Presented By:

Gaurav Chawla
05/10/2018
The Coca-Cola Company is the world’s largest beverage
company, refreshing consumers with more than 500 sparkling
and still beverages brands. Globally TCCC is the No. 1 provider
of sparkling beverages, ready-to-drink coffees, juices and juice
drinks.

The Coca-Cola was born in Atlanta, Georgia, on May 8,1886.

MOON BEVERAGES
Moon Beverages Sahibabad:

Moon Beverages started with manufacturing of soft drinks

THUMS UP, LIMCA, MAAZA, RIMZHIM, BISLERI, SODA GOLD
SPOT under arrangement with Parle. However in 1994 the
company became the authorized bottler of Coca Cola Atlanta,
USA and started manufacturing and distribution of Coca Cola,
Limca, Sprit, Maaza, Thums UP, Fanta, Minute Maid, Coke
Zero & Kinley.

Head Office: Nirankari Colony, GTB Nagar, Delhi

Pack Size: 200ml, 250ml, 300ml, RGB** & 300ml, 600ml, 1250ml, 2.0 Ltr PET,
Tetrapack 125 ml & 1ltr (Maaza Gold), OTG-Juices (Minute Maid-Pulpy Orange,
Nimbu fresh, Mixed Fruit etc.)
 Projects of Internship
 Consumer Behaviour towards Coca-Cola

 Supply Chain Management

 Internship Related Info:
• Assigned as Product Sales Representative.
• Done In Chandar Vihar Depo, Uttam Nagar, New Delhi-
110059
• Under the Guidance of:
Mr. Sanjay Mathur (DGM)
Mr. Rajan Singh (Area Sales Manager)
Mr. Ajay Gupta (Sales Executive)
Mr. Vishal Kaushik (Sales Executive)
• Area:
• Rohini-Sec(23,24,25),Tikri Border, Tilak Nagar,
Nangloi,Multanpuri.
 Work During Internship
• Supply Chain Management
• Sales
• Sales Man Audit
• Conveying (By Scheme & Profit)
• Filling Form and Collect Data to understand
consumer behavior through Questionnaire.
• RED (Right Execution Daily)
 Research Methodology
Research Design – Descriptive Research

Sampling Design – :

1. Sampling unit : Sampling Unit of the research is different

age group people with the Age bracket of Below 20, 20 -
30, 30-40, 40-50 .
2. Sampling techniques :Quota sampling technique has
been used under non probability method.
3. Sample size : Sample size for the present study is 150+
individuals of Delhi
4. Data sources : Primary data collection
5. Data collection instruments : Survey technique with the
help of structured Questionnaire.
1.How satisfied are you with the Coca-Cola brand?
Very satisfied
Satisfied
Average
Dissatisfied
Extremely dissatisfied
2. How often do you purchase Coca-Cola products?
Once a week
Twice a week
Three times or more a week
3. How well do Coca-Cola's products taste?
Very good
Good
OK
Bad
Very bad
4. In comparison to similar products offered by different companies how do Coca-Cola's compare?
Much Better
Somewhat Better
The same
Somewhat worse
Much worse
Don't know
5. What do you like about the Coca-Cola brand?

6. How would you rate the value for money for their products?

Excellent

Above average
Average
Below Average
Poor

7.What do you dislike about the Coca-Cola Brand?

8. How long have you been a Coca-Cola customer?

Less than 6 months
Six months to a year
1-2 years
3 or more years
I have never bought a Coca-Cola product

9. How likely is it that you would recommend this company to a friend or colleague?
Not at all likely Etremely likely

0 1 2 3 4 5 6 7 8 9 10
 What I did???

• Visited Delhi Market with PSR’s and Sales Executive to

understand supply chain and sales process.

• Visited 150+ Outlets in Delhi ( Rohini Sec-23,24,25, Tilak

Nagar,Tikri Border, Nangloi, Multanpuri)

• Promotion of Maaza Gold and Conveying for first Order

(Sales)

• Visited Shops with Sales Man for executing and checking

Orders .
 Finding Through Questionnaire

• Age Group 5 years to 55 years, More than 50%

of consumers liked the products.
• Children , College Students and Housewives
gave positive reactions.
• Senior Citizens- More than 60% of the
consumers gave negative feedback.
• Consumers prefer Thumps Up not Coca-Cola.
 RED
(Right Execution Daily)
• To know the reason behind low RED score
• To know the availability of activation element
in RED outlets.
• This is done by MD(Market Developer)- from
Nelson for Coca-Cola.
• He carry RED tracker in his mobile in that he
gives points
• They Give rating to visi shops.
 SWOT ANALYSIS
• STRENGTH: WEAKNESS:
Coca-Cola has a brand worldwide. Customer feedback system is not effective.

People rely on quality. Lack of Schemes.

It has endorsed many celebrity like People prefer thumpsup & Sprite as
Salman Khan,Aamir Khan,deepika. Compared to Coca-Cola

It is also struggling with nimbu

fresh,limca and fanta.
 SWOT ANALYSIS
• THREATS: OPPORTUNITY:
Kinley soda has less fizz compared to Company should provides more schemes.
other soda.

Kinley mineral water cost is relatively Coca Cola company can create more
high as compared with rivals. monopoly outlets by providing coolers.

Rivals provide payments to the outlets

for hoardings
 Problems faced by Outlets
• Breakage problem of pet bottles.
• Cooler doesn’t work properly.
• Irregular services for order fulfillment.
• Threats from competitors as they give offers at
cheaper rates than Coca-Cola.
• Assigned PSR’s doesn’t visit time to time.
• Less promotion and scheme.
 Suggestions
• Advertisements targeting entire family.
• Lower prices.
• Promotional strategies.
• Focus on each levels.
• Provide effective scheme.
• Proper execution of orders.
 Take Back Home
• Handling Customers.
• Conveying Customers.
• How to increase sales and market shares.
• Creating Trust.
• Team Work.
• Good amount of exposure.
• High level of patience.
• Stipend
Regards: Gaurav Chawla