ARTIFICIAL INTELLIGENCE

IN THE BRICK -AND-MORTAR

STORE
CONTENTS:
➢ INTRODUCTION
➢ WHY NOW ?
➢ FIELDS TO IMPROVE
➢ TECHNOLOGY STACK
SURVEY
➢ EXISTING SYSTEM
➢ PROPOSED MODEL
➢ NEXTSTEPS
➢ CONCLUSION
➢ REFERENCES
INTRODUCTION:
The field of Artificial Intelligence has shown an upward trend of growth in 21st century. In this paper,
we explain Brick and mortar applications for the retailer to solve the problem (PERSONALIZED CUSTOMER
EXPERIENCE). The retailer can track the customer using REAL TIME LOCATION and GOOGLE API system and
helps to satisfy the needs of the customer in a customized manner. The customer gets connected with retailer
through an UNIQUE ID using WIRELESS NETWORK. Here CUSTOMER ANALYSIS PHASE begins as the
retailer will segregate the customer based on the sale to the particular customer as (Regular, New and Rare
customers), accordingly provide reward to the customers. The customer feels a comfortable purchase zone by
knowing the status availability of products and price using ARTIFICIAL INTELLIGENCE-MACHINE
LEARNING. CLOUD STORAGE is used to store the real time data of the customer. The Retailer will gain profit
by satisfying the customer’s needs. In addition Computer Vision, Deep Learning, Augmented and Virtual Reality
are also included to deploy the application.
 WHY NOW?

❏ The improved online shopping experience

presents a big challenge i.e. customers now
expect similar personalized shopping
experience in brick and mortar retail stores as
well.
❏ Over 90% of retail sales in the world still
happen through brick and mortar retail stores.
E-commerce & M-commerce together
contribute less than 10% of the entire retail
sales around the globe. So, it is obligatory to
divert more attention to customer experience
in these brick and mortar retail stores.
FIELDS TO IMPROVE:

● Sales and CRM Applications

● Customer Recommendations
● Manufacturing
● Logistics and Delivery
● Payments and Payment Services
TECHNOLOGY STACK
SURVEY:

AI-COMPUTER VISION
AUGMENTED REALITY
VIRTUAL REALITY
ML-ALGORITHMS
DEEP LEARNING
ALGORITHM
LANGUAGE
PROCESSING
Existing System:

➢ Watasale,Kochi India.Many MNCs like

Amazon,Cisco and Infosys etc were also
worked under this automatic in-store
personalization.
➢ The above mentioned applications are
implemented in computer vision and sensor
fusion.
➢ Brings out Cashier-less stores.
 PROPOSED MODEL

TO IDENTIFY TYPE OF
LOCATION CUSTOMERS AS
TRACKING[RTLS] RARE,NEW,REGULAR
WALK-IN (NORMAL DB
BUY-OUT FUNCTIONS USED))

RECOMMENDATIO
AI USED TO
N
IDENTIFY THE
[ML]
STATUS
AVAILABILITY
,CURRENT PRICE
STORAGE OF PRODUCT
[CLOUD]
 NEXTSTEPS

PROBLEM IDENTIFICATION SURVEY FIND SOLUTION ???

IMPLEMENTATION
CONCLUSION:
All we know is that the backbone of country’s economic growth is purely
based on the retail stores profit.For years now, traditional retail stores have been
under attack.The use of AI may cause drastic change in the field of brick and mortar
store and overcome certain challenges Inability to recognize walk-in customers
,Inaccessibility to customer information/history,Lack of in-store
personalization,Retailers using their rewards/customer data solely for their own
benefit,Retailers maintaining exclusive control over said data and not sharing it across
the community.