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THE PRODUCTS

• Cloth Diapers
• Cloth Wipes
• Drool Pads for Baby Carrier
• Back Towels (made of Bamboo Terry/Fleece)
• Washable Breast Pads
• Nursing Cover and Nursing Shirt
• Cloth Menstrual Pads and Panty Liners
• Cotton Facial Rounds (alternate for bulak)
• Produce Bags for dry goods (alternate for plastic ‘labo’)
• Eco Bags
• Unpaper Kitchen Towels
• Kid’s Dress
• Pouches (good for make-up, essential oils, and as coin purse)
• Hair Accessories (Scrunchies, Hair Clips, Head Bands)
• Yoga Bags
• Terno Doll Dress and Cloth Diaper (Baby Alive and other Dolls)
• Essential Oil Bracelets
• And other customized items per request
Eco-Products will be in the
vanguard of our Zero Waste
future.
Made by Pearl has continuously discovering
other eco-friendly and cost-effective products
that are valuable, useful and beneficial not
only for human consumption but most
importantly, those that can help alleviate our
environmental issues to date.
To provide the highest level of
quality and services, above and
beyond competitors.
Promote environmentally sustainable
products, processes and concepts for
individuals, institutions and organizations by
interfacing between manufacturers, vendors
and customers.
Key External Factors Weight Rating Weighted Score

Opportunities

For having no fixed store location,


they will be able to widen their
0.13 4 0.52
popularity in a community where
they are temporarily located
There is a continue market
development that identifies and
0.12 4 0.48
develops new market segments for
current products.
Not required large amounts of
startup capital.
0.10 4 0.40

Use of a digital strategy to


transform customer experience.
0.08 3 0.24

Availability of Clothing Materials is


sufficient in the market.
0.07 3 0.21
Threats Weight Rating Weighted Score

Advancement of the Technology


could affect the Competitive
0.11 1 0.11
advantage of the Company.

Changes that alter the way


customers access your business
0.11 1 0.11
because of change of store location.

Inflation in the price of Clothing


Materials needed for the product
0.11 2 0.22
fulfillment that could threaten the
company.

Inflation in the price of rents for the


commercial space.
0.07 2 0.14

Almost the same level of benefits


offered by other company could
0.10 2 0.20
affect the company when it comes
competitive advantage.
Mommy Chinay: Your
Made By Pearl Cloths Diaper
Bagets Nanay

Critical Success Factors Weight Rating Score Rating Score Rating Score

1) Product Range 0.25 3 0.75 4 1.00 1 0.25

2) Product Quality 0.20 4 0.80 4 0.80 4 0.80

3) Customer Service 0.20 3 0.60 3 0.60 2 0.40

4) Geographical coverage 0.15 2 0.30 2 0.30 1 0.15

5) Market Share 0.20 2 0.40 1 0.20 1 0.20


Key Internal Factors Weight Rating Weighted Score

Strengths
1. The company is offering eco-friendly products. 0.11 4 0.44

2. The products are offered can be personalized. 0.09 3 0.27

3. The company’s workers are competent and hardworking.


0.10 4 0.40
4. The company done lots of CSR related activities that could help the
company to be known. 0.10 4 0.40
5. The company’s financial aspect is increasing 0.10 3 0.30
Weaknesses

1. The company does not have its own physical store. 0.11 2 0.22

2. High cost of products. 0.09 2 0.18

3. Target Market of the company is mainly in manufacturing sector. 0.13 1 0.13


4. Few workers 0.08 1 0.08
5. Products can be imitated by other competitors. 0.09 1 0.09
Strength-Opportunities Strategy
 Made by Pearl can take advantages in its own strengths to
create a new opportunities that can widen its market advantage over other
sellers or companies.
Weakness-Opportunities Strategy (WO)
 Made by Pearl weakness can also be of use to make its own
opportunities that can be utilized for its market advantages.
Strength-Threats Strategy (ST)
 The threats of Made by Pearl can be minimized using its
strengths. The Made by Pearl should highlight its quality of its products
offered
Weaknesses-Threats Strategy (WT)
 Strategies can be formulated to address the organization’s
weaknesses and threats.
The Quantitative Strategic Planning Matrix
(QSPM) is a high-level strategic management
approach for evaluating possible strategies. It
provides an analytical method for comparing
feasible alternative actions. It indicates which
alternative strategies are best. The QSPM uses
inputs from analyses like the EFE Matrix, IFE
Matrix, CPM Matrix, coupled with TOWS Matrix,
IE Matrix, and Grand Strategy Matrix
Strong Average Weak

(3.00-4.00) (2.00-2.99) (1.00-1.99)

2.51

High
I II III
(3.00-4.00)

Medium
IV V VI
2.63
(2.00-2.99)

Low
VII VIII VIII
Statement of comprehensive
income
Ratio analysis is used to evaluate
various aspects of a company's
operating and financial performance
such as its efficiency, liquidity,
profitability and solvency.
The financial condition of Made by
Pearl is one of the best methods in
measuring the competitive position
and attractiveness to its possible
investors in the future.
2015 2016 2017

2.35 3.40 4.49


2015 2016 2017

43% 29% 22%


2015 2016 2017

77% 77% 78%


2015 2016 2017

14% 15% 15%


OBJECTIVE 1:

To increase market share by developing


untapped markets in Region III
OBJECTIVE 2:

To develop market in NCR


OBJECTIVE 3:

To develop Market in Central


Luzon

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