Objectives Report For www.etsplc.

com
Campaign Keyword Ranking

This graph shows the ranking of your SEO Campaign keywords only over the period.
Average Weighted Keyword Ranking

This chart shows how the overall rank of your campaign keywords and all the other keywords which are
generating traffic to your site has changed over time.
Keyword Ranking
Keyword Engine Campaign Current Last Month Best Ever Campaign Change
Ke.. Pos.. .. P.. St..

benchmark seminar Bing.co.uk (Web) No 0 0 0 0 0

online

expert training systems Bing.co.uk (Web) No 1 1 1 1 0

360 degree

ets 360 Bing.co.uk (Web) No 1 1 1 1 0

ets performance Bing.co.uk (Web) No 1 0 1 0 +100
management review
2009

ets plc address Bing.co.uk (Web) No 2 3 2 3 +1

mail etsplc.com Bing.co.uk (Web) No 1 1 1 1 0
ets 360 dev Bing.co.uk (Web) No 0 0 0 0 0
ets engagememnt Bing.co.uk (Web) No 1 1 1 1 0
expert traning systems Bing.co.uk (Web) No 1 1 1 1 0
wwwetsplc.com Bing.co.uk (Web) No 1 1 1 1 0

This monitors your site's rank in search engines for each keyword for which your site is already receiving
visitors. This is really useful as it helps highlight high areas of traffic potential in areas where you may not
yet rank on page 1.
Keyword Visits
Keyword Campaign Ke.. Current Vis.. Last Month .. Best Ever V.. Campaign St.. Change
ets plc No 85 113 159 58 +27
etsplc No 39 37 45 34 +5
expert training No 29 23 38 12 +17
systems plc

etsplc.com No 12 13 17 18 -6
ets walton on No 11 12 17 6 +5
thames

alison noon jones No 8 2 8 1 +7

www.etsplc.com No 7 11 16 10 -3
company surveys No 6 2 6 3 +3
employee survey No 6 1 6 3 +3
benchmarking

ets surveys No 6 2 6 5 +1

Use this table in conjunction with the 'Keyword Ranking' report to evaluate how changes in your keyword
rankings are affecting your overall site traffic (requires Google Analytics).
Keyword Ranking Summary
Search Engi.. Keyword Typ.. Position Current Last Month Campaign St.. Change
Bing.co.uk (Web) Total 1 99 90 90 +9
Bing.co.uk (Web) Total 2-5 48 47 47 +1
Bing.co.uk (Web) Total 6-10 28 28 28 0
Bing.co.uk (Web) Total 11-20 34 28 28 +6
Bing.co.uk (Web) Total 21-30 11 17 17 -6
Bing.co.uk (Web) Total 31-40 18 10 10 +8
Bing.co.uk (Web) Total 41-50 9 10 10 -1
Bing.co.uk (Web) Total 51-100 21 28 28 -7
Bing.co.uk (Web) Total unranked 126 136 136 -10
Bing.co.uk (Web) Brand 1 74 68 68 +6

This is a quick overview of your overall keyword ranking performance over time. It shows you how many
keywords have ever ranked at position 1, positions 2-5, 6-10 and so on up to 100.
Keyword Potential
Current ran.. Current mon.. Estimated a.. Estimated a.. Estimated a..
performance 25 2 2,686 4,396 38,280
management

360 feedback 13 3 437 716 6,257

Employee engagement 17 6 434 713 6,254
360 degree feedback 22 1 240 393 3,425
performance 11 1 195 320 2,791
appraisals

This predicts the potential increase in visits might be if you can improve your current rankings for your
campaign keywords to 1st, 5th or 10th. Your keyword must rank in the top 20 results to be included in
these predictions.
Competitive Traffic Estimates – Generic Keywords
Rank Domain Traffic Ind.. Change in r.. Change in r..
1 http://www.cipd.co.uk 11.0 No change No change
1 http://www.cipd.co.uk 11.0 No change No change
1 http://www.cipd.co.uk 11.0 No change No change
2 http://www.surveysolutions 6.0 No change +2
.co.uk

2 http://www.surveysolutions 6.0 No change +2

.co.uk

This league table shows the competitive position for your generic keywords. Using generic keywords that
your site ranks for and that generate visits it estimates the potential market of visits for these keywords
across all competing sites.
Competitive Traffic Estimates – Brand Keywords
Rank Domain Traffic Ind.. Change in r.. Change in r..
1 http://www.ets.org 1.3 No change +1
1 http://www.ets.org 1.3 No change +1
1 http://www.ets.org 1.3 No change +1
2 http://www.etsplc.com 1.0 No change -1
2 http://www.etsplc.com 1.0 No change -1

This league table shows the competitive position for your branded keywords. Using branded keywords that
your site ranks for and that generate visits it estimates the potential market of visits for these keywords
across all competing sites.