“A study on Awareness of Mutual

Funds Among Investors”

By Simran Lalchandani
17P125
Batch 2017-19
Flow of Presentation
• Concept of Mutual Fund
• Snapshot of the company
• Tasks Performed
• Learning
• Awareness of Mutual Fund
• Research Methodology
• Findings and Recommendations
• Conclusion
• Achievements
Concept of Mutual Fund
 It is a pool of money in to which investors
with common investment objective place
their contributions that are to be invested
in accordance with the stated investment
objective of the scheme.

 Investments are done in equities, bonds,

money market instruments, securities etc.
by a fund manager which ensures that risk
is controlled.

 The performance of a particular scheme

of a mutual fund is denoted by Net Asset
Value.
Snapshot of the company
 HDFC AMC was incorporated under companies Act 1956, on
December 10, 1999 and was approved to act as an AMC for HDFC
Mutual Fund by SEBI on July 3, 2000.
 At June 30, its asset under management stood at Rs. 3,07,585
crore.
 The company has reported 31% jump in the net profit at the Rs
722.61 Crore. in 2017-18 compared to Rs 550.24 Crore in previous
FY.
 Issue IPO comprises of up to 1.88 Cr. equity shares of face value of
Rs 5 each.
 The Rs 2800 crore issue was fully subscribed on Day 1 and at the
end of day 3, the issue was subscribed nearly 83 times.

Source: Business Standards

Tasks performed
 Cold calling clients / investors.
 To make presentation according to different fund for the
clients.
 Meeting new clients and taking appointments with them
as well as the existing investors and arranging meetings.
 Doing promotional activities about the new schemes
(offices visit).
 Helped in Conducting an event for back end officer of
HDFC at Fortune Park in and Courtyard Marriot.
 Major focus on HDFC Retirement saving fund promotion
by door to door marketing.
Learning
 Got to learn what mutual fund is all about.
 Different schemes under mutual fund.
 Interactions with professionals.
 Dealing with customers.
 Reasons for why people invest/ don’t invest in
mutual fund.
 The level of awareness among people.
Awareness of Mutual Fund

 Lack of financial literacy leads to a fallacious

understanding that mutual funds are also as unsafe
and risky as capital market.
 The level of financial awareness among the educated
professional class is also very low and people are
skeptical about thinking beyond traditional
investment avenues.
 Add 32 lakh new investors over last 1 year on
awareness campaign and aims to add 50 lakh new
investor in next one year.
 AMFI tied up with leading media to launch Jan
Nivesh.
 Along with millions of Tv viewers, the Jan Nivesh
initiative will reach out to over 50,000 people on-
ground through over 200 events in over 100 cities
and towns.
Research methodology
 Research Design: Descriptive Study
 Target Population: Investors
 Area Covered: Ahmedabad & Baroda
 Sampling Size: 50 investors
 Sampling Method: Convenience Non Probability
Sampling Method
 Approach: Survey Approach using Questionnaire
 Investment mode 5 years back

50.0
40.0
30.0 50.0
20.0
10.0 14.0 10.0
6.0 4.0 6.0 8.0 2.0 Percent
0.0

Mutual Funds
Investment done in mutual
fund

34.0
yes
66.0 no
 Cross tabulation
aware about mutual funds * ever invested in mutual funds

ever invested in mutual funds

Total
yes no

Yes 33 13 46
aware about
mutual funds
no 0 3 3

Total 33 16 49
Findings and Recommendations
 The mode of investment or savings from the past 5 years
back is changing.
 Lack of awareness. People in their 20s showed more
interest for the mutual fund investment.
 Lack of knowledge.
 Fund Managers should try to give clear information
about the mutual fund terms and various schemes.
 AMC must also have to adopt new marketing, sales and
promotional activities in order to be unique in the crowd.
Conclusion
 Mutual fund is gaining its popularity, with the
emphasis on increase in domestic savings and
improvement in deployment of investment through
markets, the need and scope for mutual fund
operation has increased tremendously.
 Thus, for Mutual Fund Industry to grow, proper
financial literacy and awareness programs must be
initiated to tap the untapped market in the hinterland
and small towns of India.
Achievements
 Fixed meetings with new clients as per the target.
 Out of 200 cold calling, 5% of conversion done.
 Achieved an appreciation letter from the distributer.
 Cleared NISM V-A “Mutual Fund Distributor”
Exam.