Beruflich Dokumente
Kultur Dokumente
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Introduction to Culture
What is ‘culture’? Culture is the characteristics of a particular group of people, defined by everything from
language, religion, cuisine, social habits, music and arts. Today, in the United States as in other countries populated
largely by immigrants, the culture is influenced by the many groups of people that now make up the country. (Kim Ann
Zimmermann)
History
Educational Backgrounds
Social backgrounds
Ethnic
Religion
Ecology
Technology 3
Various cultures in USA
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Types of Cultural Communication
International communication
Multicultural communication
Intercultural communication
See1
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What is Intercultural Communication in terms of Business Actions?
The term "intercultural communication" is often used to refer to the wide range of communication issues that inevitably arise within an organization com
of individuals from a variety of religious, social, ethnic, and educational backgrounds. Each of these individuals brings a unique set of experiences
and values to the workplace, many of which can be traced to the culture in which they grew up and now operate.
Businesses that are able to facilitate effective communication—both written and verbal—between the members of these various cultural groups will
be far better equipped to succeed than will those organizations that allow conflicts that arise from internal cultural differences to fester and harden.
The failure to address and resolve culturally based conflicts and tensions will inevitably show up in the form of diminished performance
and decreased productivity.
(http//www.inc.com/encyclopedia/intercultural-communicaiton.html)
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Significance of Intercultural Communication in terms of BusinessActions
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Examples for cultural differences in the
business world
Gestures
Touch
Masculinity &
Feminity
Seperation of Power
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Examples for Cultural differences
(http://www.wikihow.com/Say-Hello-in-
Different-Languages)
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Need for Intercultural Communication
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Two trends of Intercultural Communication
Globalization
Multicultural Workforce
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GLOBALIZATION
(http://www.worldbank.org/economi
cpolicy/globalization/index.)
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The term “globalization” is widely used in various sources of literature. Many authors refer to it in different ways.
Croucher (2004) defines globalization as a combination of economic, technological, sociocultural and political
forces. Friedman (2008) has an opinion that globalized trade, outsourcing, supply-chaining, and political forces
have changed the world permanently, for both better and worse. The author states that the pace of globalization is
quickening and will continue to have a growing impact on business organization and practice. Palmer (2004)
defines globalization as "the elimination of state-enforced restrictions on exchanges across borders and the
increasingly integrated and complex global system of production and exchange that has emerged as a result.
Scholars Held and McGrew (1999) state that Globalization is „...a widening, deepening and speeding up of
interconnectedness in all aspects of contemporary social life from the cultural to the criminal, the financial to the
spiritual“.
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MULTICULTURAL WORKFORCE
(http://www.referenceforbusiness.com/encyclopedia/Mor-
Off/Multicultural-Workforce.html)
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Impact of Globalization- business sector
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Impact of Globalization-Advancement in
Film Industry
Spreading of multiculturalism,
collaborations
For example: Endhiran Film was
persuaded by animatronic technicians
from other countries also.
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Increase in international travel and tourism
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DO’S OF INTERCULTURAL COMMUNICATION
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DON’T’S OF INTERCULTURAL COMMUNICATION
For example:
-North Americans view direct
eye contact as a sign of
honesty
-Asians view direct eye
contact as a form ofdisrespect
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DON’T’S OF INTERCULTURAL COMMUNICATION
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VARIOUS CULTURES, VARIOUS DINING ETIQUETTES
Seating
Eating
Home/restaurant
The food
Conversation
Body language
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EUROPE CHINA
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CONCLUSION I
To put into a nutshell, Intercultural
communication has existed since the
earliest times of history
and civilization of mankind, and if at first
the means of communication involves a
small number of people present, due to large
developments and discoveries in
science and technology, the evolution of
media , the Internet has madeit
possible to access and create social networks
and links between people from all over the
globe.
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CONCLUSION II
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Thank You
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REFERENCES
Croucher, Sh. L. (2004). Globalization and Belonging: The Politics of Identity in a Changing World. Rowman & Littlefield.,10.
Friedman T.L. (2008). The Dell Theory of Conflict Prevention. Boston: Bedford, St. Martins, 49.
Held, D., A. McGrew, D. Goldblatt, and J. Perraton. (1999). Global Transformations: Politics, Economics and Culture. Polity and Stanford University Press.
Kim Ann Zimmermann. What is culture? Retrieved from http://www.livescience.com/21478-what-is-culture-definition-of-culture.html on March 4 , 2012
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