The Cluster of

Plered Ceramics

Bakrie University
 The Team
*R. Danu Gumilar *Amira J. Hasibuan
*Maulida Azmi *Fenny Septiyana
*Bagus Jalu Shakti *Amir Ismail
 Background
• Purwakarta Regency is a
Regency in the Java West
province, located about 80
km to the south-east.
• The Co-operative Sector
of the data service, small
and medium-sized
enterprises, industry and
commerce. Purwakarta
Regency Year 2011 gross
domestic product reached
PC. 7.7 Trillion.
 Purwakarta Regency Industry

No District Type of industry/production

1 Purwakarta Simping, Rengginang, Tape, Bendo
2 Campaka Topi, Anyaman Pandan
3 Wanayasa Manisan Pala
4 Plered Keramik
5 Bungur Sari Mebel, Opak Ketan
6 Jatiluhur Kripik Singkong, pisang, Bawang
 Geographic

• Plered is the centers of Ceramics • Plered exist since hundreds

Industry in west Java based in of years ago. Many versions
Purwakarta district. concern the history of
ceramics in this area.
 HISTORY

Neolithic Era

There were residents who had come

to the Cirata area along the Citarum
river. From the excavations in that
area found stone relics, square
axes, tools to pound and pestle from
stone, including pots from clay, also
a panjunan (anjun) for making
ceramics.
 HISTORY
1795
When the Dutch Colonial Era,
around Citalang there were lio-
lio (a place for making tiles and
bricks). Since the people's
houses which were originally
roofed with fibers, shingles,
coconut leaves or reeds around
Plered and Karawang Regency
began to be replaced with tile
roofs even around Anjun
(Panjunan), the construction of
pottery was begun. The
community began making
household items such as jugs,
glasses, plates and pottery to
meet their daily needs.
1904
According to a ceramic figure
Plered Bapak Darma Kapal that
Plered ceramics were officially
established. The ceramic figures
at that time were ki Dasjan,
Sarkun, Aspi, and Entas who
have made coarse ceramics for
household appliances. Anjun
(Panjunan) has started making
pottery / pottery.
 HISTORY
Japanese
Colonial
1935 1949
Ceramic crafts
The suffered a
earthenware
1945 After the
setback due to surrender of
product which residents pottery and
sovereignty on
was glazed in having to work ceramic
29 December
Plered became as romusha, production in
1949, the
a home mainly around Plered almost
conditions in
industry. There the foot of stopped
Plered
was a Dutch Mount Cupu altogether
gradually
company that and Ciganea. because of the
improved, so
opened a large While the De involvement of
that pottery
factory called Boa factory the population
and ceramic
Hendrik De was controlled in the struggle
production
Boa at Warung and renamed movement.
began to rise
Kondang, Toki Kojo. again.
Plered. Even so, the
company is still
running.
 HISTORY
1950
Bung Hatta opened the official Ceramics Master in the Gonggo area and
brought in machinery from Germany until the ceramics industry was able to
grow rapidly and began to reach its heyday because of its relatively high
productivity. In addition, the Ceramics Master is instrumental in fostering
the home industry to develop rapidly.

1976
BIPIK The Ministry of Industry established a unit for guidance which was
managed by the Center for Ceramics in Bandung

Now
Plered sub-district is known as one of the places for making pottery or
pottery. Ceramics Plered is not only marketed in Indonesia, but has
penetrated overseas. In Indonesia, Plered ceramics is one of the export
products from the Purwakarta area.
 Technical Research Unit (UPTD) of Ceramic Research and
Development
In 2003 Department of Industry and Trade
of West Java Province establish an
Industrial Development Installation Unit, at
the Former Building UPT, Jl. Lio Anjun,
Plered. The main tasks and functions are:
1. Conducting and carrying out existing
Research and Development of
Ceramics in the work area
of ​Purwakarta Regency include
research and development on
Technology
2. Design and marketing with the
establishment of the Technical
Research Unit (UPTD) of Ceramic
Research and Development.
 FORM & TYPES OF CERAMIC PLERED

Traditional Construction
Ceramic Functional and Ceramic
Display Ceramic
The diversity of the types and shapes of Plered ceramics has been imporved
over time. Plered ceramics are less influenced in terms of shape and type,
whether they are affected by ceramics from China or ceramics from Indonesia
itself.
How to make a product ?
 Steps 1
Collecting Raw Material / Clay
• Clay is taken from the fields, then transported by vehicle to the
processing site.
• In this processing place, clay is put into a stirring machine.
• Then, the clay is stirred until it is homogeneous and ready to be formed.
 Step 2
Shaping
• Craftsmen just use the homogeneous clay lumps, then shape it as
desired.
• The most basic ceramic formation technique is the rotary technique. This
technique has a high degree of difficulty, craftsmen need to train the
fingers to form a feeling in forming ceramics.
• Pottery is formed on a turntable. Through this technique a variety of
traditional ceramic pottery is formed such as plates, bowls, flower vases
and more.
 Step 3
Drying
Ceramics are decorated like pasted or carved. After that, the ceramic is
aerated for about 2-3 days.
 Step 4
Burning
Burning is done in high-temperature furnace until the ceramics become
biscuit-like. The biscuit-like ceramics are burnt in the range of 700◦ –
1000◦C.

