an objective of
fulfilling the needs and wants of international
customers

Ms. Antriksha Negi, Assistant Professor ,


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Scope of International Business
• Merchandise Exports and Imports i.e trade in
goods
• Service Exports and Imports i.e trade in
services.
• Licensing and Franchising :
– Pepsi and Coca Cola

• Foreign Investments : FDI vs FII

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Features of International Business
• Large scale operations
• Integration of economies
• Dominated by developed countries and MNCs
• Benefits to participating countries
• Healthy competition
• Special role of science and technology
• International restrictions
• Sensitive nature

Ms. Antriksha Negi, Assistant Professor ,


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Surprised to learn that one of the isolated country’s
biggest trade partners is India???

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Challenges in IB
• Different political environment :
• China, US, North Korea, Pakistan
• Legal policy framework :Nationalism and business
policy

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
www.daiichisankyo.com

http://www.nestle.com/

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Challenges in IB contd…
• Behavioural factors
• Attitude, Social values, beliefs system , culture

• Economic forces :
• Why countries exchange goods and services ??
• Why capital and people travel ??
• Why one countries currency has certain value compared
to another??
• Different geographical influences : Floods, hurricanes,

earthquakes, tsunami, freezing, draught etc.


• Competitive environment
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Challenges of IB:
• Different currencies
• Varying trade policies
• Different market conditions
• Different languages
• Long distance
• Laws & Regulations :
– Trade Barriers
• Cost
• Communication Difficulties and Cultural Differences
• Choosing the Right Shipping Method
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Opportunities in International Business

• Reasons for the firms going international


• Profitability
• Growth in demand for better quality products
• Economies of Scale
• Access to imported inputs/Resources
• Marketing Opportunities
• USP of product & services
• R& D Costs.

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
McDonald’s cooks up new Indian breakfast
menu including masala dosa burgers

Read more at:

By Sagar Malviya, ET Bureau | Updated: Jan 11, 2017, 12.50 AM IST


Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Napping in Public? In
Japan, That’s a Sign of
Diligence

Sleeping in public is especially prevalent on


commuter trains, no matter how crowded, in
Japan. It helps that the country has a very low
crime rate. CreditKo
Ms. AntrikshaSasaki for
Negi, Assistant Professor
VSBS, VIPS
, The New York
Trends in International business

• Global climate change


• Migration
• Global terrorism
• Emerging markets
• Next Industrial age
• Mega regional agreements
• Global growth led by USA

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
Global climate change

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
Migration and brain drain Video

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Global terrorism

Ms. Antriksha Negi, Assistant Professor ,


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Emerging markets• BRICs (Brazil, Russia, India, China
and South Africa),
• Growth potential, with the aim of helping
investors spot opportunities in newly
discovered markets ahead of the
competition.
• Civets (Colombia, Indonesia,
Vietnam, Egypt, Turkey and South
Africa)
• new cluster of countries with young
populations and potential future growth.
• MINTs (Mexico, Indonesia, Nigeria
and Turkey)
• rising middle classes.
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Next Industrial age

Ms. Antriksha Negi, Assistant Professor ,


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Mega regional agreements

Ms. Antriksha Negi, Assistant Professor ,


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• Transatlantic trade and investment partnership
(TTIP) between the united states and the EU;
• The trade in services agreement (tisa) between
23 WTO members including the EU, focused on
services and services related disciplines;
• The regional comprehensive economic
partnership (RCEP), the asia-driven quota that
includes the 10 ASEAN members and six
countries including china, india and japan.
• Transpacific Partnership Agreement (TPP)

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Basis between
Difference Domestic International
Domestic and International business
Business Business

Risk Less Comparatively greater


risk
Currency A domestic business An international business
deals in a single deals in multiple
currency currencies
Human A domestic business Multilingual,
Resource can succeed with multistrategic and
human resource with multicultural human
minimum skill and resource is necessary for
knowledge smooth operations of an
international business

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
Basis Domestic
Difference Businessand International
between Domestic Internationalbusiness
Business
Geogra It is carried out within the It is carried out across
phic national or geographic borders and national
Area borders of the country territories of a country

Restricti Tariffs and quotas are not Many restrictions are


ons present and very few local imposed while doing business
restrictions are imposed on internationally or entering a
a domestic business foreign market e.g. Tariff and
non-tariff barriers, exchange
controls, local taxes etc.
Culture There is less difference in The market culture is
the market culture of local relatively uniform
areas and regions within a
country. The market culture
is relatively uniform

Ms. Antriksha Negi, Assistant Professor ,


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Basis between
Difference Domestic International
Domestic and International business
Business Business

Research It is easy to conduct It is very difficult and costly.


business research, Reliability of information
demand analysis and depends upon the individual
customer survey country
Cost Do not enjoy Cost Advantage of location
Advantage advantage economies and cheap
resources are available
Environment A domestic business is Domestic, foreign and
only affected by the international environment
variables in the factors affect an international
domestic environment business

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
International competitive advantage
• Competitive advantage is a business concept that
describes the attribute of allowing an organization to
outperform its competitors.
• These attributes may include
• Access to natural resources,
• such as high-grade ores
• a low-cost power source,
• highly skilled labor,
• geographic location, etc.
• Access to new technology can also be considered
as an attribute of competitive advantage.

