.

Proposal.
We build the footwear marketing and distribution company with
the purpose of benefiting the Palmirana population, and to us as
an organization that seeks the welfare-benefit reciprocal clients-
company.
We want to meet the needs-expectations of customers with
good products, quality, low and affordable cost in the market; to
obtain the highest recognition among our competitors. We
devise such a business thinking of a better and effective
customer satisfaction as the only source of income for the
company through the sale to them, it is expected that the
project is developed in terms of pre-established expectations.
The plan was created with the purpose of distributing and
marketing shoes according to the consumer's demand.
Our products promise to meet the following quality
standards:
-It must respect the anatomy of the foot, its length and width
at all levels (ankle, instep, fingers ...)

-Dress the foot without deforming the march.

-Ensure the static and dynamic balance.

-Respect the changes of the volume of the foot in charge.

-Respect the circulation and venous.

Product Name: FOOTWEAR FOR LADIES, KNIGHTS, CHILDREN
AND GIRLS

Brand: JERO FOOTWEAR.

As mentioned above, the product is aimed at children,

adolescents, ladies and gentlemen.

The use of the platform service will be designed for the use and
comfort of all, with help menu options included in it; By itself
you have some doubts about the use or just want to know
information about the treatment of use of personal data at the
time of purchase.
Recommendations for customers when buying our products:

° The footwear must adapt to the foot and not the foot to the shoe.

° At the time of purchase, three measures should be taken into account: length,
width and height, since the feet are three-dimensional and very different from one
another.

° Shoes must be used for each activity. It is measured by size, the length should be
enough to allow the fingers to be stretched and have space to move them while
walking.

° They should be used with socks to reduce friction with the skin.

° When the footwear is new it should not be used for a long time, to avoid injuries
or chafing, because the foot must adapt to it. Use it for short periods of time, until
the adaptation.

° They should be stored in clear and ventilated places, after using them in the day
let them ventilate before storing them, to avoid the installation of pathogenic
microorganisms such as fungi and bacteria.
Product Name: FOOTWEAR FOR LADIES, KNIGHTS, CHILDREN AND GIRLS.

Brand: JERO FOOTWEAR.

Composition.
Sole: Finishes in natural color with excellent luster, (in some cases)
The material will be properly selected, in such a way as to guarantee the
waterproofness and uniformity of the footwear.
Brand: The plant will bear the name of the clear brand embossed with heat and /
or pressure.
Heels: Made of polypropylene (plastic) of excellent quality.
Pigmentation (that guarantees no discoloration with time) with rubber cap.
Top of heels: Mainly they will be made of rubber, with anti-slip gravel and high
resistance to abrasion.
Internal cushioning foam: In expanded latex, located between the structural
template and the luxury insole, to protect the heel of the wearer and provide
comfort to the foot.
Floor sole: The material can be leather, rubber or plastic, being in direct contact
with the ground.
Heel: It can be made of plastic leather, wood or cork on which the heel area rests when in
contact with the ground.

Platform: It will be created to offer greater height in the shoe, normally made of wood.

Top: We could buy and distribute it in different materials, being able to distinguish between
rigid and flexible.

Laces: Of suitable length (depending on the style), that allows the perfect elaboration of the
tie of mooring.

Appearance and Odor: The smell of the product is defined by the manufacturing company,
in the event that we as a customer want a different smell for the distribution of our
footwear will be defined and agreed with the manufacturer.

Packaging: For the packaging of our products, we will use a cardboard box, with security
tapes. With our logo on the front.
Label: It will contain the information of the composition of the three parts of the shoe:
(Instep, lining and template.) Appear in printed form and attached to the product template.
Container: Does not contain container.
Packaging: The corrugated cardboard is formed by the union of three papers,
which are called: the external cap or face, the intermediate wave and the
internal backing or counterpart, this type of corrugated with a single wave
corresponds to the so-called "simple wave" , is the material commonly used in all
types of packaging.

Dimensions: It has been proposed that the measurement of the boxes be

approximately 34 cm long, 23 cm wide and 11 cm high.

Presentation: The color of the package defined is the kraft (friendly to the
environment).

Quality: As for the product, it is expected to distribute footwear with a good

durability capacity during the use of them.

Useful life: 12 months of use, in work environments or simply on a day-to-day

basis.

Additional Information: Fast, delivery to your home or place of work.

2 days or less you will receive your shoes at the door of your home or office.
BUSINESS PROJECT: SHOP ONLINE JEZ SHOES.

1. In what age range is it?

16 to 25 years
26 to 35 years
36 to 45 years
from 46 onwards.

2. What is your income level?

Between 1 and 2 SMLV

Between 2 and 3 SMLV
Between 3 and 4 SMLV
More than 4 SMLV

3. How many times a year do you buy footwear?

one
2 to 3
3 to 7
8 or more times a year.
4. Have you made purchases on the internet or to distributors on social networks?

Yes
Do not

5. What means of payment do you use when making your purchases?

Cash
credit / debit cards
Sistecredito

6. What is your preference when buying shoes?

Comfort price
quality
Exclusiveness
Fashion or current trend

7. Do you prefer to buy shoes from a well-known brand or are you willing to buy a new
brand?

From a known brand.

I am willing to buy a new brand

8. What kind of colors do you prefer?

Strong colors (fuchsia, yellow, light blue, etc.).

Classic colors (white, black, beige).
Metallic colors (gold or silver).

9. Which of the following phrases expresses your intention to buy in an online

store?

I would definitely buy.

I would probably buy.
I probably would not buy.
I definitely would not buy.

10. What is the price range you pay for your shoes?

From $ 50,000 to $ 100,000

From $ 100,000 to $ 200,000
From $ 200,000 to $ 300,000
QUESTIONNAIRE ANALYSIS, ACCORDING TO CUSTOMER RESPONSES.

According to analysis of (average and fashion) it would be said that:

The average indicates that 52.38% or more than half of the people surveyed are
willing to try a new brand. That 57.14% of the prospects prefer comfort when
buying and that the tones that they would like most that we would launch to the
market are the classic tones (black, white, beige).

The surveyed population is between 26 and 35 years old, with average incomes
of 1 and 2 SMLV, making purchases 2-3 times a year. Most of these prospects
have not made purchases online but according to the results of the survey
probably if they would buy in an online store.

The most used means of payment is cash and what they most look for in a
product is the comfort followed by this quality.