Partnership Proposal

2018
About Alodokter
 About ALODOKTER

Alodokter is the #1 medical platform in Indonesia.

We are committed to provide high quality and medically accurate information to the general public.
We revolutionize doctor – patient interactions through user friendly medical application.

# 1 medical website in # 1 medical app in on

Indonesia with 24 MILLION Google Playstore with
users / month >1,000,000 downloads

Top search page for most 4.6 ratings & become the
searched diseases in most reviewed medical
Indonesia app in the world

>90% traffic from

organic >8,000 chat sessions
with doctor / day
Content curated from
medical journals &
edited by doctors > 450 active doctors
 Total Visits – Similar Web estimation

50,000,000
46,590,000

40,000,000

30,000,000

20,000,000

11,090,000
9,910,000
10,000,000
6,210,000
1,620,000 1,010,000
0

Data update : 11/04/2018 | source :similarweb.com

 Alexa Rank - Indonesia

#35 #415 #356

#2.793 #4.262 #NA

Data update : 11/04/2018 | source : alexa.com/siteinfo

 Page Speed Insights

Alodokter is the fastest website to load

( ref. Google Page Speed Insight )

96
92 90
89
85
75
72
65
62 60
57

28
Mobile Desktop

Alodokter.com Klikdokter.com Hellosehat.com Meetdoctor.com Halodoc.com health.detik.com

Data update : 11/04/2018 | source : developers.google.com/speed/pagespeed/insights

 Best Ranked in Health in Google

#1 Position Among Top 100 Most Searched Diseases

Alodokter traffic Alodokter 72

Wikipedia 11

10%
Meetdoctor 0
klikdokter 0
Dedaunan 0
harian sehat 0
halosehat 1
90%
hellosehat 0
Mediskus 2
Organic Non-Organic

Google.co.id, Bahasa Indonesia, tested March 2018

 Alodokter Web Presence

1.797.007 Rank #31

Subscribers #1 Health Website In Indonesia

544.574 Rank #53

Likes #1 Health Website In Indonesia

152.626 4,7 Rating

Followers #1 Medical App In Google Playstore
 Growth & Share of Traffic
Alodokter’s Growth Share of Traffic :

Unique Visitors on Website dental and oral health

ophthalmology
15,000,000
pediatric
10,000,000 endocrinology
13.948.828
5,000,000 psychology
- immunology

cardiovascular

renal disease and urology

orthopedic
Chat Sessions on App sexual and reproductive health

neurology
300,000
250,000 dermatology
200,000
291.872 respiratory
150,000
100,000 oncology and hematology
50,000
gastroenterology
-
infectious disease

0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% 16.00%

 App Download – Google Playstore

1,500,000
1,437,684

1,250,000

1,000,000

750,000

500,000
500,000

NO NO NO
APP APP APP
250,000

100,000
0 0 0
0

Data update : 01/04/2018

 App Rating – Google Playstore

No No No
4.7 4.3 App App 4.2 App

123.469 1.870 7.320

reviewer reviewer reviewer

Data update : 11/04/2018 | source : play.google.com/store

 Alodokter Web Presence

1.797.007 Rank #31

Subscribers #1 Health Website In Indonesia

544.574 Rank #53

Likes #1 Health Website In Indonesia

152.626 4,7 Rating

Followers #1 Medical App In Google Playstore
ALODOKTER.com
AUDIENCE COVERAGE

Jabodetebek 40%
Surabaya 22%
Medan 11%
Makassar 7%
Bandung 6%
Semarang 4%
Palembang 1%
Others 10%
 Traffic Profile

Gender Spread Traffic Source - Device

Mobile traffic 91%

Male 40%
GENDER DEVICE Tablet 2%
Female 60%
Desktop 7%

Age Profile Visitor Type

18-24 Years Old 39%

25-34 Years Old 43% New Visitor 32%
VISITOR Returning Visitor 68%
AGE 35-44 Years Old 10% TYPE

45-64 Years Old 7%

65+ Years Old 1%
 ALODOKTER
Patient Advocacy &
Referal Process

Partner’s Advocacy & Retain &

Referals Loyalty
Profiling

• CARI RS - Hospital listing • One on One Patient’s • Follow Ups by telemedicateam

advocacy & discussion After Treatments
• CARI Dokter - Specialists
with TELEMEDIKA TEAM
Profile
• Upon patient decisions,
• Online & Offline queries TELEMEDICA will refer &
by Apps user make arrangement with
hospital partner
 Hospital Referral Program

We aim to provide assistance to Alodokter users to find solutions for their healthcare needs.
Alodokter has many users who are searching for medical procedures or want to meet a specialist doctor.
Our Alodokter team will assist our users by making medical referrals to the appropriate hospital or specialist doctor.

Referral Process

Partnering Hospitals will be listed on our “Cari

Rumah Sakit ” and “Cari Dokter” Feature, which
include: hospitals’ facilities, procedures, doctors
profile and schedule

Interested users will be contacted by our Telemedika

team, to understand their problems, propose the
right solutions

Patients information and their medical resume will be

referred to hospitals
Partner’s Hospital
Highlights Marketing Campaigns

Home Page Procedure Comparison Additional Information

1. Partnering hospitals would

Procedure Details
Input Information to be Contacted
be put as top priority on each
procedure comparison list
2. Price information displayed is
for estimated cost range, and
displayed as package price
3. Hospitals are welcome to
share information as
complete as possible to give
more interesting points for
potential patients
4. Database are developed
using most – searched
keywords & Procedures list
5. Database is available in both
web and app
Partner’s
Highlights Specialist’s Profiling