Ms. Antriksha Negi, Assistant Professor ,


34
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International Competitive
Advantage
• Any feature of a business that enables it to earn a higher return on
investment despite counter pressure from competitors.
• Competitive advantage is a business concept describing attributes that
allow an organization to outperform its competitors.
• These attributes may include:
– Accessto natural resources, such as high grade ores or
inexpensive power,
– Highly skilled personnel
– Geographic location,
– High entry barriers, etc.
• New technologies, such as robotics and information technology, can also
provide competitive advantage, whether as a part of the product itself, as
an advantage to the making of the product, or as competitive aid inMs.
tAhnterikshba uNesgii,nAsesisstsantpPrroofescsoers, s
2/25/2016 Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Competitive advantages of BRICS nations :

– Brazil : Healthy export trade in coffee, sugar, soya


beans, textiles and electrical equipment.
– Russia : World's richest countries in raw materials,
around 20 percent of the world's production of oil and
natural:gasDemocracy , Demographic dividend and
– India
Demand
– China : Manufactured goods such as
electronics etc.
consumer
– South Africa : Gold, diamonds, platinum, 40 per cent of
the world's gold reserves

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
• A firms ability to compete successfully in a given
industry depends partly on the competitive structure of that
industry .
Michael Porter states that competitive nature of an
industry depends upon five forces

Michael Porter’s five forces model


Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Threat of new entrants
• A new entry of a competitor into your market
also weakens your power. Threat of new entry
depends upon entry and exit barriers. Threat of
new entry is high when:
Capital requirements to start the business are less
Few economies of scale are in place
Customers can easily switch (low switching cost)
Your key technology is not hard to acquire or isn’t
protected well
Your product is not differentiated

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
Bargaining power of Buyers
• Bargaining Power of Buyers means,
 How much control the buyers have to drive
down your products price,
 Can they work together in ordering large
volu
mes.
• Buyers have more bargaining power
n:
whe
 Few buyers chasing too many goods
 Product is not differentiated
 Buyer’s cost of switching to a competitors’
product is low
 Shopping cost is low
 Buyers are price sensitive
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Threat of substitute product
• Threat of substitute products means
how easily your customers can switch
to your competitors product.
• Threat of substitute is high when:
– There are many substitute products
available
– Customer can easily find the product or
service that
you’re offering at the same or less price
– Quality of the competitors’ product is
better
– Substitute product is by a company
earning high profits so Negi,
Ms. Antriksha can reduce
Assistant
VSBS, VIPS
Professor , prices
Bargaining power of suppliers
• Bargaining power of supplier means
how strong
is the position of a seller.
– How much your supplier have control over
increasing the price of supplies.
• Suppliers are more powerful when
– Suppliers are concentrated and well
organized
– A few substitutes available to supplies
– Their product is most effective or unique
– Switching cost, from one suppliers to
another, is high
– You are not an important
Ms. Antrikshacustomer to,
Negi, Assistant Professor
VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Industry Rivalry

• Industry rivalry mean the intensity of competition


among the existing competitors in the market.
– Intensity of rivalry depends on the number of competitors
and their capabilities.
• Industry rivalry is high when:
– There are number of small or equal competitors and less
when there’s a clear market leader.
– Customers have low switching costs
– Industry is growing
– Exit barriers are high and rivals stay and compete
– Fixed cost are high resulting huge production and
reduction in prices
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
International competitive advantage
• According to Pitts and Snow a competitive advantage is :
– any feature of a business firm that enables it to earn a higher
return on investment despite counter pressure from competitors.
– They urge that competitive advantage is gained at corporate level
through
– synergy and at the business level through
– market share.
– A large firm can gain advantage by
• Paying less interest to its creditors and underwriters
• Paying less taxes by shifting funds from one business to another.
• A diversified firm can gain advantage by allocating resources
according to products relative market share and market growth.
• In addition large and diversified firms get benefits of scale, risk
reduction, latest technology, human resources development and better
bargaining capacity.
• There are three sources of market share :
– Economies of scale Ms. Antriksha Negi, Assistant Professor ,
34
Market
– Experience VSBS, VIPS
International competitive advantage
• Meaning
– Competitive advantage is a business concept describing
attributes that allow an organization to outperform its
competitors.
– These attributes may include access to natural resources,
such as high grade ores or inexpensive power, highly
skilled personnel, geographic location, high entry barriers,
etc.
– New technologies, such as robotics and information
technology, can also provide competitive advantage,
whether as a part of the product itself, as an advantage to
the making of the product, or as a competitive aid in the
business process (for example, better identification and
understanding of customers).

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
Porter's generic strategies model

Differentiation Overall cost


leadership leadership
strategy strategy

Focus
Differentiation
Focus cost
leadership leadership
strategy strategy
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Means of Gaining

High market share,


Design, brand image,
dealer network, skilled
favourable access
and creative team, to raw material,
access to leading R&D Building sales
tools volume, efficient
facilities

Focus
Differentiation
Focus cost
leadership leadership
strategy strategy
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Focus differentiation leadership

firstcry.com/ Ms. Antriksha Negi, Assistant Professor ,


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Japans
competitive
electronic
market

•"Home-grown"
resources •Supplier
Competitors
Complementary
Ms. Antriksha Negi, Assistant Professor , firms
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Demand condition

Ms. Antriksha Negi, Assistant Professor ,


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Factor condition Greatest land mass, vast oil
deposits, natural resources, largest
Russia petroleum industry in world
7th largest country in terms of land
mass, 2nd largest population, annually
India graduates more English speakers
India then US, engineering and computer
skills.
Largest and most sophisticated
capital market in world, expansion,
innovation, well prepared for
US international competition
Great entrepreneurial ability, low
cost start-ups, high R&D funding,
Denmark successful Parma industries and
medical equipment's
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Firms strategy, structure and rivalry

Japanese electronic market

Canon, Casio, Citizen, Fujifilm,


Fujitsu, Hitachi, JVC Kenwood,
Konica Minolta, Kyocera,
Mitsubishi Electric, NEC, Nikon,
Nintendo, Olympus, Panasonic,
Pioneer, Ricoh, Seiko Group, Sharp
Corporation, Sony,
TDK, Toshibaand Yamaha.

