Is Advertising on

the internet
more effective
than other
kinds of ads?

Presented by:
Alcazar, Kim A.
Dorado, Meiko
Marinay, Priness Diana
Beltran,Cyril Joseph R.
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 Overview

Social media have

become ubiquitous
communication channels
for candidates during
election campaigns.

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 Terminology

•Advertising
•Internet
•Effective
•Advertisement
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 Advertising on the internet has become a
double-edged sword: There are more platforms
and places to advertise than ever before, but
at the same time, consumers are being shown so
much advertising throughout the day that it
takes something special to grab their
attention,“
- Halli Bruton, content and social media account executive

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 71%
Social media users

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 With 56% of Americans having a
profile with a social networking
service, social media is
undoubtedly a killer advertising
platform to maximize brand
recognition and spend as little
money as possible. Social media is
no longer solely the Millennials’
domain. Even Great Grandpa Lou
can create a Facebook invite for
the bridge tournament at his
retirement home.

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✘ Social networking is used by
about 76% of businesses in
order to achieve their
marketing objectives.
✘ Business retailers experience
about 133% increase in
revenues after marketing their
business in the mobile market
that promotes social media
marketing value for their
business.
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✘ About 71% of the consumers
respond according to the
feedback and
recommendation of social
users regarding a particular
brand.
✘ Consumer reviews are
regarded by shoppers as
trustworthy than the marketing
promotion coming directly
from the brand site.
✘ The majority of successful
brands have a social media
page in order to widen their
marketing coverage of making
their brand more accessible
among the social media users.
 Benefits of using Internet
Advertising

1. Word of Promote
2.

mouth company
advertising branding and
is powerful awareness

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 UNIQLO

✘ Uniqlo created a global image

campaign and activated it in 100
physical locations as well as online.
The campaign used fast-moving
images on billboards containing
unique product codes that could only
be captured by taking a photo of the
display. Shoppers were then asked
to upload the five-digit code to the
campaign website to redeem a
sample from the HEATTECH
clothing line.
✘ Once on the site, viewers were
directed through a series of
informational screens that described
in detail the technology behind
Uniqlo products before displaying a
winning page. Participants were
encouraged to share their photos on
social media to get their friends to
join the campaign.

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It started by letting customers order via Twitter. Then it expanded with the
addition of Amazon Alexa, Slack, and Facebook Messenger Chatbot.

The brilliance of this campaign is two-fold. On one hand, it’s a sales play. It made
buying pizza extremely convenient by going as far as creating a custom app that
would order your favorite pizza automatically without having to do anything —
”Zero Click.” This is important because the way people interact with the world is
changing.
But it had a secondary benefit: by piggybacking on the popularity of these
emerging technologies and getting tons of free PR for their company, they
positioned themselves as cool, forward-thinking and trendy.

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 PHILIPPINES

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 Philippine Digital
Marketing statistics
The state of digital and internet marketing in the
Philippines presents tremendous and far-reaching
implications for exponential growth for businesses
plying the online route. Business owners can look at
each of these opportunities and gain insight on which
of these channels can produce the most favorable
results.

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 Conclusion

Due to the emergence of social

media, dominance in digital
marketing is already reigning
and accelerating in different
businesses. Internet has been
emerging as a powerful medium
of advertising in the new
millennium,

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 REFERENES

https://www.statista.com/statistics/278414/number-of-
worldwide-social-network-users/
https://www.socialmediatoday.com/content/impact-social-
media-marketing-trends-digital-marketing
https://www.thedsmgroup.com/type-advertising-effective/
https://www.singlegrain.com/digital-marketing/best-online-
marketing-companies/
https://digitalmarketingphilippines.com/the-state-of-digital-
marketing-in-the-philippines/

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 That’s all
thank you!

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thanks!
ANY QUESTIONS?

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