Presented By:

Rashid Mustahsan
Presented to:
Mr Nouman Iqbal
investment bank

Financial institution that provides large

amounts of long-term fixed capital,
primarily for established firms. Investment
banks generally take an equity stake in the
borrower firm to exercise some influence
on its direction and operations. They also
act (often jointly) as financial
intermediaries by underwriting the sale of
new securities.
The two main lines of business
in INVESTMENT banking are called the sell
side and the buy side. The "sell side" involves
trading securities for cash or for other
securities (e.g. facilitating transactions, market-
making), or the promotion of securities (e.g.
underwriting, research, etc.). The "buy side"
involves the provision of advice to institutions
concerned with buying investment services.
Private equity funds, mutual funds, life insurance
companies, unit trusts, and hedge funds are the
most common types of buy side entities.
INVESTMENT banking is split
into front office, middle office,
and back office activities

INVESTMENT BANKING

Middle Office
Front Office Back Office
Front office is generally described as
a revenue generating role
There are four areas within front office:
 Investment Banking
 Investment Management
 Sales& Trading
 Research & Structuring
Middle Office
 The main role of this area is Risk
Management. Risk Management involves
analyzing the market and credit risk that
traders are taking onto the balance sheet
in conducting their daily trades, and
setting limits on the amount of capital
that they are able to trade in order to
prevent 'bad' trades having a detrimental
effect to a desk overall
There are two areas within back
office
 Operations
 Technology
Functions/Role of Investment
Bank
 IPO
 Giving advice
 Providing financing
 Investment Management
 TRADING
 Research
 Raise equity capital
 Mergers and Acquisitions
 Risk Management
How do investment banks make
 Dividends: income from investments made
in shares.

 Interest: income from loans made.

 Investments: profits from investments

made.

 TRADING: profit made from buying and

selling securities.
Introduction

Formerly known as “Askari

Commercial Bank”

Incorporated on October 9, 1991.

Listed on Karachi, Lahore and

Islamabad Stock Exchange.

A network of 226 Branches.

Has 31 dedicated Islamic Branches

Introduction
con’d

A network Of 4173 Online ATM’s

Has 984,485 banking customers

Has 6,159 employees

With Equity of 14.95 billion

Total Assets 254.33 billion

Vision

To Be the
bank of
first choice
in the
region

“To be the
Bank of first
choice in the
region”
Mission

“To be the leading Private Sector Bank in Pakistan with an international

presence, delivering quality service through innovative technology and
effective human Resource Management in a modern and progressive
organizational culture of meritocracy, Maintaining high ethical and
Professional standards, while providing enhanced value to all our
Stakeholders, and contributing to society.”

Vision
Mission
Mission
Corporate Objectives

Sustained growth and profitability

High performance culture

Customer service oriented culture

Motivated employees

To optimize use of technology

Deliver timely solutions

Corporate Objectives

Sustained growth and profitability

High performance culture

Customer service oriented culture

Motivated employees

To optimize use of technology

Deliver timely solutions

Corporate And Investment Banking
Corporate and Investment banking con’d

Term Finance

Working Capital Financing

Letter of Credit

Fund Transfers
Corporate and Investment banking con’d

Bill Discounting

Loan Syndication

Balance Sheet Reconstruction Service

Debt And Equity Financing Options

Through Capital Markets
Core Values
 Commitment: Passionate about our
customers’ success and delighting them with
quality of our service
 Integrity:A distinctive investment, delivering
outstanding performance, return and value
 Fairness: Exemplary compliance, governess
and business ethics
 Teamwork: Caring for our people and helping
them to grow
 Service: Dedication towards social
development and improvement in quality of
life
Investment Banking at ASKARI Bank Limited
 Investment Banking Division (IBD) focuses on
origination and execution of a range of financial
advisory and capital raising services to corporate
and institutional clients besides actively managing the
Bank’s proprietary investments in the local equity
and debt markets.
 Whether a company is seeking to access the local
or cross border syndications and debt capital
markets, project financing needs, advisory services
related to M&A or the local equity capital markets
for raising capital, Askari Bank’s Investment Banking
is well positioned to provide due assistance. We
create and tailor the right structured solutions for
the customers’ needs in order to enhance
businesses wealth and market competitiveness.
Hurdles in investment banking at
Askari bank Pvt Ltd
 Profitability distroyed
 Efficiency and productivity crises
 Control failures
 Culture crises
 Legacy technology
 Structurally higher costs
SWOT ANALYSIS
Strengths

 Askari bank can improve its investment because it has a dedicated staff
and competent management regardless of all hurdles in investment still
working in best interest of bank.
 ABL is offering investment in multiple ways i.e agri ,islamic , banka
insurance etc which is quite useful and help full for customers opening
good ways for new investment.
 Large base of investment in exports sector.
 Weaknesses
 Customers drain due to less return on
investment.
 Bank has limited branches network all
round the country so customers do not
found it there door step resulting in loss
of investors.
 Losing customers and investors due to
poor media and marketing strategy.
Opportunities
 Opportunity to become bigger as investment
bank through geographical expansion.
 Investment and customers can be increased
through new products introduction like Banka
insurance.
 Introduction of bank at international arena can
increase investment significantly.
 Threats
 Poor economic conditions and customers not have much to
invest.
 Political instability and law and order situation.
 Multinational companies and global economic prospects are a
big threat for investment.
Recommendations
Follow the Consolidation Strategy and make
chain of branches to enhance investment.

Provide training to employees to improve

investment .

Adopt Islamic Banking.

Build a Strong Marketing Strategy.

Conclusion
ABL management is clearly need
to step up to keep banks financial
interests and goals alive and to
overcome declining profits and
difficulty in resource mobilization, it
needs consolidation of institutions
through merger and acquisitions.