Ms. Antriksha Negi, Assistant Professor ,


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• Factor Conditions
– A country creates its own important factors such as skilled resources and
technological base.
– The stock of factors at a given time is less important than the extent that
they are upgraded and deployed. Local disadvantages in factors of
production force innovation.
– Adverse conditions such as labor shortages or scarce raw materials force
firms to develop new methods, and this innovation often leads to a
national comparative advantage.
• Demand Conditions
– When the market for a particular product is larger locally than in foreign
markets, the local firms devote more attention to that product than do
foreign firms, leading to a competitive advantage when the local firms
begin exporting the product.
– A more demanding local market leads to national advantage
– A strong, trendsetting local market helps local firms anticipate global
trends.

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• Related and Supporting Industries
– When local supporting industries are competitive, firms enjoy more
cost effective and innovative inputs.
– This effect is strengthened when the suppliers themselves are
strong
global competitors.
• Firm Strategy, Structure, and Rivalry

– Localexample,
conditionsGerman
affect firm strategy. tend to be hierarchical.
companies
Forcompanies
Italiantend to be smaller and are run more like extended families.
Such strategy and structure helps to determine in which types of
industries a nation's firms will excel.
– In Porter's Five Forces model, low rivalry made an industry attractive.
– While at a single point in time a firm prefers less rivalry, over the long
run more local rivalry is better since it puts pressure on firms to
innovate and improve. In fact, high local rivalry results in less global
rivalry.
– Local rivalry forces firms to move beyond basic advantages that
the Ms. Antriksha Negi, Assistant Professor ,
home country may enjoy, suchVSBS, as VIPS
low factor costs.
The Value Chain

• Inbound logistics:
– The receiving and warehousing of raw materials, and their distribution
to manufacturing as they are required.
• Operations:
– The processes of transforming inputs into finished
products and
services.
• Outbound logistics:
– The warehousing and distribution of finished goods.
• Marketing & sales:
– The identification of customer needs and the generation of sales.
• Service:
– The support of customers after the products and services are sold to
them.

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Value chain analysis

Ms. Antriksha Negi, Assistant Professor ,


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Negi
Ms. Antriksha 
INTERNATIONAL MONETARY 
 SYSTEMS
IMF cuts India’s growth

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
 International monetary systems are sets of
agreed rules, principles and supporting   institutions, that
internationally
facilitate
International trade,
 Cross border investment and

Negi
Ms. Antriksha 
 Generally the reallocation of capital between
nation  states.
 They provide means of payment between 
acceptable  buyers and sellers of  
different nationality, including
deferred payment.
 To  operate  successfully,  they  need  to  inspire  confidence,  to   
provide sufficient liquidity for fluctuating levels of trade and to  
provide means by which global imbalances can be corrected.
 The  systems  can  grow  organically  as  the  collective  result  of   
numerous  individual  agreements  between  international   
economic factors spread over several decades.
 Alternatively, they can arise from a single architectural vision as 
 happened at Bretton Woods in 1944
INTERNATIONAL MONETARY  SYSTEMS
3 PHASES
 The pre    The Bretton 
WWI  
 Between the 
 Woods Era: 

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Ms. Antriksha 
financial     World 
 1945–1971
order: 1870–  Wars:    1919–
 1914 1939
•First age of   •De­globalisation
globalization •Abandoned
•Money the  gold standard
unions
•Gold  
standard
THE PRE WWI FINANCIAL  ORDER:
1870–1914
 First age of Globalisation.
 Money unions were operating which effectively allowed 

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members
to accept each other's currency as legal tender including the
 Latin Monetary Union (Belgium, Italy, Switzerland, 
France)  and
 Scandinavian monetary union (Denmark, Norway and
Sweden).
 In the absence of shared membership of a union, transactions  
were facilitated by widespread participation in the gold 
standard,  by both independent nations and their colonies.
 Great Britain was at the time the world's pre­eminent 
financial,  imperial, and industrial power, ruling more of the 
world and  exporting more capital as a percentage of her 
national income  than any other creditor nation has since.
Between the World Wars: 1919–1939

 A period of de­globalisation
 Countries  had  abandoned  the  gold  standard  except   

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Ms. Antriksha 
for the united states.
 By  the  early  30's  the  prevailing  order  was   

essentially a fragmented system of floating exchange 
 rates .
The Bretton Woods Era: 1945–1971
Very Important
 In July 1944, representatives from 45 nations met 
in  Bretton Woods, New Hampshire, US to discuss 

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the  recovery of Europe from World War and to resolve  
international trade and monetary issues. 
 The  resulting    Bretton  Woods  Agreement  established 
the:
International  Bank  for   
Reconstruction and    International Monetary   
Development   (the World  Fund (IMF) to  manage  the 
Bank) to provide   long­  international  monetary  system 
 term loans to     of fixed exchange rates  
Europe's recovery. assis
t
INTERNATIONAL MONETARY FUND
 To resolve monetary problem
 To enhance flow of international liquidity
IMF began operations on march, 1947

Negi
Ms. Antriksha 

 First drawings made by France on 8th May, 1947
 An organization of 188 countries,
 Working to foster :
 global monetary cooperation,
 secure financial stability,
 facilitate international trade,
 promote high employment and
 sustainable economic growth, and
 reduce poverty around the world.
 Governed by and accountable to the 188 countries 
that  make up its near­global membership.
RESOLVE  
Enhance flow of  Began operations
MONETARY 
 international   on march, 1947
 PROBLEM
liquidity
 International  

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Ms. Antriksha 
monetary First drawings  
fund made by France  
•Working to foster : on 8th may, 
Global monetary cooperation, 1947
An organization 
Secure financial stability,  of 188 
Facilitate international trade, countries
Promote high employment and
Sustainable economic growth, 
 and
Reduce poverty around the 
 world.
 Membership: 188 countries
 Headquarters: washington, D.C.

