Beruflich Dokumente
Kultur Dokumente
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6
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ë Introduction to the course
ë Jssignments
ë roup presentation
ë id Term Quiz's 3
ë inal Exam 4
ë hoose an international company
ë Background of the business age, products
ë Define in your own words what is the company
strategy beside maximizing profits
ë hat are the business resources
ë ho are the business competitors
ë which markets the company addressing who are
the clients
ë hat are the business advantages
ë here could the business expand
Jnalyze strategic the market using:
ë Porter's five forces model
ë 4P
ë B portfolio matrix
ë·OT
ë hoose a product from your firma
ë Explain about the product
ë In which stage your product in the life cycle
hy is it?
ë hat are the complementary and the
substitute goods for your product?
à à
ë Before you will present ± you will print one
copy for me with the full name of the member
of the group
ë You will be graded on:
larity of the language
Logical presentation
3 Presenting Power point as help tool only
4 Quality of the presentation
5 Jnswering questions!
ë bhmsteach@gmail com
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ë 9bhms@gmail com
ode: `
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Resources
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ë oods costumer / producer
ë ·ervices - non physical items
ë Ideas ± intellectual property which can also
be bought and sold
ë Externalities ± cost or benefit that occurs as a
consequence of either production by
business or consumption by individual or
household
·
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laptop, movie, bulldozer, education, medicine,
opera, book, over fishing, inventing an math
algorithm, glasses, planting trees, printing
machine , resistor , T
broadcast, train ,
commercial slogan, formula car, Boeing
airplane, jeans, cDonalald¶s meal, patent,
plastic bottle, insurance
º
ë Land ± includes also what is found on and in it
forests, minerals, fish in the sea Employing the
land called rent
ë Labor ± the part of the population who work and
receive wages
ë apital ± machinery, factories, computers etc
Business have to set money a side to replace
capital as it wears out or becomes obsolete
ë Enterprise ± expertise that provide to combine the
other resources
ë
co-founded Digital
Equipment orporation DE
Digital Equipment orporation was a pioneering
Jmerican company in the computer industry
ë V 64 Kilobyte should be enough memory for
anybody V 98
ë Bill ates
ë V ho would ever need such a silver disc?
ë 6 !
a !
ë Jpple Inc is an Jmerican multinational
corporation which designs and manufactures
consumers electronics and software
products
ë Jpple was established on 976 by ·teve
Jobs , ·teve ozniak and Ronald ayne
ë The company manufactures in the early 8¶s
the Jpple || computer, was going public and
became a huge success
ë Jpril 983, John ·cully became EO of
apple
ë ·cully divided the company to many divisions,
with a variety of computers for each market,
and slowly decreasing the development
division
ë rom a successful company at the 8¶s the
company almost bank robed at the mid 9¶s
ë Jt 997 ·teve Jobs join apple as an advisor,
and after 5 month nominate as EO, and he
began restructuring the company¶s product
line and reduction of many apple¶s products
ë Today the company consider as on of
Jmerica¶s ost Jdmired companies with
unique products such as the ac, iPOd,
iPhone«
ë The arket cap is 8 billion U· dollars with
35, employees 8
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ë Total cost 37 · R
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ë #
± small, microeconomics
looks at an individual business and how it
behaves
ë #
± large, analyses the
economy as a whole, both nationally, and
internationally
ë Limited liability companies ± business owned
by shareholders who have limited legal
liability
ë The companies could be private or public
limited liability Plc
ë J Plc could be taken over 5 shares
ë J Plc has the advantage of being able to
issue new shares
The top ten 8 in Jmerica -
Rank ompany Revenues Profits
al art ·tores 378,799 ,73
Exxon obil 37,84 4,6
3 hevron ,783 8,688
4 eneral otors 8,347 -38,73
5 onocoPhollips 78,558 ,89
6 eneral Electric 76,656 ,8
7 ord otor 7,468 -,73
8 itigroup 59,9 3,67
9 Bank of Jmerica 9,9 4,98
JT&T 8,98, ,95
ë ·E ± J business employing 5 employees
or fewer small / medium sized enterprise
ay be a private or public limited company
ë
± changing natural resources
into primary products overs industries as
agriculture, forestry, fishing, mining for coal ,
tin ect Primary industry is a large sector in
developing countries
ë · ©
±create a finished, usable
product Process the output of the primary
sector
any of these industries consume large
quantities of energy and require factories and
machinery to convert the raw materials into
goods and products
Divisions of this sector include: Jutomobile,
Brewing, hemical , Textile, etal work
Tobacco and ect
ë Tertiary sector ± provision of services to
businesses as well as final consumers
service sectors:
Insurance, government, tourism, banking ,
retail, education, social services
· #
ë Issues fundamental to business economics
ë Basic economic concepts
ë Business outputs
ë The cost of using resources
ë icroeconomics and macroeconomics
ë Business organizations
ë Industrial sectors
p$
%
ë ind a charismatic EO and write what did
he/she do that made the company a success
not more than half a page