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INTRODUCTION AIM
Fashion hub is an amalgamation of retail spaces, exhibition To provide design studios with comfortable atmosphere & support
area, museum, library, conference room, seminar rooms, services to designers to enable them & create the best design in a
office, production units, ramp show areas, food court, business place.
boarding facilities etc.
OBJECTIVE
Fashion Hub is in the process of executing a well • To understand the environment of fashion technology & enroll
designed/physical Infrastructure and developing a world- architecture in creation of that space.
class Intellectual infrastructure. The Fashion hub would be • To create a stage for business marketing to spread the essence of
developed as one of its kind, ‘state of the art’ facility that Indian fashion across the globe & together knowledge of international
would have as its knowledge centre, viz the ‘Global trends.
Fashion Business Tower’, that would not only provide the • To create a permanent fashion gallery that will project the image of
fashion hub its fashion centric character, but would also contemporary India displaying the modern look of India on one hand
undertake various R&D, training & development along with showcasing the rich Indian heritage and its excellence in
programmes and would develop linkages that would craftsmanship that is passed on from one generation to the other.
benefit units and designers. • To design a building which is environmentally sensitive and
User group , for whom it will serve as a platform includes indigenous in character.
high profile designers, fresh designers which do not belong • To create a hub which will serve the purpose of a permanent market
to metro cities but are capable & have knowledge place for the Indian fashion industry to further their business
regarding designing and for budding designers at the same transactions & continue to nurture Indian fashion industry in times to
time. I t also serves for the buyers and customers to come. This will create enormous synergy between various
purchase latest & fresh arrivals under one roof. components of fashion industry.
FEASIBILITY OF PROJECT SCOPE OF PROJECT
• SOCIAL BENEFITS: To provide interaction place for all forms of Indian • The hub not only showcases fashion but also serves as a fashion
fashion. merchandising platform.
• CULTURAL BENEFITS: To blend ideas of different generations. • It will comprise of designing, production, marketing of apparel
• PHYSICAL BENEFITS: To promote an adequate, controlled & ideal designs & also will give an opportunity to upcoming and budding
environment for designers. designers to learn, interact & present their ideas at international
• ECONOMICAL BENEFITS: Addition of employment. level.
EKTA AGARWAL THESIS GUIDE:- SHEET NO.
FASHION HUB, BANGALORE B.ARCH SEM - X – A AR. SNEHA ARORA
ENROLL NO.-040114032 1
BATCH- 2014-2019
FASHION HUB, BANGALORE
NEED & IMPORTANCE OF STUDY SITE INFORMATION
• In fashion industry today, and all over the world, the Indian LOCATION : DODDABALLAPURA APPAREL PARK, BANGALORE.
culture is being borrowed & incorporated into styles,
signatures & works of partakers of industry. AREA : 14 ACRES.
• It will become a focal point to an economic revolution in the
region by fulfilling primary needs of fashion business under
one roof. It will provide opportunities for every individual
and every organisation related with fashion.
• To promote Indian market at international level.
• Provide all facility & technology under one roof.
• Held conference with international client.
• Provide a platform to small industry where they can launch
their product directly into the international market.
• To give Indian traditional fashion at a different level.
• Give an opportunity to all Indian fashion industry.