 Executive board: 24 directors each representing a single  

country or a group of countries

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 Biggest borrowers (amounts outstanding as of 

3/13/15):
portugal, greece, ireland, ukraine
 Original aims:

 Promote international monetary cooperation;
 Facilitate the expansion and balanced growth of  
international trade;
 Promote exchange stability;
 Assist in the establishment of a multilateral system of  
payments; and
 Make resources available (with adequate safeguards) to  
members experiencing balance of payments difficulties.
Ms. Antriksha Negi
THE IMF’S RESPONSIBILITIES
 Surveillance:
 To  maintain  stability and prevent crises  in  the   
international  monetary  system,  the  IMF  reviews 
country  policies  and national, regional, and  global 

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economic  and    financial  developments  through  a  formal 
system known as  surveillance.
 Financial assistance
 Technical assistance:
 tax  policy  and  administration,  expenditure 
management,    monetary  and  exchange  rate  policies, 
banking  and    financial  system  supervision  and 
regulation, legislative  frameworks, and statistics.
 SDRs : An international reserve asset
 Resources
 Governance 
The Foreign exchange reserves of India
consists of below four categories.
(a) Foreign Currency Assets
(b) Gold
(c) SDRs
(d) Reserve Position in the IMF

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SDRS
An  international  reserve  asset,  created  by  the  IMF  in    1969  to 
supplement the existing official reserves of   member countries.
It is neither a currency, nor a claim on the IMF.
An  interest­bearing  international  reserve  asset  created   
by  the  IMF  in  1969  to  supplement  other  reserve  assets    of  member 

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countries.
In addition to its role as a supplementary reserve  asset, the SDR serves 
as  the  unit  of  account  of  the  IMF    and  some  other  international 
organizations.
• There are entitlement granted to member countries who can draw from 
IMF apart from their quotas.
• When  SDR’s  are  allocated  to  the  countries  special  drawing  account  is 
credited with the amount allotted.
• When  countries  require  foreign  exchange  it  can  sell  SDR’s  to  another 
country and get foreign exchange.
• Most important feature of SDR:
• There are distributed among member countries in 
proportion to their quotas.
SDR’S VALUE BASED ON A BASKET
OF KEY INTERNATIONAL CURRENCIES

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Ms. Antriksha 
The euro, Japanese yen, pound
sterling, and U.S. Dollar
Ms. Antriksha Negi
Ms. Antriksha Negi
Ms. Antriksha Negi
IMF ORGANIZATIONAL CHART

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Ms. Antriksha 
Ms. Antriksha Negi
Ms. Antriksha Negi
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Ms. Antriksha Negi
IBRD IDA IFC
Establish 1944 1960 1956
ed:
Members: 188 172 184
Mission: Broad poverty Broad poverty Promote private

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Ms. Antriksha 
reduction reduction sector investment
Clients: Middle-income and Poorest countries Businesses in
creditworthy low- developing
income countries countries where
there is limited
access to capital
Tools: Loans, guarantees, Interest-free loans, Commercial-rate
analytical and grants, analytical loans, equity
advisory services and advisory investments,
services resource
mobilization,
advisory services
IBRD IDA IFC
Objectives • Reconstruction • To provide • To invest
and and development finance in private
Functions development • Poverty alleviation in enterprises
• Eradicate poorest countries of • Seeks to
poverty world like Malawi, bring together
• Universal Burundi, Niger investment

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Ms. Antriksha 
primary • Raise standard of opportunities.
education living • Flow of capital
• Promote • Productivity and
private economic growth in
foreign less
investment developed nations.
Organizatio
nal
structure
IBRD • IDA IFC
Resources • 2% of share • Capital • Mainly
capital in form contribute from

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Ms. Antriksha 
of gold and US by developed
dollars. members nations.
(available for nations
lending ) and
• 18% of share accumulated
capital in form of reserves
own currency • Can
• 80% is kept also borrow
in reserves from world
(Not bank
available for
lending )
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Ms. Antriksha Negi

SOURCE  : IMF
Basis IMF World bank
Objectives Oversees international Seeks to promote economic
monetary system and promotes development and structural
international reforms in developing nations
monetary cooperation
Areas Promotes exchange stability and Assists developing countries by

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of concern orderly exchange relations among providing long term finance for
it members developmental projects
BOP Assist members in temporary BOP Provides special financial
difficulties by providing them assistance to
with the opportunity to correct itpoorest developing countries
through IDA
Financing Supplements the reserves of its Stimulates private
members by allocating SDR’s if enterprises in developing
there is a long term global need. countries through IFC
Mode Draw its financial resources Acquires most of its financial
of principally from the quota resources by borrowing on the
transaction subscriptions of its members . international bond market
s
WORLD BANK 
FUNCTIONS
 Construction and development of the territories
 Promote  private  investment  and  long  run   

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balanced growth of international trade and BOP
 Arrange loans made or guaranteed by it. So that  

more  useful  and  urgent  projects  receive   


preference.
 Provide finance to projects from its own capital,  

funds raised by it and by participating with other 
 members.
WORLD BANK 
OBJECTIVES
(i) Investing in people, particularly through basic
health and education;

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(ii)Focusing  on  social  development,  governance  and   
institution­building as the major elements of poverty  
alleviation;
(iii)Strengthening  the  ability  of  the  governments  to   
deliver  quality  services  with  greater  efficiency  and   
transparency;
(iv) Protecting the environment;
(v)Supporting  and  encouraging  private  business   
development and long­term planning.
Negi
Ms. Antriksha 
Jim Yong Kim MD, PhD, also known as Kim Yong, is a South Korean  
and American physician and anthropologist who has served as the 12th 
 President of the World Bank since July 1, 2012
Ms. Antriksha Negi
BRICS FACT FILE
 Coined by Jim O'Neill, then chairman of Goldman Sachs in 2001
 An alliance formed in 2006
 BRICS is the acronym for an association of five major emerging  
economies:
 Brazil
 Russia
 India
 China
 South Africa
• Inaugural BRIC summit took place in Russia on June
16,  2009.
• BRICS members are developing or newly industrialized countries.
 They all are deemed to be at a similar stage of newly
advanced
economic development.
 Goldman Sachs expects the BRICS to account for close to 40 % of  
global GDP by 2050 and to have become world’s top five economies.
Ms. Antriksha Negi

