Khanh Tran

GRAPHIC DESIGN
Graphic Design

Graphic Visual Enhance

Design Elements Products

Shapes? Colors? Images? Typography? layout?

What is Graphic Design?

Creative Process
Graphic Design

The process & art of Layout

combining text & images to

communicate an effective
message in the design of Visual
logos, graphics, brochures, Message

newsletters, posters, signs &

Text Images
any other type of visual
communications.

Target
Product
Audience
Graphic Design Visual Communication

Website Ad

Logo Magazine
 Graphic design elements

• Graphic design elements are the building

blocks of graphics.
– Line
– Color
– Shape
– Texture
 Lines
• Lines can be straight or
curved.
• How are lines used in the
composition on this slide?

7
 Color definitions
• Hue is another word for color.
• Chroma is the intensity or purity of color.
• Tint is a color mixed with white.
• Tone is a color mixed with gray.
• Shade is a color mixed with black.

8
 Shapes
• Shapes are enclosed
objects that can be
created by line or
created by color and
value changes that
define their edges.
 Texture
• Texture is the surface look of an object created by
varying dark and light areas.
– Roughness
– Smoothness
– Depth

1
0
 Application of Graphic Design

• Website design
• Logo & Brochures design
• Package design
• Banner design
• Visiting cards
• Animated graphics designs
Visual Elements?

Three most commonly used elements in graphic design

 Layout

Visual
Message

Text Images
Text

Typography

Create
Emotions

Desired
Feeling
Images
Layout

• Spatial Organization
• Best look
• First notice
Software Programs
Enhance Products

Adds value to products that are more appealing to customers!

• Colorful
• Spotty
• Modern
What Function Does Graphic Design
Serve?
o Design can make a brand memorable and
instantly recognizable to an audience.

o Good design makes us stand up and take

notice.

o Design can make a brand stand out from the

crowd.
 Summary
• The basis of good graphic design is use of design
elements and their thoughtful application in the
form of design principles.
• Clearly identify what you are trying to
accomplish — use design to convey your
message.
• Brainstorm alternatives.

2
1
Graphic Visual
Design Elements
S
O
Thank You F
Questions? Tware

Enhance Products