Kuliah Kajian Promosi K3 UNDIP

Ida Wahyuni
WHO Definition of Health 1
Health is
• more than the mere absence of illness

• physical well being

• mental well being

• social well being

• emotional well being

WHO Definition of Health 2
Health is
• having the possibility to determine about one’s
own life

• being able to satisfy basic needs:

– safe water and air, food and nutrition, clothing, shelter,
education (information and promotion)

• being able to use services and treatment:

– affordable, available, accessible, acceptable
WHO Definition of Health 3
”...the extent to which an individual or group is able,
on the one hand, to realise aspirations and satisfy
needs; and on the other hand, to change or cope with
the environment.

Health is therefore seen as a resource for everyday

life, not the objective of living; it is a positive concept
emphasising social and personal resources, as well as
physical capacity.”

The Ottawa Charter Declaration

Ottawa Charter for Health
Promotion
Prerequisites for health are:
• Peace
• Shelter
• Education
• Food
• Income
• A stable eco-system
• Sustainable resources
• Social justice and equity
Conclusion
Health is
• not an absolute term, it depends on
historical and social experience and the
cultural context.

• a balance, in which a person is in the

position to confront disturbances and is
able to cope with them.

• How about Indonesia conditions now??

The Environment of Health Model
Mandala of Health
Butterfly Model of Health for an Ecosystem Context
The Natural History of a Disease
Strategi Komunikasi & Promosi
Program K3
Perubahan Perilaku
Bagaimana?
Perencanaan...Perubahan Perilaku
Perencanaan Perubahan Perilaku:
1. Memilih perilaku sasaran
2. Memilih strategi komunikasi
3. Memilih saluran-saluran komunikasi
4. Memanfaatkan saluran sebagai konsekuens
1. Memilih perilaku sasaran
Permainan Eliminasi:
 Pilih perilaku-perilaku ideal
 Dampak pada masalah kesehatan?
 Perilaku mudah dijalankan?
 Perilaku lebih efektif melalui pelatihan &
pengembangan keterampilan?
 Pilih perilaku yang dijalankan
Bukan metodologi ilmiah yg bersifat kaku, tapi
bersifat membimbing & menata diskusi
2. Memilih Strategi-strategi
Komunikasi

Komunikator sebaiknya mempertimbangkan

penyebab ketidakhadiran perilaku yang diharapkan:
 Defisit keterampilan?
 Defisit kinerja?
 POHON KEPUTUSAN
3. Memilih saluran komunikasi
 Saluran Interpersonal
 Saluran Media Siar
 Saluran Media Cetak
Aturan Memilih Saluran:
1. Pilih saluran yang mencerminkan pola-pola
penggunaan oleh audiens sasaran tertentu, bukan
berdasarkan selera tim komunikasi.
2. Kenali: saluran yang berbeda memainkan peran yg
berbeda.
3. Gunakan beberapa saluran scr simultan.
4. Sesuaikan dg sumber daya yg ada.
5. Pilih saluran yg dpt dijangkau & tepat bagi audiens
sasaran.
4. Memanfaatkan saluran sebagai
konsekuens
Melalui 3 cara:
 Memperkenalkan sebuah konsekuens bagi perilaku
sasaran.
 Mengurangi konsekuensi negatif.
 Meningkatkan daya tonjol dari konsekuens.
 TUGAS
 Susunlah Perencanaan Perubahan Perilaku di Institusi
Anda, sesuai dengan permasalahan K3 yang ada.
 Gunakan strategi komunikasi dan promosi K3 yang
sesuai.
 Presentasikan!! (pertemuan yad)