OBJECTIVES
OF
 Comparative advantages of BRICS nations :
 Brazil : Healthy export trade in coffee, sugar, soya beans,  
textiles and electrical equipment.
 Russia : World's richest countries in raw materials, around  
20 percent of the world's production of oil and natural gas
 India : Democracy , Demographic dividend and Demand
 China : Manufactured goods such as consumer electronics  
etc.
 South Africa : Gold, diamonds, platinum, 40 per cent of the  
world's gold reserves
 These countries encompass over 25% of the world's land coverage  
and  40%  of  the  world's  population  and  hold  a    combined 
GDP(PPP) of $20 trillion.
 Could become  among the five  most dominant economies by the   
year
2050.
 Working  together,  the  BRICS  countries  can  carve  out  the  future   
economic order between themselves.
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Ms. Antriksha 
BRICS VS. ROW :
STANDING IN WORLD  ECONOMY
Ms. Antriksha Negi

SOURCE  : 
IMF
BRICS 
MILESTONES
 Global financial crisis and strengthening group
 Called for greater representation at   international

level
 MoU’s on cooperation among BRICS export credit  

and guaranteed agencies.
 Explore avenues of cooperation in insurance
and
reinsurance market
 Broad vision and shared prosperity

 Contingency reserve arrangement

 New development bank
HIGHLIGHTS OF SUMMIT

 Hosted by Brazil at Fortaleza
 Sustainable solutions for inclusive growth

 New Development Bank (NDB)

 Contingent Reserve Arrangement,


or  reserve pool
WHY NEW DEVELOPMENT BANK 
(NDB)  ?

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Ms. Antriksha 
Ms. Antriksha Negi
Ms. Antriksha Negi

SOURC

IMF
E  :
NEW DEVELOPMENT BANK  (NDB)
 The New Development Bank (NDB), is
multilateral
development  bank  operated  by  the  BRICS  states  as  an   
alternative to the existing US ­dominated World Bank and  
International Monetary Fund.
 $100 billion BRICS Development Bank and a reserve  

currency  pool  worth  over  another  $100  billion   


(contingent  reserve  arrangement)  a  deal  that  gives   
each country’s central bank access to emergency supplies of 
 foreign currency.
 Initial capital of $50 billion.

 Each member country will contribute an equal share  and

have equal voting rights.
 The first president will be from India.

 It will be headquartered in Shanghai, China.
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
 The Bank is set up to foster greater financial and  
development  cooperation  among  the  five   
emerging markets.

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Ms. Antriksha 
 Unlike the World Bank, which assigns votes
based on capital share, in the New    Development
Bank each participant country will
assigned one vote, and countries be  
no  have veto power. will
PURPOSE AND FUNCTIONS OF 
NDB
 Mobilize  resources  for  infrastructure  and   
sustainable  development  projects  in   BRICS    and
other emerging economies and developing countries.

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 Will  support  public  or  private  projects  through   

loans,  guarantees,  equity  participation  and  other   


financial instruments.
 It  shall  also  cooperate  with  international   

organizations and other financial entities, and provide  
technical assistance for projects to be supported by the  
Bank.
 Initial authorized capital of USD 100 billion.

 The  initial  subscribed  capital  shall  be  of  USD  50   

billion  to  be  equally   shared  by  the     founding­
members.
 The World Bank Group has set two goals for the world to
achieve by 2030:

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 End  extreme  poverty  by  decreasing  the  percentage  of   
people living on less than $1.90 a day to no more than  
3%
 Promote shared prosperity by fostering the
income
growth of the bottom 40% for every country
 The World Bank is a vital source of financial and technical  
assistance to developing countries around the world.
 Established  in  1944,  the  World  Bank  Group  is   
headquartered  in  Washington,  D.C.  and  have  more  than   
10,000 employees in more than 120 offices worldwide.
FINANCIAL PRODUCTS 
 Provides low­interest loans, zero to low­
AND  ERVICES
interest S

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credits, and grants to developing countries.
 infrastructure,
These  support afinancial
wide array ofand private in
investments
development, sector
such  areas as education, health,
natural resource management.
agriculture, and environmental and
public administration,
 Also provide or facilitate financing through trust fund  
partnerships with bilateral and multilateral donors.
 Many partners have asked the Bank to help manage  
initiatives that address needs across a wide range of  
sectors and developing regions.
INTERNATIONAL BANK FOR RECONSTRUCTION  AND 1945
DEVELOPMENT (IBRD)
 An international financial institution that offers loans to middle­inco 
 developing countries. me
 The  IBRD  is  the  first  of  five  member  institutions  that  compose  the   
world  bank  group  and  is  headquartered  in  Washington,  D.C.,  United   

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states.
 It  was  established  in  1944  with  the  mission  of  financing  the   
reconstruction of European nations devastated by world war.
 The  IBRD  and  its  concessional  lending  arm,  the  international   
development  association,  are  collectively  known  as  the  world  bank  as   
 The IBRD provides commercial­grade concessional financing to
they share the same leadership and staff.
 or  states to fund projects that seek to 
Following the reconstruction of Europe, the bank's mandate expanded  
improve:
to advancing worldwide economic development and eradicating poverty.
 Transportation and infrastructure,
investments, healthcare,
 access to food and potable water, and access to improved sanitation.
Education, domestic policy,
 Environmental consciousness,
energy
ORGANIZATIONAL STRUCTURE