Traditional & modern furnace

Furnace Classification & Temperature Te

sters
 Step 5
Finishing
In this final touch, pottery or ceramics are colored to make it beautiful.
 Local Market Aspect
• Indonesia has great potential for the
cultural life of its people who love various
forms of souvenirs.

• Purchasing power of Indonesian people

is relatively low, but in terms of the
distribution of its population, it has
become a potential market for absorbing
Plered ceramics.

• The types of ceramic products that are

favored are mainly functional design
forms such as flower vases / pots and the
colors of the colorful, glossy body full of
ornaments.
 Market Aspect Worldwide
• Malaysia, Singapore, the United Arab Emirates have a high
purchasing power (higher per capita income). The types of
ASIA ceramic products that are favored are mainly functional
designs and shiny ceramic colors and ornamental colors.

• Population is relatively advanced and enjoys high art so they

like an antic and classic designs tend to be aesthetics EUROPE
minimalist forms

• Population was relatively advanced and very high in art (art).

The types of ceramic products that are favored mainly consist
AUSTRALIA of a minimalist and more colorful antic design to Antique
Antiques.

• is a very potential marketing area for the export market, US, LATIN
because its population is relatively advanced and enjoys high AMERICA
art.
 Plered Ceramic Export Data
140
120 120
120 112
100 36 bn 36 bn
Qty / container

75 80
80 33.6 bn

60 24 bn
40 22.5 bn

20
0
2014 2015 2016 2017 2018

1 container = IDR 300 Mio.

Source: Technical Research Unit (UPTD) of Ceramic Research and Development

Industrial Impact to Environment
Tahun Unit Pertumbuh Tenaga Pertumbuh
Usaha an Kerja an

2008 286 - 1500 -

2009 260 - 9.1 % 1420 - 5,3 %

1600

2010 260 0% 1420 0%

1400

2011 246 - 5,4 % 1250 - 13,6 % 1200

2012 221 - 10,2 % 1170 - 6,4 % 1000

Unit Usaha
800
Tenaga Ker
600 ja

400

200

0
2008 2009 2010 2011 2012

Sumber: UPTD Litbang Keramik Plered

Demand Location
 Factor Condition

+ Strategic location in - Low Labor, young

Main Road generation prefer to
work in factory
- High cost production
(increase fuel)
- Low standard
production equipment
 Demand Collections
+ High demand in - Low quantity due to
Ramadhan, Christmas, long burning process
New Year month - Low appreciation of
+ Export to Asia, Europe, local product from the
US, and Australia local buyers
+Opportunity to expand
the business around the
world
Related and Support Industries

+ Supported by the - Food/snacks are

local government preferable as souvenirs
in Purwakarta (i.e. Sate
+ Improve Research Maranggi, Simping)
and Development
+Collaboration with
wood craftsmen in
selling products
 Strategy and Rivalry

+ Good quality - Design still limited

+ Education of - Low knowledge of trends
“DIY Ceramic Art” and technology
+ Started to join B2C - The craftsmen have low
trade fair in big cities level of education and are
(very limited) less creative
 Summary
• Opportunity to expand the business
worldwide based on product quality.
The demand is high, unfortunately the
supply is still limited.

• Even though there are modern /

contemporary ceramics, the products
produced are less varied and innovative

• In the context of developing the local

economy of the region, a certain
strategy is needed to overcome market
saturation.

• Many strategies have been carried out,

some of which are innovative ceramics
training, product exportation to increase
competition among workers and so on.
Recommendation

1. Fix and add product supporting

infrastructure facilities (Technology,
Management, Product Diversification).

2. The arrangement of galleries and supporting

facilities must be interesting.

3. Increase the insights and skills of crafting

human resources through workshops,
training, and comparative studies.

4. The organizational capacity and business

management of craftsmen and good
entrepreneurial attitudes need to be
improved so that the successor generals
can be created.
Recommendation
5. Marketing and Branding Aspect:

• Information technology (internet) facilitie

s and education

• Social Media for Promotion

• Business opportunity for young generati

on as reseller

• Join trade event such as Inakraft, Bekraf

• Join art organization

• Collaborate with government to promote

Indonesian Heritage
Preserve & Love Indonesian Product
...