Evaluation

Camerawork

 The first advertisement is a high-angle close up only focusing on the front of

the model. The picture should be taken from more of a side-angle to make
the advertisement look more professional. As well as this, the photo being a
close up means that only the top half of the model can be seen, meaning only
one part of the outfit is in the advertisement. Knowing that this is supposed
to be an advertisement for clothing, it should be a medium-long shot. The
second advertisement is taken at a better angle, however is also close up
meaning that it has the same problem of only half of the outfit being visible,
which again is not good for a clothing advertisement.
Clothing

 The clothing in the advertisements could be improved. In the first

advertisement, the designer brand “Hoodrich” is being worn by the model,
making it suitable for Ontrend. However, there are also non-designer brands
visible such as "Nike” and “Jordan” in the advertisement which certainly
would not be sold at Ontrend. The second advertisement does not include
anything that should not be there, however brands are not clearly shown
either. Overall, this can be improved by planning. I was not prepared for the
photos and did not take clothing into consideration.
Body Language/Expression

 The body language and facial expressions in the first advertisement are very
natural and therefore unprofessional. There is no pose meaning that the
advertisement is not interesting and a straight face is being pulled meaning
that no expressions are being presented, also creating a sense of boredom. No
thoughts and feelings are visible. The second advertisement is also natural,
however the picture was taken during a moment of action meaning that there
was more interesting body language and expressions were shown. Overall,
planning the pictures better would improve this.
Background

 The background in the first advertisement has not been taken into
consideration. The picture has been taken in a random location, therefore
there is a lot of random unnecessary features in the background. For
example, the picture could have easily been taken a few inches to the right
to keep the car and the zebra crossing out of the photo. As well as this, the
picture has been taken in front of a road meaning that both the road and
grass are in view. The road is very boring therefore the picture should be
taken further back meaning that only the grass and bushes would be in the
background. This would make the advertisement better as it would create an
interesting background which would suit the current Autumn season, with
orange fallen leaves in view. The background in the second advertisement is
better as all that are in view are cars, however this is still random and not
the best location.
Editing

 The slogan of the advertisements includes the fact that trendy designer
clothes are being sold, as well as the fact they are discounted which means it
shows people the benefits of the shop which would make people want to shop
there. However, there is no alliteration or wordplay making the slogan boring
meaning that it will not catch the attention of people who see the
advertisement. The font “Impact” was used for the slogan which is effective
for advertisement as it is big and catches the eye. The font colour is blue
which is a bright colour therefore also creates the same affect. The slogan
has been added to the advertisement well, as a black box surrounds it
meaning it blends into the photo and can clearly be read. On the first ad, it
would be better if this was bigger as it would mean that people could see it
easier and it would be more likely to catch the eye, it has been positioned
well as it does not block anything important out of the photo. In the second
ad, the sizing is improved, however would be better if positioned at the top,
as people are more likely to see it there than at the bottom of the advert.
Cohesiveness

 Both advertisements are similar in some ways. The lighting is the same on
both pictures meaning that they have both been taken with the same camera
settings and at the same time of day. This makes it seem like both pictures
have been taken together. However, the editing is different as the slogan has
been placed in different positions for each advertisement. Although the same
font, colour and size is used, this ruins the cohesiveness of the two
advertisements. As well as this, the backgrounds are not similar at all. One
picture is taken in front of a busy car park whereas the other is taken in front
of a quiet area filled with greenery. This ruins the cohesiveness further.
Professionalism

 Overall, neither of the advertisement posters look professional. The first

advertisement is taken at a boring angle and only half of the model’s outfit is
showing, in an advertisement for clothing. This same problem occurs in the
second advertisement too. Also knowing that it is a clothing store, the outfit
is not 100% realistic and the body language ruins the professionalism even
further. The model is not pulling a pose, neither doing an interesting action
making the advertisement look boring. As well as this, the background has not
been thought about in either of the advertisements. The photos have literally
been taken straight at the entrance of the college where the advertisement
was very briefly planned. The editing on the slogan and logo is more
professional than the photo itself, however more edits could have been made
if there was more time to be spent on it, and if the person editing had more
experience with Photoshop.