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1956

 An international financial institution that offers  
investment,  advisory,  and  asset  management   

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services to encourage private sector development  
in developing countries.
 IFC's  stated  aim  is  to  create  opportunities  for   

people to escape poverty and achieve better living 
  standards  by  mobilizing  financial  resources  for   
private  enterprise,  promoting  accessible  and   
competitive  markets,  supporting businesses  and  
other  private  sector  entities,  and  creating  jobs   
and  delivering  necessary  services  to  those  who   
are poverty­stricken or otherwise vulnerable.
INTERNATIONAL  DEVELOPMENT
ASSOCIATION
1960
 An international institution which
offers
financial concessional loans and grants to

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the  world's poorest developing countries.
 The IDA is a member of the World Bank  Group  

and  is  headquartered  in  Washington,  D.C.,   


United States.
 Objectives of IDA:
 To provide development finance
 To provide assistance for poverty alleviations
 Raise standard of living, productivity
and  economic growth
INTERNATIONAL  DEVELOPMENT
ASSOCIATION
1960
 All member’s of IDA can become members of IDA
 There are two types of

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members
:
 Part 1 : Developed nations
 Part 2 : Developing nations
 The board of governors and executive directors of  
IBRD are also that of IDA
 Staff of IBRD from president  to  officers
manage
the IDA
 Lending criteria of IDA:
 Poverty criteria
 Performance criteria
GLOBALIZATION AND
FOREIGN INVESTMENT

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Ms. Antriksha 
 Globalisation is the process by which the 
world  is becoming increasingly interconnected 
as a  result of massively increased trade and 

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cultural  exchange.
.
 Globalisation has increased the production of 

 goods and services
Ms. Antriksha Negi
FOREIGN DIRECT 
 A foreign direct investment (FDI) is an
INVESTMENT  (FDI)
investment made by a company or entity based in 

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Ms. Antriksha 
 one country, into a company or entity based in  
another country.
 foreign direct investment (FDI) is a  

controlling ownership in a business enterprise 
in  one country by an entity based in another  
country.
ROUTES OF FDI

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Ms. Antriksha 
INVESTING IN
INDIA

AUTOMATIC ROUTE PRIOR


PERMISSION
(F.I.P.B.)

ONLY
INFORMATION DECISION
GENERAL EXCEPTION GENERALLY
TO RBI
WITHIN 30 RULE NO PRIOR WITHIN 4
DAYS OF PRIOR GOVERNMENT TO 6
INFLOW/ PERMISSION APPROVAL WEEKS
ISSUE OF NEEDED
REQUIRED
SHARES
Ms. Antriksha Negi
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Ms. Antriksha 
Source :indianexpress.com
ROUTES FOR FOREIGN DIRECT
INVESTMENT
 Automatic Route

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No prior Government approval is required if the investment  
to  be  made  falls  within  the  sectoral  caps  specified  for  the   
listed  activities.  Only  filings  have  to  be  made  by  the  Indian   
company  with  the  concerned  regional  office  of  the  Reserve   
Bank of India (“RBI”) within 30 days of receipt of remittance  
and within 30 days of issuance of shares

 FIPB Route

Investment  proposals  falling  outside  the  automatic  route   


would  require  prior  Government  approval.  Foreign   
Investment requiring  Government approvals are  considered  
and  approved  by  the  Foreign  Investment  Promotion  Board   
(“FIPB”). Decision of the FIPB usually conveyed in 4­6 weeks.  
Thereafter,  filings  have  to  be  made  by  the  Indian  company     
with the RBI
ILLUSTRATIVE LIST OF SECTORS UNDER
AUTOMATIC ROUTE FOR FDI UP TO 100%
Advertising and Films
• Computer related Services
• Research and Development Services

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Ms. Antriksha 
• Construction and related Engineering Services
• Pollution Control and Management Services
• Urban Planning and Landscape Services
• Architectural Services
• Health related & Social Services
• Travel related services
• Road Transport Services
• Maritime Transport Services
• Internal Waterways Transport Services
• Electricity Generation (except Atomic energy)
•Electricity Transmission
• Electricity Distribution
• Mass Rapid Transport System
• Roads & Highways
• Toll Roads
• Vehicular Bridges
• Ports & Harbours
• Hotel & Tourism
•Townships, Housing, Built­up Infrastructure and Construction Development  
FDI PROHIBITED 
SECTORS

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FDI - SECTORAL GUIDELINES
UNDER FIPB ROUTE
 AIRPORTS

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 Foreign Investment upto 100% is allowed in green field 
 projects under automatic route
 Foreign Direct Investment is allowed in existing 
projects
-upto 74% under automatic route
-beyond 74% and upto 100% subject to Government  
approval

 TELECOM

­ Automatic upto 49%
­ FIPB beyond 49% but upto 74%
FDI - SECTORAL GUIDELINES
UNDER FIPB ROUTE
 INSURANCE

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Ms. Antriksha 
FDI upto 26% allowed on the automatic route
However, license from the Insurance Regulatory & 
 Development Authority (IRDA) has to be obtained

 PETROLEUM

For petroleum refining activity 100% FDI is  
permitted in Indian Private Companies under  
automatic route and upto 26% FDI is permitted in 
 Public Sector Undertakings with Government  
approval
FDI - SECTORAL GUIDELINES
UNDER FIPB ROUTE
 PRIVATE SECTOR BANKING

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Ms. Antriksha 
Foreign Investment upto 74% is permitted from all  
sources (FDI +FII) under the automatic route subject to 
 guidelines for setting up of branches/subsidiaries of  
foreign banks issued by RBI from time to time.

