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A Marketing
Strategy
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Worthy of
Investment or
not?
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Brand Awareness
Effectiveness
Marketing
Mix
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Product
Competing Products
╺ Lower Priced competitors take
the lead
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Strategy
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Price
Premium Pricing
╺ Massive brand awareness, unquestionable
quality and it’s creative, widely acclaimed
marketing
campaigns, all come together to justify the
high price
Red Bull charges for its products.
Suggested Strategy
╺ lowering the price of the drink is the best way to
go
╺ Red Bull can introduce a new, smaller sized can, which
due to its reduced quantity, will be offered at a lower
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price
250 ml 175 ml
Rs. 220 Rs. 150
. A simple calculation indicates that the price for each ml offered is Rs. 0.88. The new proposed
size of the can is 175 ml, which means that according to Red Bull’s pricing, it should be
charged Rs. 156. This number can be rounded off to a more attractive price of Rs. 150
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Promotion
Pull strategy- free samples.
Objective:
╺ Increase product awareness
╺ Increase product sales
Tactics:
╺ Publishing tremendous content
╺ Publicity stunts
╺ Sponsoring events
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Promotion
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Place
╺ Intermediaries involved:
distributors, whole sellers, retailers.
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Sales
Projection
Total Costs for first 12 months = 4,105,677,859
120,072,452*50% = 60,036,226
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Portion of TV Viewers
THIS IS A SLIDE
TITLE
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Primetime Hourly Rates
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Advertising
through Social Media
Twitter
╺ Depends on the type of advertisement and the level of your budget.
Facebook
╺ Main factors that affect Ad cost are the type of your industry, audience,
bidding amount, quality and objective.
Instagram
╺ Cost more, but it also has a far greater interaction than Facebook Ad.
YouTube
╺ A normal video advertisement keeps running somewhere in the range
of $.10 and $.30 per see, relevant to your video quality, your target
market, and your general objective.
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Advertisement
Through
Social Media
Red Bull Social M
edia Video
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Cost of
Marketing
• Amount spent on TVC in 1 year = 1,896,307.35*4
• = 7585229.4*30 = 227556882*12= 2730682584
╺ Customer Satisfaction
╺ Number of Customers
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Contingency
Plan
╺ Responsibility of Regional Head
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Competitor’s
Response
Competitors will Reduce Price
Price Wars
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