 Dalbir Singh Batth

 Gurmukh Singh Ubbi

 Manprit Singh Boparai
 Gurbir Singh Gill
 Amarjot Singh Masute
 Ramandeep Singh Sur
 Jai Jain
• Toyota MotorCorporation is a
Japaneseautomotive manufacturer headquartered
in Toyota, Aichi,Japan.
• As of January 2014, is thefourteenth-largest
company in the world byrevenue.
• Toyota was the largestautomobile manufacturer in
2012 (by production).
• Toyota is the world's first automobile manufacturer
to produce more than 10 million vehicles per year.
• The company was founded byKiichiro Toyodain
1937 as a spinoff from his father's company Toyota
Industries to create automobiles.
• In 2013 the multinational corporation consisted of
333,498 employees worldwide.
History of Toyota auto Industry
• Established in 1937 out of Sakichi Toyoda’s weaving machine
company
• Launched first car (SA Model) in 1947
• “Toyota Production System” formed in 1950 based on just in time
principal
• First global expansion in 1959 at Brazil
• In July 2012, cumulative production >200M units
Founder & CEO
kiichiro Toyoda Takeshi Uchiyamada Akio Toyoda

Founder Chairman • CEO

• President
 CORPORATE IDENTITY

 The logo made its debut on the 1989 Toyota

Celsior
 The three ovals in the new logo combine to form the letter "T", which
stands for Toyota.
 The overlapping of the two perpendicular ovals inside the larger oval
represent the mutually beneficial relationship and trust between the
“customer and the company”
 The larger oval surrounding both of these inner ovals representsglobal
the "
expansion of Toyota's technology and unlimited potential for the future
."
Five Main Principles of Toyoda

•Always be faithful to your duties, thereby contributing to the

company and to the overall good.
•Always be studious and creative, striving to stay ahead of
the times.
•Always be practical and avoid frivolousness.
•Always strive to build a homelike atmosphere at work that is
warm and friendly.
•Always have respect for spiritual matters, and remember to
be grateful at all times
Toyota Production System

• A production system which is steeped in the philosophy of "the complete

elimination of all waste" imbuing all aspects of production in pursuit of the most
efficient methods.

• TPS Concept
 Jidoka

— Highlighting/visualization of problems —
-Quality must be built in during the manufacturing process!-
 Just-in-Time
- Making only "what is needed, when it is needed, and in the amount needed!"
Toyota Total Sales By Region
SALES

Japan, 25 %
North America , 32 %

Oceania, 3%

Latin America , 4% Asia, 11 %

Europe, 14 % Middle East , 7%

Africa , 4%
International Business Strategy
Four international business strategieshave been workedout by Toyota:
• Global standardization strategy
• localization strategy
• transnational strategy
• International strategy
 Objectives

Business objectives Cultural and Social

Ethical objectives objectives

Cost management True and fair Proper waste

presentation management as a CSR

Quality control Integrity, honesty and Protect the whistle

professionalism blowers

Overcome Work on social,

competiton cultural and
enviornmental issues
 Stock Overview

Corporate Stock Summary (As of March 31,

2017)
Securities code 7203 (Japan)
Number of shares issued 3,447,997,492 shares
Number of shareholders 628,902 shareholders
Fiscal year end March 31
March 31
*When interim dividends are
Dividend payout
declared, the dividend payout
confirmation date
confirmation date is September
30.
Number of shares per unit 100 shares
Transfer Agent Mitsubishi UFJ Trust Bank Limited
Japan: Tokyo, Nagoya, Osaka,
Stock listings Fukuoka, Sapporo
Overseas: New York, London
 Environment
Establishing a low carbon society
 Establishing a recycling based society
 Using Renewable Energy i.e. at Tsutsumi Plant

Education
Toyota’s philosophy says “manufacturing begins with educating people

 In Taiwan, Scholarships for the children of model

drivers
 In China, `Toyota Study Assistance Fund’ supports
Chinese students
 In South Africa, increasing basic academic skills by
‘Toyota teach’
 Society, Culture and more
Toyota initiatives support various arts and cultural activities with the
emphasis on “fostering culture, ”broadening horizons” and
“revitalizing local cultures”.
in impoverished`Kokoro Hakobu project’ disaster area recovery support during 2011 Tsunami
In Venezuela, from the `Pinta TuEscuela’ program to building a new school
In Phillipines, providing regular medical services areas

Traffic Safety
 Toyota `Traffic safety campaigns’ in concert with Japan’s national traffic safety
campaigns
 `Toyota safety school’ teaches local children about traffic safety
 `Toyota driver communication’ at `mobilitas’ aims to raise awareness of traffic safety
 TOYOTA’S CRISIS
Unintended Acceleration
In August 2009 Toyota Motor Corp had to recall 3.8 million vehicles in US after fatal accident of Lexus ES 350 was reported in
South California
During the initial investigation the company reported the cause to be incorrect installation of floor mats and announced recalling
of floor mats on 4.2 million Toyota and Lexus vehicles. But floor mats were not supposed to be the only manufacturing defects
The three key manufacturing defects which caused accidents due to 'sudden unintended acceleration' in Toyota automobiles
were:
o Accelerator pedals trapped by floor mats.
o Accelerator pedals with poor design problems causing them to stick.
o Prius brake problems.
The company insisted there was no underlying defect and defended itself against media reports. As the crisis escalated, Toyota
was further criticized for its unwillingness to share information from its data recorders about possible problems
By the time Toyota Motor Company president Akio Toyoda apologized in his testimony to the U.S. Congress, Toyota’s stock price had
declined, in just over a month, by 20 percent—a $35 billion loss of market value.
MEDIA RELATIONS
TAGLINES
TYPE OF FACTOR
SWOT Analysis
Location of Factor TYPE OF FACTOR
Favorable Unfavorable
Internal Strengths Weaknesses

Strong financial performance  The company recalled 9 million vehicles in 2009-2010 and
Brand image 7.43 million cars in 2012

Strong performance in Asia region An increase in recalls not only results in losses but also
harms the brand image of the company
Research and development activities

Toyota production system

External Opportunities Threats

Increasing demand for hybrid electric vehicles like prius Economic slowdown
Opportunities in Asian market Competition in the global automotive market

New models like Toyota Aygo for youth Tightening emission standards

Appreciating Japanese Yen against US Dollar

%
 FUN FACTS ABOUT TOYOTA
 While the Toyota Group is now best known for its cars, they are still in the textile business as
well.
 Even though Toyota started in Japan, the company has created more than 365,000 jobs in the
United States.
 In the year 2011, Toyota was ranked as the third largest car manufacturer in the world, behind
General Motors and Volkswagen Group.
 Toyota is the world’s leading manufacturer of hybrid vehicles, and there are more than 1,700,000
Toyota hybrids on the road right now.
 Toyota invests $1 million dollars every hour in research and development worldwide. They do
this in pursuit of building better and safe cars.
Eighty percent of Toyotas sold 20 years ago are still on the road today
THANK YOU