 PRINT MEDIA

FDI upto 26% in publishing news papers and  
periodicals dealing in news and current affairs subject  
to verification of antecedents of foreign investor and  
keeping editorial and management control in the hands 
 of resident Indians
Ms. Antriksha Negi

July 17, 
2015
ADVANTAGES OF FDI
 Large and growing market
 World class scientific, technical and

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Ms. Antriksha 
managerial manpower
 Cost-effective and highly skilled labor
 Access to global market place for domestic
players
 Contribution to exports growth
 Large availability of capital
 Increase domestic savings and investments
 Increase in Forex Reserves
DISADVANTAGE OF FDI
 Crowding of local industry

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 Loss of control

 Repatriation of profits ( dividends by
investor)

 Effects on local culture / sentiments – socio
cultural effects
Foreign Institutional Investor
(FII)
 Foreign  Institutional  Investment  is  used  to  denote    an 
investor ­ mostly of the form of an institution or  entity, 

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which  invests  money  in  the  financial  markets  of    a 
country different from the one where in the  institution 
or entity was originally incorporated.
 FII  investment  is  frequently  referred  to  as  hot    money 
for the reason that it can leave the country at  the same 
speed at which it comes in.
Agencies Regulating FII in India

 RBI: the apex bank

 FIPB: reviews all foreign investment proposals

 SEBI: which regulates India's capital markets
DIFFERENCE BETWEEN FDI AND
FII FDI FII
1. FDI is when a foreign company brings FII is when a foreign company buys equity in
capital into a country or an economy to set a company through the stock markets.
up a production or some other facility. FDI Therefore, in this case, FII would not give the

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gives the foreign company some control in foreign company any control in the company.
the operations of the company

2. Foreign direct investment involves in the Foreign portfolio investment is a short-term


direct production activity and also of investment mostly in the financial markets
medium to long-term nature and it consists of Foreign Institutional
Investment (FII).

3. It enables a degree of control in the It does not involve obtaining a degree


company. of control in a company.

4. FDI brings long-term capital, The FII brings short-term one


ADVANTAGES OF FII
 Trading and delivery volume raises

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 Volatility will be curtailed

 More liquidity will created

 Standard will be improved because of 
 investors quality
Disadvantages of 
FII
 Problems of Inflation.

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Ms. Antriksha 
 Hot Money.

 False representation of economy.

 Cannot be utilized for long term.

 Problem for small investor.
AREAS AFFECTED BY
 Stock market
FII
The FII’s profit from investing in emerging financial stock
markets, say the Indian stock Exchange. If the cap on FII is high  

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then they can bring in lot of funds in the countries stock markets 
 and thus have great influence on the way the stock markets  
behaves, going up or down. The FII buying pushes the stocks up  
and their selling shows the stock market the downward path. So  
this is how influencing FII can be, as is seen in the present  
downtrend of the stock markets in India courtesy heavy FII  
selling.
 Exchange Rates

The simple way of understanding is through Demand and  
Supply. If say US imports from India it is creating a demand for  
Rupee thus the Indian rupee appreciates w.r.t the dollar. If India 
 imports then the dollar appreciates w.r.t the Indian rupee.
AREAS AFFECTED BY FII
 Exports & Imports
The FII lead to appreciation of the currency, they lead to the  

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exports industry becoming uncompetitive due to the  
appreciation of the rupee. For e.g. if 1 USD = Rs.40 and a soap  
costs 1 USD. Now when the rupee appreciates 1 USD = Rs. 20, 
I  will have to sell the same soap to the US for 2 US Dollars in  
order to sustain the same income that I have been making i.e.  
Rs.40. Thus excess FII fund inflow in the country can also  
make a negative impact on the economy of the country.

 Inflation

The huge amount of FII fund inflow into the country creates 
a  lot of demand for rupee, and the RBI pumps the amount of  
Rupee in the market as a result of demand created by the  
FII’s. This situation could lead to excess liquidity
Thus there should be a limit to the FII inflow in the country.
EFFECTS OF GLOBALIZATION ON INDIAN   ECONOMY
 Effect of Globalisation on Students and Education Sectors:
 Due  to  globalisation,  the  availability  of  study  books  and  information  on  the   
internet  or  the World Wide  Web  (www)  have  increased tremendously.  However,  
the exorbitant cost factors have made higher and specialised education beyond the 
 Engineering,
Hundreds of Medical and Management
universities
 reach of poor and middle class students. have studies,
started the coursewith
collaborating fees are

Negi
Ms. Antriksha 
foreign  universities
hovering around Indian  institutions. This
Rs.20 to Rs.50 lakhs. Intelligent hasstudents
affected the
from
and study course fees.For
middle and poor class may have to settle for daily wages earning in
future as they cannot afford for the same.

 Effect on Health Sectors:
 It is unbelievable that in India, poor people have to spend a
minimum of Rs.200 for a mere seasonal cold or minor stomach
ailments, thanks to the multinationals pharmaceutical companies
engaged in sky rocketing cost of common medicines under their
brand names.
 The private sector hospitals like Apollo, Medicare will be only too
happy to prepare a bill of Rs.5 lakh to Rs.10 lakh for heart or
Kidney operation. The monitoring of health electronically through
the internet will worsen the situation further in the years to come.
 Effect on Agricultural sector:
 The globalisation of trade in the agricultural sector is perhaps proving to be  
a big blunder. The farmers will have to pay a very heavy price, for better   
variety  of  imported  seeds  having  resistance  to  diseases,  because  of  the   
patent rights imposed by WTO.
 Over  and  above,  the  Indian  farmer  cannot  export  their  products  to  rich   
countries  because  of  inferior  technology  and  stringent  quality  parameters   

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Ms. Antriksha 
imposed by foreign consumers. The large scale suicide by Indian farmers in  
Karnataka,  Punjab  and  Haryana  under  the  burden  of  heavy  loans  is   
directly attributed to this.
 The  Indian  agriculture  is  almost  on  its  deathbed.  The  minimum  cost  of   
eatable rice is Rs.12 per kg and apples from Australia at Rs. 100 to Rs.150  
per kg cannot be afforded by
poor.

