Green marketing

by
v.sujitha
 AGENDA
 INTRODUCTION
 ADVANCEMENT OF GREEN MARKETING
 QUALITIES OF GREEN PRODUCTS
 WHY ARE FIRMS USING GREEN MARKETING?
 GREEN MARKETING MIX
 BRILLIANT RULES OF GREEN MARKETING
 COMPANIES THAT PRODUCE GREEN PRODUCTS IN INDI
 GREEN MARKETING-CHALLENGES
 CONCLUSION
 INTRODUCTION

 An area in which commercial dealings are

conducted is called market.
 The two parties required in an exchange are called
dealer and purchaser.
 Green marketing is the marketing of products that
are presumed to be environmentally safe.
 Green marketing is likewise called natural
marketing/biological marketing.
 It has turned out to be new mantra for advertisers to
fulfill the requirements of buyers and procure better
benefits.
ADVANCEMENT OF GREEN MARKETING
The development of green marketing has three stages.

GREEN MARKETING
BIOLOGICAL

ECOLOGICAL

SUPPOTABLE
 QUALITIES OF GREEN PRODUCT
 Products that are recyclable, reusable and biodegradable.
 Products containing reused substance and non poisonous concoction.
 Products substance under affirmed chemicals.
 Products that don't hurt or contaminate the earth.
 Products that don't hurt or contaminate the earth.
 Products that have eco-accommodating bundling i.e. reusable,
refillable holders and so on.
 Why are firms using green marketing?
Five conceivable reasons referred are:

SOCIAL GOVERNMENTAL
OPPORTUNITY
RESPONSIBILITY PRESSURE

COMPETITIVE COMPETITIVE
PRESSURE PRESSURE
 GREEN MARKETING MIX
Product: Items ought to be recyclable, reusable
or refillable.
Price: Price might be minimal more than
customary items.
Place: insignificant of transportation.
Promotion: The apparatus utilized might be in
type of promoting, purpose of procurement
show, exhibit, on-line marketing relying upon the
focused on clients.
BRILLIANT RULES OF GREEN MARKETING

Know your Customer Educating your clients

Reassure the
Buyer

Being Genuine and

Consider Your Pricing
Transparent
 COMPANIES THAT PRODUCE GREEN
PRODUCTS IN INDIA
o Wipro Info tech
o Samsung
o Oil and Natural Gas Corporation Ltd. (ONGC)
o Reva
o Honda India
o Indus land Bank
o Suzlon Energy LTD.
 GREEN MARKETING CHALLENGES
 New Concept - Indian proficient and urban customer is
getting more mindful about the benefits of Green items.
 Cost Factor - a ton of cash must be spent on R&D programs
for their advancement
 Convincing Customers - the firm hence ought to guarantee
that they attempt every conceivable measure to persuade
the client about their green item.
 Sustainability - Initially the benefits are low since renewable
and recyclable items and green advances are more costly.
 Avoiding Green Myopia - Green marketing must fulfill two
targets: enhanced ecological quality and consumer
loyalty.
 CONCLUSION
Green marketing is considered as an
instrument to achieve ecological change.
green marketing is an open door.
green marketing organizations deliver the
items which are environment cordial and
spare the planet.
To have feasible dirtied free environment it
is foremost to actualize the idea of green
marketing by all organizations.
END OF PRESENTATION

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