Home Page Doctor List Additional Information

1. Doctors in partnering
hospitals would be put on
top rank
2. Users can select schedule
based on their needs and fill
their complete information
3. Doctors listing keywords are
based on frequent search
4. Database is available in both
web and app

Profile Details Schedule Booking

Advocacy &
Referals Telemedika Process Flow

Case Review
Initial Scheduling Follow up
& Solutions
Approach at Hospital Actions

• Discussion on patient cases
and understanding their
pain points / condition
• Preliminary questions
• Patients are contacted by
medical consultant to
discuss their pre – existing
medical conditions
• Discuss treatment path
and alternatives
• Discuss possible price
range
Schedule patients and send
Referral confirmation letter to
related hospital
• Be in contact with patients
to understand their
conditions, issues and next
treatment plan
• Help patients to find
financial aid, if necessary
 COMPARISON TRADITIONAL
Untraceable Impact to
MARKETING COST - VS - UPFRONT COST pasien creation COST /
ALODOKTER COST/
commercial COST
commercial
patient patient
SAVING with
Allocation of Salary staff ALODOKTER
marketing to prepare Total Upfront Cost
New
recurring or
Traditional of ALODOKTER
EXPENSES the campaign + expert for Hospital
Commercial
BPJS pasien Marketing
Pasien
medic - speaker

Traditional Marketing Tools

Case : Lasic Promotion

Magazines Rp 150.000.000 Rp 1.280.000 Rp 151.280.000 4 5 Rp 37.820.000 Rp2.100.000 95%

Radio Rp 26.000.000 Rp 2.820.000 Rp 28.820.000 3 3 Rp 9.606.667 Rp2.100.000 81%

Hospital website + social media / month Rp 35.000.000 2 5 Rp 17.500.000 Rp2.100.000 90%

Public seminar Rp 30.000.000 Rp 4.280.000 Rp 34.280.000 2 4 Rp 17.140.000 Rp2.100.000 89%

ALODOKTER

FREE DISPLAY in CARI RS & CARI TRACEBLE & CONFIRMED

Dokter ZERO COMMERCIAL PATIENT

Lasic Procedures 2 eyes Rp 30.000.000

referal fees Alodokter 7%
Acquisition cost /patient Rp 2.100.000
 Upfront Cost Traditional COST / new commercial patient Traditional
Marketing VS Alodokter Marketing VS Alodokter

Rp200,000,000 Rp40,000,000

Rp35,000,000

Rp150,000,000
Rp30,000,000

Rp25,000,000

Rp100,000,000
Rp20,000,000

Rp15,000,000
Rp50,000,000
Rp10,000,000

Rp5,000,000
Rp-
Magazines Radio Hospital Public ALODOKTER
website + seminar Rp-
social media Magazines Radio Hospital website + social Public seminar
/ month media / month
 Offering Packages for Referral Program

We hereby proposed Referral Packages between Alodokter and Healthcare Partner with following details :

No Items Details

1. End to end patients advocacy process

1 Referral Benefits 2. Digital presence with high search ability and discoverability
3. Referal commercial patient to Alodokter’s hospital partner

Referral Fee for commercial patient ( cash, insurance, corporate guarantee, exclude BPJS patient) :
Services Referral Fee ( Non BPJS )

Out Pocket Insurance / Corporate

2 Referral Fees Combination

OPD, IPD, ODC bills 5% 5%

MCU bills 6% 5%

Complete profiles Alodokter
3
Website and Application
Full display on Cari Rumah Sakit and Cari Dokter, with details including :
1. Hospital profile
2. Doctors profile
3. Procedures and price list
4. Facilities
5. Priority ranking
 Offering Packages for Referral Program

We hereby proposed Referral Packages between Alodokter and HealthCare partner with following details :

No Items Details

Total Value : Rp 50.000.000,- with details as follow :

BONUS advertising placements
1. 2 (two) Existing Sponsored articles (selected by partners) with sponsored banners and premium fixed banners – 3
4 Upon signing MOU before August
months period
2018
2. 1 (one) category page banner – 1 month period
FREE UPON SIGNING MOU :
1. Bonus Advertising Placements – Article Sponsorship & Premium Fixed Banner

Value : Rp 40.000.000,-

300x250

600x250
300x125

Desktop Mobile
2. Bonus Advertising Placements – Category Page Banner

Value : Rp 10.000.000,-

300x250

Desktop Mobile
TERATAI CLINIC
Page Views Result

221,816

275,405

 BANNER in sponsored 256,908

articles:
• 3 new articles
• 9 existing articles (6 of 9
have premium banner) Dec 17 Jan-18 Feb-18

 PREMIUM BANNER on: Impression Result

• 6 existing articles
• Subcategory (channel)
KEHAMILAN

314,901

408,125

374,818

Dec 17 Jan-18 Feb-18

JAKARTA EYE CENTER
Page Views Result

 2 time campaigns 72,929

 1st Campaign JEC: 118,622

• Sponsored banner di 1 129,502
existing article
• Premium banner di 1 120,130
existing article
• Homepage banner
• Premium banner di
Nov-17 Dec 17 Jan-18 Feb-18
subcategory MATA

 2nd Campaign JEC: Impression Result

• Sponsored banner di
12 existing articles
• Homepage banner
• Premium banner di
subcategory MATA
75,909

178,762

194,579

139,717
ABDI (live chat)

 High engagement on live

chat campaign in Audiology
topic
 Live Chat was executed on
Alodokter’s FB page
 Event advertisement was
shared 3 days prior to the
event
Awareness &
Targeting Live Chats

Live Chat Features

1. To engage users in highly interactive sessions within selected

topics
2. Live chat sessions would be advertised prior to the session
3. The channel options are : FB page, Video Live chat or Web
Page
4. Minimum question / hour : 20 – 25 questions

Web Page
Thank You