 Effect on Employment sector:
 The employment scenario in India is probably the worst in recent years due  
to  globalisation.  The  restrictions  of  use  of  child  labour  and  fair  pay  to   
workers  have  a  badly  affected  the  traditional  industries  like  cottage,   
handloom,  artisans  and  carving,  carpet,  jewellery,  ceramic,  and  glassware   
etc., where the specialised skills inherited for generations were passed on to  
the next generation from the early age of 6 to 7 years. The globalisation and  
trade restrictions under the influence of WTO have virtually killed business  
 Conclusion: (Positive aspects):
 Though  globalisation  and  liberalisation  of  trade  have  resulted  in  the   
availability of large number of quality products at reasonable price, the  
overall  economic  benefits  are  negated  due  to  the  slow  death  of  small   
scale  and  traditional  goods  producing  sectors  employing  a  large   
population.

Negi
Ms. Antriksha 
 The  rising  cost  of  basic  sustenance  products  like  garments,  footwear,   
cereals,  edible  oils,  petrol  and  kerosene,  medicines  and  health  care   
items, decrease in farm output, decrease in purchasing power of poor are 
 some of the alarming issues that have given rise to serious doubts about 
 the benefits of globalisation.
 The increasing wide gap between the poor and the rich is a major cause  
of concern as ” will attribute to the increase in crime rates, lawlessness,  
anti­national  activities,  terrorism,  abduction,  black  mailing  etc.  The   
globalisation  process,  that  enables  investment  of  foreign  money,  may   
turn  out  to  be  a  serious  ‘debt  rap’  in  future  as  was  experienced  in   
Indonesia, Brazil, Korea and some other countries.
 Moreover,  for  a  common  man,  the  globalisation  is  of  no  meaning.  He   
wants  a  secured  source  in  terms  of  earning  money,  maintains  his   
livelihood,  has  reasonable  savings  and  appreciates  a  trouble  free  life.   
Therefore,    globalisation    may    only    add    to    the    India’s      woes.
 Conclusion: (Positive aspects):
 The  biggest  contribution  of  globalisation  is  in  the  field  of  quality   
and  development  of  products  with  various  features  to  suit  the   
Indians. There are varieties of semi­processed food products to suit  

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Ms. Antriksha 
Globalisation has contributed tremendously to have access
every  taste  in  the  market  which  has  helped  us  to  save      time.
important information towards quality education to  Due  
globalisation; the communication sector has got a tremendous boost.
to
 We  have  now  cell  phones;  internet  and  the  availability  of  latest   
drugs  are  helping  to  save  valuable  lives  along  with  good  doctors   
sitting  across  the  Web  to  advice.  Due  to  globalisation,  the  car   
manufacturer like Maruti is not able to take us as for ride.
 Now,  wide  choices  are  available  to  select  electronic  goods.  Life  is   
more comfortable with cheaper air conditioners. Most importantly,  
the unscrupulous Indian manufacturers are not able to take us for a 
 ride. Thanks to globalisation, we are able to dream to send a man to 
 the moon due to a better economy and technological  competence.
Approaches in International Business

1. ETHNOCENTRIC ORIENTATION:
2. REGIOCENTRIC ORIENTATION :
3. GEOCENTRIC ORIENTATION :
4. POLYCENTRIC OPERATION :

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Ethno centric approach
• The word ethnocentrism derives from the Greek word "ethnos",
meaning
"nation" or "people," and the English word center or centrism.
• Guided by domestic market extension concept
• Domestic strategies, techniques, and personnel are perceived as superior.
– International markets are secondary, regarded primarily as outlets
for surplus domestic production.
• Such companies concentrate their efforts on production and sales,
but mainly on the domestic market.
• Activity on a foreign market is usually perceived as a temporary
activity. Hence, patterns of market behavior are based on
the
experience gained from the domestic market. Moreover,
such
patterns are usually not modified in any significant way to fit the
foreign market. Organizational culture,
Ms. Antriksha Negi, marketing,
Assistant Professor , procedures and
VSBS, VIPS
Poly centric approach
• Guided by the multi-domestic marketing concept
• Focuses on the importance and uniqueness of
international
each market
• Firms establish independent businesses in each
target
• Fully
country. decentralized, minimal coordination
headquarters
with
• Marketing strategies are specific to each country.
• Outcomes:
– No economies of scale
– Duplicated functions
– Higher final product costs

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
Regio centric approach
• Guided by the global marketing concept
• World regions that share economic, political, and/or
cultural traits are perceived as distinct markets. (e.g.
EU, NAFTA)
• Divisions are organized based on location.
• Regional offices coordinate marketing activities.

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
Geo centric approach
• Guided by the global marketing concept
• Marketing strategies aimed at market segments,
rather than geographic locations
• Maximizes efficiencies worldwide and provides
standardized product or service throughout the
world
• E.g. McDonalds

Ms. Antriksha Negi, Assistant Professor ,


20
VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Types of entry
modes

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
Types of entry modes

• Export entry mode • Hierarchical entry mode


 Indirect export :
 Direct export M&A
 Cooperative export Green field

• Intermediate entry mode


 Licensing
 Franchising
 Contract manufacturing
Joint ventures

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
Export entry mode

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Intermediate entry mode

Ms. Antriksha Negi, Assistant Professor ,


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VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Contract manufacturing

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Contract manufacturing

Ms. Antriksha Negi, Assistant Professor ,


VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
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VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS
Ms. Antriksha Negi, Assistant Professor ,
VSBS, VIPS

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