BY :

AKSHAY K R
VINAY PRASAD
SUJAN
VINAT GUTTEDAR
SYED UMAIR
Introduction
• Swiggy is a food ordering and Delivery Company based out of Bangalore, India.
• Founded in 2014
• TAGLINE: When you are hungry, think of us!
• Founders:
• 1. Rahul Jaimini
• 2. Sriharsha Majety
• 3. Nandan Reddy
• Swiggy Journey
• It began with 6 delivery executives and 25 restaurants on its platform. In the time of 3
• years, it has scaled up with over 6,000 delivery executives across India in more than 8
• cities like Delhi-NCR, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, and Pune
Swiggy Business Model
• The cost of serving customer in restaurant(greater)
and commission paid to swiggy( lesser) is making a
great deal.
• Restaurants get wider access customers, which is
not possible in traditional set up.
• A typical restaurant in metro city can serve max
50–60 customers at a time.
• Swiggy’s business model is not only sustainable but
also scalable
Swiggy Target customers
• 20-30 years old
• College Students
• Working Professionals
• E-Commerce Savvy
• Crowd that is living
away from their
hometown
Swiggy Funding
INVESTORS

• Bessemer Venture Partners

• Norwest Venture
• Accel Partners
• SAIF Partners
• Harmony Venture Partners
• RB Investments
• Apoletto
Swiggy’s Financials
 Swiggy Capital Structure (2018-2019)
Swiggy total Funding $465.5 m

Swiggy latest funding size $210 m

Swiggy latest Valuation $1.3 b (2018-6-21)

 Swiggy Income Statement

Millions of INR FY, 2017 FY, 2018

Revenue 1.16 bn 235.90 bn

Revenue growth 20254%

Net Income -0.21 bn -1,371.80 bn

Swiggy Operating Metrics
Apr, 2016 Aug, 2016 Apr, 2017 Jun, 2018

Restaurants 5500 9000 12000 35000

Daily Orders 35000 50739 90000

Processed
App Downloads 100000

Active Cities 8 8 8
Swiggy Competitors
• Foodpanda India
• Fresh Menu
• Grofers
• Zomato
• Uber Eats
What differentiates Swiggy from
its competitors
• It has its own fleet of delivery boys who are
equipped with smartphones and the Swiggy app.
• It does not have a minimum order policy.
• More Reliable.
• Faster.
• Expansion.
Swiggy Marketing Mix
 PRODUCT Places
• Bangalore, IN
• Noida, IN
• Ahmedabad, IN
• Chandigarh, IN
• Chennai, IN
• Delhi, IN
• Coimbatore, IN
• Lucknow, IN
People
• Delivery boys are equipped with Swiggy App and smartphones that
make tracking of a delivery throughout routing algorithms easy.
• It has an exclusive fleet of personnel that include services of nearly
3000 delivery people working on-field.
• On customer side
Price
• It does not have a minimum order.
• It charges Rs 30-40 as delivery fee on orders which are below
the value of Rs 150-R250, which varies across different cities.
• It charges each restaurant between 20-25% of its total order
value it has delivered as a fee for its services and hold about 15-
20% of the restaurants’ business on an average.
 Promotion

• Innovative and interesting ad campaigns like #SingWithSwiggy

and #DiiwaliGhayAayi