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Threats:
New Entrants
Marketing the product
Raw material sourcing Threats
Pricing
Macro factors - That determine the price
Product
Political
Economical
Social
Legal
Technological
Contd…
Paper Boat is competing with non-branded products, some of which are
still prepared in many households in India, especially in smaller cities.
As these types of flavors are not available in the market, that’s why they
come up with high price as compared to their competitors
Consumer Adoption
Yes, there has been a change to the pattern of adoption of new product over the
years. 1. Psychological processes, 2. Technological change
Awareness
Adoption/Rejecti
Interest
on
Trial Evaluation
Promotion
The company can give more emphasis of youth on health food as they are
concerned about their health.
Making the retailer aware to put the product in front so that it is easily
visible
Distributors and sales men should from time to time take the pain of
finding out the requirement of retailers and the problem they are facing
Contd…
Advertisement and publicity in the untapped market by way of signage,
racks, paintings, banners, hoarding etc. should be expanded