Competitive Landscape Analysis

Benefits of Competitive Landscape Analysis

New customer
acquisition
Better targeting
customers

Tertiary market Market potential

possibilities forecasting
 Current International Market

Asia

Europe
North America

Africa Australia

South America
 Kano Model Analysis of Our Products
Delighters

Satisfaction
Delighters: Over time
delightful innovation
becomes another
basic need
Satisfiers

Functionality
Basic
Standard
This is a characteristics
sample text.
thatInsert
increase
your or decrease
desired Basic
satisfaction
text here. by their
degree Basic: Expected
features or
characteristics of a
product or service
 Top Ten
Competitors
01
Company Name
02

Company Name

03

Company Name
04

Company Name
05

Company Name
06

Company Name
07

Company Name
08

Company Name
09

Company Name
10

Company Name
 Areas of Comparison
Management Management
Strategies Strategies

Operating Operating
Leverage Leverage

Risk Risk
Management Management

Funding & Funding &

Liquidity Liquidity

Asset Quality Asset Quality

Poor [-] Excellent [+]

Our Company Primary Competition Secondary Competition Tertiary Competition

 Market Segmentation
01 02 03 04

• Age: 20-30 • Age: 30-35 • Age: 25-40 • Age:20-35

• Gender: Both • Gender: Both • Gender: • Gender: Both
• Income: 0-80k • Income: 50- Female • Income: 0-
• Employment: 120k • Income: 30- 100k
Students/ • Employment: 130k • Employment:
Employed Employed/Busi • Employment: Students/Empl
ness Students/Empl oyed/Business
oyed/Business

Our Primary Secondary Tertiary

Company Competitor Competitor Competitor
 Features Comparison

Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature Feature Overall
One Two Three Four Five Six Seven Eight Nine Ten Eleven Rating

Our
11
Company

Primary
9
Comp

Secondary
6
Comp

Tertiary
17
Comp

Excellent [+] Poor [-]

 Assessment & Market Position of Product
Primary Secondary Tertiary
Product x Our Company
Competition Competition Competition

Design

Price

Performance

Quality

Additional Functions

Equipment

Expected Product
Service Life

Overall Assessment 6 3 4 3
 Market Share Comparison

Our Primary Secondary Tertiary

Company Competition Competition Competition

10%
20%
30%
Absolute market share shows how a company is
40% faring in terms of its competitors. Presenting those
figures in comparison to other companies in the
same industry paints a much broader picture.
 Market Attractiveness & Market Share
High

Our Company
Market Attractiveness

Primary Comp

Secondary Comp

Tertiary Comp
Low

Weak Global Market Share Strong