Beruflich Dokumente
Kultur Dokumente
1962 1972 1980 1982 1988 1990 1991 1992 1993 1996 1997 1998 1999
Revenue reach
CBS interviewed
to $60.000
Nike’s manufactures Indonesia workers
and startling
moved to China or who revealed that
$49 million in
Indonesia regarding they were paid just
10 years
Reebok had moved lower costs 19 cent an hour Nike Revenue
aggressively into the decreased from
human rights arena. $9,553 Million
Nike went Published a photo
Reebok Human Rights to $8,776
public at a 12 year old bot
Award Million
Wall Street stitching a Nike
soccer ball
Strength Weakness
• Strong Brand Identity • History of violation in many countries
• Low cost production • High Advertising Spending
• Offers their product world wide • High Prices of its Products
• Market leader in sport footwear • Excessive dependence on footwear
• Products innovation
• US Economic Scale
Opportunity Threats
• Create another segmentation for product such as • Competitors are becoming more aggressive and creating
wear, sunglasses, etc. high quality products
• Brand Images
• Support global sports event such as Olympics,
• Incompliance Nike’s Code of Conduct on Outsourcing
World Cup, Asian Games, etc. Company
• Small Number of competitors • Outsourcing companies corporate governance.
• NGO always giving highlights to NIKE for labour wages